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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

notthemall.co.za

Gift Ideas online | Gifts for Men and Women | Not the Mall

Page Load Speed

4.8 sec in total

First Response

787 ms

Resources Loaded

3.8 sec

Page Rendered

168 ms

notthemall.co.za screenshot

About Website

Welcome to notthemall.co.za homepage info - get ready to check Notthe Mall best content for South Africa right away, or after learning these important things about notthemall.co.za

Visit Not the Mall and choose from our huge selection of gorgeous gift ideas and gifts for men and women, kids and baby. Gifts wrapped and delivered anywhere in SA. Quality brands and quality products...

Visit notthemall.co.za

Key Findings

We analyzed Notthemall.co.za page load time and found that the first response time was 787 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

notthemall.co.za performance score

0

Network Requests Diagram

notthemall.co.za

787 ms

styles.css

247 ms

prettyCheckable.css

469 ms

jquery-1.7.min.js

752 ms

jquery.customSelect.js

488 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 93% of them (38 requests) were addressed to the original Notthemall.co.za, 5% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Iwantthat.co.za. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Notthemall.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 157.4 kB (25%)

Content Size

628.9 kB

After Optimization

471.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Notthemall.co.za main page is 628.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 446.0 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 19.8 kB

  • Original 25.9 kB
  • After minification 21.6 kB
  • After compression 6.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.3 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.8 kB or 77% of the original size.

Image Optimization

-9%

Potential reduce by 42.3 kB

  • Original 446.0 kB
  • After minification 403.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Notthe Mall images are well optimized though.

JavaScript Optimization

-54%

Potential reduce by 66.6 kB

  • Original 122.7 kB
  • After minification 119.7 kB
  • After compression 56.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 66.6 kB or 54% of the original size.

CSS Optimization

-84%

Potential reduce by 28.7 kB

  • Original 34.2 kB
  • After minification 31.4 kB
  • After compression 5.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Notthemall.co.za needs all CSS files to be minified and compressed as it can save up to 28.7 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (8%)

Requests Now

39

After Optimization

36

  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Notthe Mall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

notthemall.co.za

notthemall.co.za

787 ms

styles.css

styles.css

247 ms

prettyCheckable.css

prettyCheckable.css

469 ms

jquery-1.7.min.js

jquery-1.7.min.js

752 ms

jquery.customSelect.js

jquery.customSelect.js

488 ms

prettyCheckable.js

prettyCheckable.js

488 ms

nav-background-div.gif

nav-background-div.gif

245 ms

not-the-mall-logo.gif

not-the-mall-logo.gif

236 ms

free-delivery-background.gif

free-delivery-background.gif

235 ms

nav-back.png

nav-back.png

244 ms

text-search.gif

text-search.gif

244 ms

but-nav-search.gif

but-nav-search.gif

467 ms

cart-notice-back.png

cart-notice-back.png

469 ms

nav-account-back.gif

nav-account-back.gif

470 ms

subnav-back.png

subnav-back.png

485 ms

background-home.jpg

background-home.jpg

485 ms

left-back-top.png

left-back-top.png

486 ms

left-back-bottom.png

left-back-bottom.png

708 ms

left-div-back.gif

left-div-back.gif

701 ms

m-130801123644.jpg

m-130801123644.jpg

1178 ms

but-viewmore.png

but-viewmore.png

727 ms

m-130314064248.jpg

m-130314064248.jpg

972 ms

m-130709100633.jpg

m-130709100633.jpg

1457 ms

m-130717022605.jpg

m-130717022605.jpg

1401 ms

but-dot.png

but-dot.png

950 ms

lock.gif

lock.gif

971 ms

logos-secureshop-2.gif

logos-secureshop-2.gif

1193 ms

med_SunAug262007093522.jpg

med_SunAug262007093522.jpg

1217 ms

sale-banner.png

sale-banner.png

1215 ms

med_130522115519.jpg

med_130522115519.jpg

1414 ms

med_130327030040.jpg

med_130327030040.jpg

1919 ms

med_130611032521.jpg

med_130611032521.jpg

1941 ms

med_130619022659.jpg

med_130619022659.jpg

1700 ms

med_130708112556.jpg

med_130708112556.jpg

1633 ms

med_130717120033.jpg

med_130717120033.jpg

1651 ms

footer-background.jpg

footer-background.jpg

1699 ms

footer-logos-all.gif

footer-logos-all.gif

1868 ms

logo-payfast.png

logo-payfast.png

1888 ms

analytics.js

analytics.js

8 ms

collect

collect

14 ms

The-List-180x150-Option1.jpg

The-List-180x150-Option1.jpg

1140 ms

SEO Factors

notthemall.co.za SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Notthemall.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Notthemall.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

notthemall.co.za

Open Graph description is not detected on the main page of Notthe Mall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: