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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

northwestmedia.com

Northwest Media, Inc.™ - Home

Page Load Speed

2.4 sec in total

First Response

907 ms

Resources Loaded

1.4 sec

Page Rendered

168 ms

northwestmedia.com screenshot

About Website

Welcome to northwestmedia.com homepage info - get ready to check Northwest Media best content right away, or after learning these important things about northwestmedia.com

We at Northwest Media, Inc. believe that change is possible and that the catalyst for change is knowledge.

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Key Findings

We analyzed Northwestmedia.com page load time and found that the first response time was 907 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

northwestmedia.com performance score

0

Network Requests Diagram

northwestmedia.com

907 ms

swfobject.js

126 ms

default.css

159 ms

text.css

142 ms

Buttons-common.css

127 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 91% of them (42 requests) were addressed to the original Northwestmedia.com, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to W3.org. The less responsive or slowest element that took the longest time to load (907 ms) belongs to the original domain Northwestmedia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 37.8 kB (35%)

Content Size

108.9 kB

After Optimization

71.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northwestmedia.com main page is 108.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 48.2 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 12.6 kB

  • Original 16.5 kB
  • After minification 14.0 kB
  • After compression 4.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.6 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.6 kB or 76% of the original size.

Image Optimization

-10%

Potential reduce by 4.7 kB

  • Original 48.2 kB
  • After minification 43.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Northwest Media images are well optimized though.

JavaScript Optimization

-23%

Potential reduce by 5.9 kB

  • Original 25.7 kB
  • After minification 25.1 kB
  • After compression 19.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 5.9 kB or 23% of the original size.

CSS Optimization

-79%

Potential reduce by 14.6 kB

  • Original 18.4 kB
  • After minification 14.1 kB
  • After compression 3.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northwestmedia.com needs all CSS files to be minified and compressed as it can save up to 14.6 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (58%)

Requests Now

45

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northwest Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

northwestmedia.com

northwestmedia.com

907 ms

swfobject.js

swfobject.js

126 ms

default.css

default.css

159 ms

text.css

text.css

142 ms

Buttons-common.css

Buttons-common.css

127 ms

Buttons-header.css

Buttons-header.css

95 ms

Buttons-menu.css

Buttons-menu.css

132 ms

flashBanner.css

flashBanner.css

128 ms

linktous.css

linktous.css

157 ms

bgsleight.js

bgsleight.js

161 ms

valid-html401-blue

valid-html401-blue

43 ms

vcss-blue

vcss-blue

41 ms

ga.js

ga.js

8 ms

bodytile.gif

bodytile.gif

80 ms

blank.gif

blank.gif

83 ms

dropTop-1.png

dropTop-1.png

99 ms

header.png

header.png

224 ms

header-tile.png

header-tile.png

117 ms

header-end.png

header-end.png

177 ms

dropTop-2.png

dropTop-2.png

140 ms

dropLeft.png

dropLeft.png

139 ms

headButton-on.gif

headButton-on.gif

157 ms

headButton-on-left.gif

headButton-on-left.gif

158 ms

headButton-on-right.gif

headButton-on-right.gif

171 ms

headButton.gif

headButton.gif

175 ms

headButton-left.gif

headButton-left.gif

189 ms

headButton-right.gif

headButton-right.gif

191 ms

dropRight.png

dropRight.png

203 ms

banner-tile.gif

banner-tile.gif

210 ms

flash-matte-wide.png

flash-matte-wide.png

214 ms

homebtn-fpc-off-2.gif

homebtn-fpc-off-2.gif

222 ms

homebtn-fpc-off-1.gif

homebtn-fpc-off-1.gif

297 ms

btn-learnmore.gif

btn-learnmore.gif

236 ms

homebtn-fpc-off-3.gif

homebtn-fpc-off-3.gif

243 ms

homebtn-sl-off-2.gif

homebtn-sl-off-2.gif

248 ms

homebtn-sl-off-1.gif

homebtn-sl-off-1.gif

263 ms

homebtn-sl-off-3.gif

homebtn-sl-off-3.gif

264 ms

homebtn-vstreet-off-2.gif

homebtn-vstreet-off-2.gif

268 ms

homebtn-vstreet-off-1.gif

homebtn-vstreet-off-1.gif

283 ms

homebtn-vstreet-off-3.gif

homebtn-vstreet-off-3.gif

287 ms

dropBottom-1.png

dropBottom-1.png

295 ms

dropBottom-3.png

dropBottom-3.png

296 ms

dropVeryBottom-1.png

dropVeryBottom-1.png

300 ms

dropBottom-2.png

dropBottom-2.png

315 ms

dropVeryBottom-3.png

dropVeryBottom-3.png

320 ms

__utm.gif

__utm.gif

10 ms

SEO Factors

northwestmedia.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northwestmedia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Northwestmedia.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

northwestmedia.com

Open Graph description is not detected on the main page of Northwest Media. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: