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northstarideas.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

northstarideas.com

North Star Place Branding + Marketing

Page Load Speed

3.2 sec in total

First Response

202 ms

Resources Loaded

2 sec

Page Rendered

942 ms

northstarideas.com screenshot

About Website

Click here to check amazing North Star Ideas content. Otherwise, check out these important facts you probably never knew about northstarideas.com

North Star works with downtowns, towns, cities, counties, and states to help express their authentic story through place branding & marketing

Visit northstarideas.com

Key Findings

We analyzed Northstarideas.com page load time and found that the first response time was 202 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

northstarideas.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value9.9 s

0/100

25%

SI (Speed Index)

Value13.9 s

1/100

10%

TBT (Total Blocking Time)

Value2,210 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value23.2 s

1/100

10%

Network Requests Diagram

northstarideas.com

202 ms

northstarideas.com

349 ms

layerslider.css

23 ms

style.min.css

38 ms

settings.css

47 ms

Our browser made a total of 199 requests to load all elements on the main page. We found that 89% of them (177 requests) were addressed to the original Northstarideas.com, 7% (14 requests) were made to Fonts.gstatic.com and 1% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (787 ms) belongs to the original domain Northstarideas.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 172.7 kB (3%)

Content Size

5.8 MB

After Optimization

5.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northstarideas.com main page is 5.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.7 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 118.7 kB

  • Original 146.3 kB
  • After minification 141.8 kB
  • After compression 27.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 118.7 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 4.7 MB
  • After minification 4.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. North Star Ideas images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 46.3 kB

  • Original 690.6 kB
  • After minification 690.4 kB
  • After compression 644.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 7.7 kB

  • Original 233.2 kB
  • After minification 232.4 kB
  • After compression 225.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northstarideas.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 132 (73%)

Requests Now

180

After Optimization

48

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 180 CSS, Javascripts, AJAX and image requests in order to completely render the main page of North Star Ideas. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 110 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

northstarideas.com

northstarideas.com

202 ms

northstarideas.com

northstarideas.com

349 ms

layerslider.css

layerslider.css

23 ms

style.min.css

style.min.css

38 ms

settings.css

settings.css

47 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

45 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

44 ms

style.css

style.css

53 ms

font-awesome.min.css

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50 ms

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54 ms

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58 ms

dripicons.css

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62 ms

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109 ms

print.css

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63 ms

style_dynamic.css

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74 ms

responsive.min.css

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64 ms

style_dynamic_responsive.css

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79 ms

js_composer.min.css

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88 ms

css

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51 ms

style.css

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75 ms

ScrollToPlugin.min.js

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134 ms

greensock.js

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134 ms

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134 ms

jquery-migrate.min.js

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135 ms

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139 ms

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135 ms

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136 ms

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136 ms

script.js

script.js

51 ms

css

css

69 ms

formreset.min.css

formreset.min.css

133 ms

formsmain.min.css

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135 ms

readyclass.min.css

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134 ms

browsers.min.css

browsers.min.css

136 ms

core.min.js

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136 ms

accordion.min.js

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138 ms

menu.min.js

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136 ms

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137 ms

regenerator-runtime.min.js

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138 ms

wp-polyfill.min.js

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138 ms

api.js

api.js

62 ms

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137 ms

hooks.min.js

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autocomplete.min.js

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106 ms

controlgroup.min.js

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107 ms

checkboxradio.min.js

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99 ms

button.min.js

button.min.js

100 ms

datepicker.min.js

datepicker.min.js

103 ms

mouse.min.js

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100 ms

resizable.min.js

resizable.min.js

98 ms

draggable.min.js

draggable.min.js

105 ms

dialog.min.js

dialog.min.js

96 ms

droppable.min.js

droppable.min.js

93 ms

style.css

style.css

97 ms

progressbar.min.js

progressbar.min.js

90 ms

selectable.min.js

selectable.min.js

67 ms

sortable.min.js

sortable.min.js

118 ms

slider.min.js

slider.min.js

116 ms

spinner.min.js

spinner.min.js

115 ms

tooltip.min.js

tooltip.min.js

113 ms

tabs.min.js

tabs.min.js

117 ms

effect.min.js

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116 ms

effect-blind.min.js

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116 ms

effect-bounce.min.js

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116 ms

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116 ms

effect-drop.min.js

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116 ms

effect-explode.min.js

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116 ms

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116 ms

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116 ms

effect-highlight.min.js

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116 ms

effect-pulsate.min.js

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116 ms

effect-size.min.js

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116 ms

effect-scale.min.js

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116 ms

effect-shake.min.js

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116 ms

effect-slide.min.js

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116 ms

effect-transfer.min.js

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115 ms

doubletaptogo.js

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117 ms

modernizr.min.js

modernizr.min.js

116 ms

jquery.appear.js

jquery.appear.js

114 ms

hoverIntent.min.js

hoverIntent.min.js

116 ms

counter.js

counter.js

116 ms

easypiechart.js

easypiechart.js

114 ms

mixitup.js

mixitup.js

112 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

110 ms

jquery.fitvids.js

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108 ms

jquery.flexslider.min.js

jquery.flexslider.min.js

150 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

144 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

143 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

143 ms

infinitescroll.min.js

infinitescroll.min.js

141 ms

jquery.waitforimages.js

jquery.waitforimages.js

137 ms

analytics.js

analytics.js

68 ms

jquery.form.min.js

jquery.form.min.js

144 ms

waypoints.min.js

waypoints.min.js

143 ms

jplayer.min.js

jplayer.min.js

140 ms

bootstrap.carousel.js

bootstrap.carousel.js

141 ms

skrollr.js

skrollr.js

140 ms

Chart.min.js

Chart.min.js

140 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

354 ms

abstractBaseClass.js

abstractBaseClass.js

351 ms

jquery.countdown.js

jquery.countdown.js

351 ms

jquery.multiscroll.min.js

jquery.multiscroll.min.js

349 ms

jquery.justifiedGallery.min.js

jquery.justifiedGallery.min.js

349 ms

bigtext.js

bigtext.js

348 ms

jquery.sticky-kit.min.js

jquery.sticky-kit.min.js

359 ms

owl.carousel.min.js

owl.carousel.min.js

359 ms

typed.js

typed.js

353 ms

jquery.carouFredSel-6.2.1.min.js

jquery.carouFredSel-6.2.1.min.js

359 ms

lemmon-slider.min.js

lemmon-slider.min.js

357 ms

jquery.fullPage.min.js

jquery.fullPage.min.js

355 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

358 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

359 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

360 ms

packery-mode.pkgd.min.js

packery-mode.pkgd.min.js

356 ms

jquery.stretch.js

jquery.stretch.js

357 ms

imagesloaded.js

imagesloaded.js

356 ms

rangeslider.min.js

rangeslider.min.js

358 ms

jquery.event.move.js

jquery.event.move.js

358 ms

jquery.twentytwenty.js

jquery.twentytwenty.js

358 ms

TweenLite.min.js

TweenLite.min.js

360 ms

smoothPageScroll.min.js

smoothPageScroll.min.js

358 ms

default_dynamic.js

default_dynamic.js

335 ms

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101 ms

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142 ms

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317 ms

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315 ms

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314 ms

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316 ms

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317 ms

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316 ms

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321 ms

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321 ms

default.min.js

default.min.js

318 ms

comment-reply.min.js

comment-reply.min.js

319 ms

js_composer_front.min.js

js_composer_front.min.js

317 ms

qode-like.min.js

qode-like.min.js

318 ms

jquery.json.min.js

jquery.json.min.js

319 ms

gravityforms.min.js

gravityforms.min.js

319 ms

collect

collect

19 ms

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229 ms

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231 ms

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229 ms

conditional_logic.min.js

conditional_logic.min.js

237 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

239 ms

utils.min.js

utils.min.js

239 ms

vendor-theme.min.js

vendor-theme.min.js

240 ms

scripts-theme.min.js

scripts-theme.min.js

237 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

386 ms

dripicons-v2.woff

dripicons-v2.woff

79 ms

ElegantIcons.woff

ElegantIcons.woff

80 ms

IMG_NS_LOGO.png

IMG_NS_LOGO.png

77 ms

back-to-top.png

back-to-top.png

334 ms

event

event

418 ms

hero-image.jpg

hero-image.jpg

79 ms

Logo.png

Logo.png

80 ms

NS_Feat_Logo_JohnsonCity.png

NS_Feat_Logo_JohnsonCity.png

328 ms

NS_Feat_Logo_Frankfort.png

NS_Feat_Logo_Frankfort.png

73 ms

NS_Feat_Logo_Tempe-1.png

NS_Feat_Logo_Tempe-1.png

163 ms

NS-Feat-YorkCounty.png

NS-Feat-YorkCounty.png

165 ms

NS_Feat_Logo_Quincy.png

NS_Feat_Logo_Quincy.png

489 ms

Marshall-Logo-Slider.png

Marshall-Logo-Slider.png

320 ms

NS_Feat_Logo_Gallatin-1.png

NS_Feat_Logo_Gallatin-1.png

163 ms

NS_Feat_Logo_Petersburg.png

NS_Feat_Logo_Petersburg.png

406 ms

LOGO_NS_Northportl_WHITE-250x250.png

LOGO_NS_Northportl_WHITE-250x250.png

319 ms

UC_LOGO_1C_STATE_White-250x148.png

UC_LOGO_1C_STATE_White-250x148.png

320 ms

LOGO_NS_Denison_WHITE-250x250.png

LOGO_NS_Denison_WHITE-250x250.png

453 ms

LOGO_NS_HubBub_WHITE-250x250.png

LOGO_NS_HubBub_WHITE-250x250.png

319 ms

LOGO_NS_Sebastopol_WHITE-250x250.png

LOGO_NS_Sebastopol_WHITE-250x250.png

403 ms

LOGO_NS_Hickory_WHITE-250x250.png

LOGO_NS_Hickory_WHITE-250x250.png

318 ms

LOGO_NS_Petersburg_WHITE-250x250.png

LOGO_NS_Petersburg_WHITE-250x250.png

580 ms

LOGO_NS_VirginiaBlueRidge_WHITE-250x250.png

LOGO_NS_VirginiaBlueRidge_WHITE-250x250.png

402 ms

LOGO_NS_DowntownNola_WHITE-250x250.png

LOGO_NS_DowntownNola_WHITE-250x250.png

401 ms

Logo_-WSJ.png

Logo_-WSJ.png

417 ms

Logo_BusinessInsider-1.png

Logo_BusinessInsider-1.png

465 ms

Logo_-USA-Today.png

Logo_-USA-Today.png

400 ms

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415 ms

Logo_YahooNews-1.png

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444 ms

Logo_-NeighborWork.png

Logo_-NeighborWork.png

421 ms

Logo-AECOM-e1559071398859.png

Logo-AECOM-e1559071398859.png

517 ms

ACC_Logo_sm.png

ACC_Logo_sm.png

517 ms

Logo_-US-Travel.png

Logo_-US-Travel.png

532 ms

Logo_-Kiplinger.png

Logo_-Kiplinger.png

787 ms

Logo_ChicagoTribune-1.png

Logo_ChicagoTribune-1.png

770 ms

IMG_NS_ContactUsImage.png

IMG_NS_ContactUsImage.png

536 ms

ns-logo.png

ns-logo.png

694 ms

ICON_Address.png

ICON_Address.png

614 ms

ICON_Email.png

ICON_Email.png

516 ms

North-Star-Team-2024-scaled.jpg

North-Star-Team-2024-scaled.jpg

539 ms

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NS_Site_Header_Process_960x700-1.jpg

527 ms

recaptcha__en.js

recaptcha__en.js

180 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

457 ms

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revolution.extension.layeranimation.min.js

463 ms

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471 ms

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472 ms

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IMG_NS_TestimonialBackground.png

360 ms

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NS_Site_Header_Insights_960x700_R.jpg

358 ms

Accessibility Review

northstarideas.com accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

northstarideas.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

northstarideas.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northstarideas.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Northstarideas.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

northstarideas.com

Open Graph data is detected on the main page of North Star Ideas. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: