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north40.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

north40.com

North 40 Outfitters

Page Load Speed

1.6 sec in total

First Response

41 ms

Resources Loaded

913 ms

Page Rendered

598 ms

north40.com screenshot

About Website

Click here to check amazing North 40 content for United States. Otherwise, check out these important facts you probably never knew about north40.com

A family owned and operated retailer with locations in Montana, Idaho, and Washington. Find everything you need to work and play in the Northwest - from farm and ranch supplies, tools, pet and livesto...

Visit north40.com

Key Findings

We analyzed North40.com page load time and found that the first response time was 41 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

north40.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

44/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value17.8 s

0/100

10%

TBT (Total Blocking Time)

Value7,030 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value41.8 s

0/100

10%

Network Requests Diagram

north40.com

41 ms

4f84ebeaad6d05d5fab99a8c0e1c23b4.min.css

34 ms

e40423ac689837237e9ac102c2fc0126.min.css

129 ms

north40-style.min.css

30 ms

css

209 ms

Our browser made a total of 246 requests to load all elements on the main page. We found that 95% of them (233 requests) were addressed to the original North40.com, 0% (1 request) were made to Fonts.googleapis.com and 0% (1 request) were made to Libraries.unbxdapi.com. The less responsive or slowest element that took the longest time to load (327 ms) relates to the external source Js.hs-scripts.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 793.7 kB (35%)

Content Size

2.3 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of North40.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 888.9 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 493.5 kB

  • Original 568.0 kB
  • After minification 556.3 kB
  • After compression 74.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 493.5 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 888.9 kB
  • After minification 888.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. North 40 images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 108.2 kB

  • Original 550.7 kB
  • After minification 550.3 kB
  • After compression 442.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 108.2 kB or 20% of the original size.

CSS Optimization

-74%

Potential reduce by 192.0 kB

  • Original 258.6 kB
  • After minification 66.7 kB
  • After compression 66.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. North40.com needs all CSS files to be minified and compressed as it can save up to 192.0 kB or 74% of the original size.

Requests Breakdown

Number of requests can be reduced by 203 (86%)

Requests Now

236

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 236 CSS, Javascripts, AJAX and image requests in order to completely render the main page of North 40. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 200 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

north40.com

north40.com

41 ms

4f84ebeaad6d05d5fab99a8c0e1c23b4.min.css

4f84ebeaad6d05d5fab99a8c0e1c23b4.min.css

34 ms

e40423ac689837237e9ac102c2fc0126.min.css

e40423ac689837237e9ac102c2fc0126.min.css

129 ms

north40-style.min.css

north40-style.min.css

30 ms

css

css

209 ms

require.min.js

require.min.js

175 ms

requirejs-min-resolver.min.js

requirejs-min-resolver.min.js

175 ms

mixins.min.js

mixins.min.js

174 ms

requirejs-config.min.js

requirejs-config.min.js

174 ms

unbxd_recs_template_sdk.js

unbxd_recs_template_sdk.js

185 ms

v2.js

v2.js

325 ms

22112407.js

22112407.js

327 ms

gtm.js

gtm.js

184 ms

north-40-outfitters-logo.png

north-40-outfitters-logo.png

21 ms

dash-mark.png

dash-mark.png

20 ms

Denim-Stack_600-X-600-Large-Homepage-Logo-Block.png

Denim-Stack_600-X-600-Large-Homepage-Logo-Block.png

20 ms

smith-rogue-n40-logo-block-400x400_2.jpg

smith-rogue-n40-logo-block-400x400_2.jpg

19 ms

Ariat-Jeans-n40-logo-block-400x400.jpg

Ariat-Jeans-n40-logo-block-400x400.jpg

19 ms

wrangler-mens-western-n40-logo-block-400x400_1.jpg

wrangler-mens-western-n40-logo-block-400x400_1.jpg

161 ms

Cinch-n40-logo-block-400x400.jpg

Cinch-n40-logo-block-400x400.jpg

25 ms

deals-rope.png

deals-rope.png

26 ms

dash-mark_1.png

dash-mark_1.png

162 ms

swate-400x600.jpg

swate-400x600.jpg

27 ms

firepit-400x600_2.jpg

firepit-400x600_2.jpg

24 ms

flyfisging400x600.jpg

flyfisging400x600.jpg

30 ms

archery400x600_1.jpg

archery400x600_1.jpg

31 ms

north-40-outfitters-logo.png

north-40-outfitters-logo.png

27 ms

facebook.png

facebook.png

30 ms

instagram.png

instagram.png

29 ms

youtube.png

youtube.png

32 ms

the-truck.svg

the-truck.svg

93 ms

search-white.svg

search-white.svg

90 ms

Edited-n40-horse-FACE-hero_1.jpg

Edited-n40-horse-FACE-hero_1.jpg

91 ms

denim-days-scroller2_2.gif

denim-days-scroller2_2.gif

101 ms

deals-texture.jpg

deals-texture.jpg

102 ms

Denim-home-page-deals-slider-800x450_Template.jpg

Denim-home-page-deals-slider-800x450_Template.jpg

95 ms

25-Off-Justin_home-page-deals-slider-800x450_Template.jpg

25-Off-Justin_home-page-deals-slider-800x450_Template.jpg

93 ms

Pre-Booking-home-page-deals-slider-800x450_Template.jpg

Pre-Booking-home-page-deals-slider-800x450_Template.jpg

94 ms

BOGO50Off_home-page-deals-slider-800x450_Template.jpg

BOGO50Off_home-page-deals-slider-800x450_Template.jpg

93 ms

opensans-400.woff

opensans-400.woff

94 ms

opensans-300.woff

opensans-300.woff

95 ms

opensans-600.woff

opensans-600.woff

94 ms

opensans-700.woff

opensans-700.woff

95 ms

jquery.min.js

jquery.min.js

55 ms

common.min.js

common.min.js

53 ms

dataPost.min.js

dataPost.min.js

51 ms

bootstrap.min.js

bootstrap.min.js

51 ms

form-key-provider.min.js

form-key-provider.min.js

51 ms

mage-translation-dictionary.min.js

mage-translation-dictionary.min.js

51 ms

configurable.min.js

configurable.min.js

53 ms

jquery.cookie.min.js

jquery.cookie.min.js

50 ms

theme.min.js

theme.min.js

49 ms

jquery.north40.min.js

jquery.north40.min.js

52 ms

custom.min.js

custom.min.js

49 ms

font-icons.woff

font-icons.woff

49 ms

HelveticaNeue.woff

HelveticaNeue.woff

50 ms

Luma-Icons.woff

Luma-Icons.woff

48 ms

helvetica_neu_bold-webfont.woff

helvetica_neu_bold-webfont.woff

49 ms

helveticaneue_medium-webfont.woff

helveticaneue_medium-webfont.woff

50 ms

fbevents.js

fbevents.js

66 ms

widget.js

widget.js

142 ms

mute_migrate.min.js

mute_migrate.min.js

81 ms

compat.min.js

compat.min.js

44 ms

template.min.js

template.min.js

41 ms

confirm.min.js

confirm.min.js

43 ms

widget.min.js

widget.min.js

43 ms

main.min.js

main.min.js

42 ms

bootstrap.min.js

bootstrap.min.js

43 ms

domReady.min.js

domReady.min.js

77 ms

text.min.js

text.min.js

77 ms

smart-keyboard-handler.min.js

smart-keyboard-handler.min.js

68 ms

mage.min.js

mage.min.js

68 ms

ie-class-fixer.min.js

ie-class-fixer.min.js

67 ms

underscore.min.js

underscore.min.js

66 ms

translate.min.js

translate.min.js

68 ms

price-utils.min.js

price-utils.min.js

67 ms

price-box.min.js

price-box.min.js

80 ms

jquery.parsequery.min.js

jquery.parsequery.min.js

80 ms

fotorama-add-video-events.min.js

fotorama-add-video-events.min.js

84 ms

fb.js

fb.js

103 ms

22112407.js

22112407.js

108 ms

banner.js

banner.js

125 ms

web-interactives-embed.js

web-interactives-embed.js

131 ms

collectedforms.js

collectedforms.js

104 ms

handlebars.min.js

handlebars.min.js

105 ms

navigation_js.min.js

navigation_js.min.js

63 ms

weltpixel_wishlist_addto.min.js

weltpixel_wishlist_addto.min.js

66 ms

sticky_header_js.min.js

sticky_header_js.min.js

66 ms

designelements_base.min.js

designelements_base.min.js

68 ms

weltpixel_productlabels.min.js

weltpixel_productlabels.min.js

68 ms

quickcart.min.js

quickcart.min.js

73 ms

weltpixel_quickview.min.js

weltpixel_quickview.min.js

70 ms

designelements_default.min.js

designelements_default.min.js

69 ms

toggles_accordions_tabs.min.js

toggles_accordions_tabs.min.js

159 ms

headings_blockquotes.min.js

headings_blockquotes.min.js

74 ms

smooth_scrolling.min.js

smooth_scrolling.min.js

71 ms

alert.min.js

alert.min.js

73 ms

testimonialsGrid.min.js

testimonialsGrid.min.js

72 ms

load_flex_slider.min.js

load_flex_slider.min.js

73 ms

load_parallax.min.js

load_parallax.min.js

74 ms

animations.min.js

animations.min.js

75 ms

aos.min.js

aos.min.js

76 ms

btt_button.min.js

btt_button.min.js

73 ms

weltpixel_ga4_persistentlayer.min.js

weltpixel_ga4_persistentlayer.min.js

71 ms

weltpixel_ga4_gtm.min.js

weltpixel_ga4_gtm.min.js

76 ms

jquery-mixin.min.js

jquery-mixin.min.js

75 ms

matchMedia.min.js

matchMedia.min.js

77 ms

owl.carousel.min.js

owl.carousel.min.js

76 ms

core.min.js

core.min.js

51 ms

accordion.min.js

accordion.min.js

44 ms

autocomplete.min.js

autocomplete.min.js

45 ms

button.min.js

button.min.js

45 ms

datepicker.min.js

datepicker.min.js

63 ms

dialog.min.js

dialog.min.js

45 ms

draggable.min.js

draggable.min.js

43 ms

droppable.min.js

droppable.min.js

61 ms

effect-blind.min.js

effect-blind.min.js

62 ms

effect-bounce.min.js

effect-bounce.min.js

64 ms

effect-clip.min.js

effect-clip.min.js

49 ms

effect-drop.min.js

effect-drop.min.js

49 ms

effect-explode.min.js

effect-explode.min.js

52 ms

effect-fade.min.js

effect-fade.min.js

49 ms

effect-fold.min.js

effect-fold.min.js

51 ms

effect-highlight.min.js

effect-highlight.min.js

49 ms

effect-scale.min.js

effect-scale.min.js

49 ms

effect-pulsate.min.js

effect-pulsate.min.js

48 ms

effect-shake.min.js

effect-shake.min.js

47 ms

effect-slide.min.js

effect-slide.min.js

47 ms

effect-transfer.min.js

effect-transfer.min.js

50 ms

effect.min.js

effect.min.js

44 ms

menu.min.js

menu.min.js

45 ms

mouse.min.js

mouse.min.js

46 ms

position.min.js

position.min.js

44 ms

progressbar.min.js

progressbar.min.js

44 ms

resizable.min.js

resizable.min.js

45 ms

selectable.min.js

selectable.min.js

43 ms

selectmenu.min.js

selectmenu.min.js

45 ms

sortable.min.js

sortable.min.js

45 ms

spinner.min.js

spinner.min.js

42 ms

tabs.min.js

tabs.min.js

40 ms

timepicker.min.js

timepicker.min.js

41 ms

tooltip.min.js

tooltip.min.js

39 ms

modal.min.js

modal.min.js

39 ms

knockout.min.js

knockout.min.js

39 ms

knockout-es5.min.js

knockout-es5.min.js

39 ms

customer-data.min.js

customer-data.min.js

38 ms

customer-data-mixin.min.js

customer-data-mixin.min.js

37 ms

scripts.min.js

scripts.min.js

68 ms

version.min.js

version.min.js

68 ms

engine.min.js

engine.min.js

53 ms

bootstrap.min.js

bootstrap.min.js

53 ms

observable_array.min.js

observable_array.min.js

51 ms

bound-nodes.min.js

bound-nodes.min.js

53 ms

js-translation.json

js-translation.json

52 ms

url.min.js

url.min.js

52 ms

gallery.min.js

gallery.min.js

51 ms

load-player.min.js

load-player.min.js

50 ms

jRespond.min.js

jRespond.min.js

52 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

51 ms

Morphext.min.js

Morphext.min.js

52 ms

jquery.flexslider.min.js

jquery.flexslider.min.js

51 ms

jquery.parallax.min.js

jquery.parallax.min.js

52 ms

jquery.important.min.js

jquery.important.min.js

50 ms

jquery.transition.min.js

jquery.transition.min.js

50 ms

local.min.js

local.min.js

50 ms

registry.min.js

registry.min.js

51 ms

wrapper.min.js

wrapper.min.js

49 ms

data.min.js

data.min.js

46 ms

disable-selection.min.js

disable-selection.min.js

43 ms

focusable.min.js

focusable.min.js

44 ms

form.min.js

form.min.js

46 ms

ie.min.js

ie.min.js

43 ms

keycode.min.js

keycode.min.js

44 ms

labels.min.js

labels.min.js

44 ms

jquery-patch.min.js

jquery-patch.min.js

45 ms

plugin.min.js

plugin.min.js

44 ms

safe-active-element.min.js

safe-active-element.min.js

46 ms

safe-blur.min.js

safe-blur.min.js

45 ms

scroll-parent.min.js

scroll-parent.min.js

45 ms

tabbable.min.js

tabbable.min.js

46 ms

unique-id.min.js

unique-id.min.js

45 ms

controlgroup.min.js

controlgroup.min.js

44 ms

checkboxradio.min.js

checkboxradio.min.js

96 ms

modal-popup.html

modal-popup.html

94 ms

modal-slide.html

modal-slide.html

95 ms

modal-custom.html

modal-custom.html

98 ms

key-codes.min.js

key-codes.min.js

94 ms

z-index.min.js

z-index.min.js

94 ms

section-config.min.js

section-config.min.js

93 ms

storage.min.js

storage.min.js

93 ms

jquery.storageapi.extended.min.js

jquery.storageapi.extended.min.js

93 ms

effect-size.min.js

effect-size.min.js

82 ms

jquery-var-for-color.min.js

jquery-var-for-color.min.js

82 ms

jquery.color.min.js

jquery.color.min.js

81 ms

form-reset-mixin.min.js

form-reset-mixin.min.js

84 ms

knockout-repeat.min.js

knockout-repeat.min.js

79 ms

knockout-fast-foreach.min.js

knockout-fast-foreach.min.js

78 ms

events.min.js

events.min.js

77 ms

main.min.js

main.min.js

75 ms

jquery-migrate.min.js

jquery-migrate.min.js

56 ms

observable_source.min.js

observable_source.min.js

45 ms

renderer.min.js

renderer.min.js

43 ms

console-logger.min.js

console-logger.min.js

43 ms

resizable.min.js

resizable.min.js

44 ms

i18n.min.js

i18n.min.js

42 ms

scope.min.js

scope.min.js

42 ms

range.min.js

range.min.js

43 ms

mage-init.min.js

mage-init.min.js

43 ms

keyboard.min.js

keyboard.min.js

41 ms

optgroup.min.js

optgroup.min.js

42 ms

after-render.min.js

after-render.min.js

42 ms

autoselect.min.js

autoselect.min.js

47 ms

datepicker.min.js

datepicker.min.js

42 ms

outer_click.min.js

outer_click.min.js

42 ms

fadeVisible.min.js

fadeVisible.min.js

40 ms

collapsible.min.js

collapsible.min.js

44 ms

staticChecked.min.js

staticChecked.min.js

41 ms

simple-checked.min.js

simple-checked.min.js

41 ms

bind-html.min.js

bind-html.min.js

41 ms

tooltip.min.js

tooltip.min.js

42 ms

color-picker.min.js

color-picker.min.js

43 ms

jquery.storageapi.min.js

jquery.storageapi.min.js

19 ms

arrays.min.js

arrays.min.js

15 ms

compare.min.js

compare.min.js

13 ms

misc.min.js

misc.min.js

15 ms

objects.min.js

objects.min.js

34 ms

strings.min.js

strings.min.js

13 ms

template.min.js

template.min.js

13 ms

class.min.js

class.min.js

13 ms

async.min.js

async.min.js

11 ms

tooltip.html

tooltip.html

7 ms

spectrum.min.js

spectrum.min.js

14 ms

tinycolor.min.js

tinycolor.min.js

14 ms

loader.min.js

loader.min.js

7 ms

logger.min.js

logger.min.js

8 ms

entry-factory.min.js

entry-factory.min.js

8 ms

console-output-handler.min.js

console-output-handler.min.js

16 ms

formatter.min.js

formatter.min.js

6 ms

message-pool.min.js

message-pool.min.js

15 ms

levels-pool.min.js

levels-pool.min.js

13 ms

logger-utils.min.js

logger-utils.min.js

13 ms

moment.min.js

moment.min.js

7 ms

dom-observer.min.js

dom-observer.min.js

9 ms

bindings.min.js

bindings.min.js

9 ms

entry.min.js

entry.min.js

6 ms

navigation_mobile.min.css

navigation_mobile.min.css

6 ms

Accessibility Review

north40.com accessibility score

70

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

north40.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

north40.com SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise North40.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that North40.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

north40.com

Open Graph description is not detected on the main page of North 40. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: