Tools & Wizards About Us
norwich-union.co.uk screenshot

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

norwich-union.co.uk

Insurance, Savings, Investments, Retirement and Health - Aviva

Page Load Speed

5.4 sec in total

First Response

214 ms

Resources Loaded

4 sec

Page Rendered

1.2 sec

norwich-union.co.uk screenshot

About Website

Welcome to norwich-union.co.uk homepage info - get ready to check Norwich Union best content right away, or after learning these important things about norwich-union.co.uk

Want car, home, travel, life or health cover? Out to save, invest, or start a pension? Let the UK’s biggest insurance firm quote you, now.

Visit norwich-union.co.uk

Key Findings

We analyzed Norwich-union.co.uk page load time and found that the first response time was 214 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

norwich-union.co.uk performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

40/100

25%

SI (Speed Index)

Value5.4 s

56/100

10%

TBT (Total Blocking Time)

Value870 ms

33/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.7 s

6/100

10%

Network Requests Diagram

www.aviva.co.uk

214 ms

dtm-base-init.js

108 ms

dtm-init.js

167 ms

normalize.css

181 ms

core.css

112 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Norwich-union.co.uk, 4% (3 requests) were made to Cdn-ukwest.onetrust.com and 1% (1 request) were made to Aviva.co.uk. The less responsive or slowest element that took the longest time to load (3.3 sec) relates to the external source Static.aviva.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 718.5 kB (46%)

Content Size

1.6 MB

After Optimization

849.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Norwich-union.co.uk main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 822.6 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 107.2 kB

  • Original 123.8 kB
  • After minification 123.8 kB
  • After compression 16.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 107.2 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 424.8 kB
  • After minification 424.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Norwich Union images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 544.4 kB

  • Original 822.6 kB
  • After minification 822.6 kB
  • After compression 278.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 544.4 kB or 66% of the original size.

CSS Optimization

-34%

Potential reduce by 66.9 kB

  • Original 196.7 kB
  • After minification 196.7 kB
  • After compression 129.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Norwich-union.co.uk needs all CSS files to be minified and compressed as it can save up to 66.9 kB or 34% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (55%)

Requests Now

53

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Norwich Union. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.aviva.co.uk

www.aviva.co.uk

214 ms

dtm-base-init.js

dtm-base-init.js

108 ms

dtm-init.js

dtm-init.js

167 ms

normalize.css

normalize.css

181 ms

core.css

core.css

112 ms

quotes.css

quotes.css

153 ms

reviews.css

reviews.css

154 ms

cards-functional.css

cards-functional.css

150 ms

supporting-navigation.css

supporting-navigation.css

154 ms

core.min.css

core.min.css

155 ms

cards.min.css

cards.min.css

159 ms

notification-block.min.css

notification-block.min.css

160 ms

colour-tiles.min.css

colour-tiles.min.css

161 ms

brandmark.min.css

brandmark.min.css

161 ms

breadcrumb.min.css

breadcrumb.min.css

179 ms

hero-banner-v2.min.css

hero-banner-v2.min.css

163 ms

nuance-virtual-assistant.min.css

nuance-virtual-assistant.min.css

165 ms

otSDKStub.js

otSDKStub.js

59 ms

launch-9f24acb18707.min.js

launch-9f24acb18707.min.js

26 ms

init.js

init.js

163 ms

babel-polyfill.js

babel-polyfill.js

162 ms

4b323e28-b5f2-4564-8d7c-fbb689014cca.json

4b323e28-b5f2-4564-8d7c-fbb689014cca.json

182 ms

aviva-logo.svg

aviva-logo.svg

115 ms

search.svg

search.svg

91 ms

hero-homepage-avivawealth-mother-and-kids-looking-drawing-in-kitchen.2880x1620px.$16x9-mobile-full$.jpg

hero-homepage-avivawealth-mother-and-kids-looking-drawing-in-kitchen.2880x1620px.$16x9-mobile-full$.jpg

180 ms

icon-homepage-functional-product-car-insurance.svg

icon-homepage-functional-product-car-insurance.svg

93 ms

icon-homepage-functional-product-home-insurance.svg

icon-homepage-functional-product-home-insurance.svg

92 ms

icon-homepage-functional-product-life-insurance.svg

icon-homepage-functional-product-life-insurance.svg

2312 ms

icon-homepage-functional-product-pensions-and-retirement.svg

icon-homepage-functional-product-pensions-and-retirement.svg

177 ms

icon-homepage-functional-product-health-insurance.svg

icon-homepage-functional-product-health-insurance.svg

94 ms

aviva-wealth-promo-pod-v4.1620x910px.$16x9-mobile-6cols$.jpg

aviva-wealth-promo-pod-v4.1620x910px.$16x9-mobile-6cols$.jpg

404 ms

list-icon-unordered.svg

list-icon-unordered.svg

95 ms

editorial-today-plan-for-tomorrow_2880x1620px.jpg

editorial-today-plan-for-tomorrow_2880x1620px.jpg

1430 ms

Hero-Climate-related-Disclosure-Reports+-for-your-funds@1-2880x1320px.$16x9-mobile-4cols$.jpg

Hero-Climate-related-Disclosure-Reports+-for-your-funds@1-2880x1320px.$16x9-mobile-4cols$.jpg

2639 ms

editorial-homepage-contact_1620x910px.$16x9-mobile-4cols$.jpg

editorial-homepage-contact_1620x910px.$16x9-mobile-4cols$.jpg

1360 ms

editorial-homepage-make-a-claim_1620x910px.$16x9-mobile-4cols$.jpg

editorial-homepage-make-a-claim_1620x910px.$16x9-mobile-4cols$.jpg

1044 ms

dog-licking-a-cheek-of-owner_2880x1920px.$16x9-mobile-4cols$.jpg

dog-licking-a-cheek-of-owner_2880x1920px.$16x9-mobile-4cols$.jpg

997 ms

over-50-new-image_2880x1620px.$16x9-mobile-4cols$.jpg

over-50-new-image_2880x1620px.$16x9-mobile-4cols$.jpg

2424 ms

hero-gateway-electric-vehicle_2880x1620px.$16x9-mobile-4cols$.jpg

hero-gateway-electric-vehicle_2880x1620px.$16x9-mobile-4cols$.jpg

3285 ms

aviva-wealth-campaign-woman-looking-smartphone-kitchen.2880x1620px.$16x9-mobile-4cols$.jpg

aviva-wealth-campaign-woman-looking-smartphone-kitchen.2880x1620px.$16x9-mobile-4cols$.jpg

1775 ms

hero-product-motor-multicar_2880x1620px.$16x9-mobile-4cols$.jpg

hero-product-motor-multicar_2880x1620px.$16x9-mobile-4cols$.jpg

1748 ms

arrow-up-blue.svg

arrow-up-blue.svg

1762 ms

search-grey.svg

search-grey.svg

1789 ms

claim.svg

claim.svg

1793 ms

edit.svg

edit.svg

1814 ms

faq.svg

faq.svg

1810 ms

contact.svg

contact.svg

1828 ms

external-link.svg

external-link.svg

1833 ms

facebook-sprite.svg

facebook-sprite.svg

1848 ms

twitter-sprite.svg

twitter-sprite.svg

1851 ms

youtube-sprite.svg

youtube-sprite.svg

1864 ms

sourcesans3-light-other.woff

sourcesans3-light-other.woff

1934 ms

sourcesans3-light-extra.woff

sourcesans3-light-extra.woff

1882 ms

sourcesans3-light-latin.woff

sourcesans3-light-latin.woff

1935 ms

sourcesans3-light-base.woff

sourcesans3-light-base.woff

2025 ms

sourcesans3-regular-other.woff

sourcesans3-regular-other.woff

2025 ms

sourcesans3-regular-extra.woff

sourcesans3-regular-extra.woff

2026 ms

sourcesans3-regular-latin.woff

sourcesans3-regular-latin.woff

2026 ms

location

location

36 ms

sourcesans3-regular-base.woff

sourcesans3-regular-base.woff

1941 ms

sourcesans3-semibold-other.woff

sourcesans3-semibold-other.woff

2124 ms

sourcesans3-semibold-extra.woff

sourcesans3-semibold-extra.woff

1939 ms

sourcesans3-semibold-latin.woff

sourcesans3-semibold-latin.woff

2019 ms

sourcesans3-semibold-base.woff

sourcesans3-semibold-base.woff

2020 ms

sourcesans3-bold-other.woff

sourcesans3-bold-other.woff

2001 ms

otBannerSdk.js

otBannerSdk.js

27 ms

sourcesans3-bold-extra.woff

sourcesans3-bold-extra.woff

2039 ms

sourcesans3-bold-latin.woff

sourcesans3-bold-latin.woff

2038 ms

sourcesans3-bold-base.woff

sourcesans3-bold-base.woff

1814 ms

print.css

print.css

19 ms

Accessibility Review

norwich-union.co.uk accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

norwich-union.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

norwich-union.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Norwich-union.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Norwich-union.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

norwich-union.co.uk

Open Graph data is detected on the main page of Norwich Union. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: