Report Summary

  • 47

    Performance

    Renders faster than
    66% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

shop.newint.org

New Internationalist Shop - Redirecting - New Internationalist ethical shop.

Page Load Speed

2.1 sec in total

First Response

368 ms

Resources Loaded

1.7 sec

Page Rendered

97 ms

shop.newint.org screenshot

About Website

Visit shop.newint.org now to see the best up-to-date Shop New Int content for United States and also check out these interesting facts you probably never knew about shop.newint.org

New Internationalist's ethical shop. Featuring fair trade, organic, eco friendly and recycled gifts and treats from around the world. Support independent media while you buy!

Visit shop.newint.org

Key Findings

We analyzed Shop.newint.org page load time and found that the first response time was 368 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

shop.newint.org performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.0 s

0/100

10%

LCP (Largest Contentful Paint)

Value8.1 s

2/100

25%

SI (Speed Index)

Value8.0 s

21/100

10%

TBT (Total Blocking Time)

Value220 ms

88/100

30%

CLS (Cumulative Layout Shift)

Value0.011

100/100

15%

TTI (Time to Interactive)

Value9.7 s

28/100

10%

Network Requests Diagram

shop.newint.org

368 ms

jquery.min.js

30 ms

a87f577c695c604208d788f8383d6fd7.css

179 ms

db36374c621645588c30a85202f7db6a.css

198 ms

prototype.js

223 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Shop.newint.org, 51% (27 requests) were made to Static.ethicalshop.org and 6% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (658 ms) relates to the external source Static.ethicalshop.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 455.8 kB (65%)

Content Size

701.0 kB

After Optimization

245.2 kB

In fact, the total size of Shop.newint.org main page is 701.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 544.5 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 13.1 kB

  • Original 18.9 kB
  • After minification 18.1 kB
  • After compression 5.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.1 kB or 69% of the original size.

Image Optimization

-7%

Potential reduce by 3.7 kB

  • Original 54.4 kB
  • After minification 50.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop New Int images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 368.6 kB

  • Original 544.5 kB
  • After minification 544.1 kB
  • After compression 175.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 368.6 kB or 68% of the original size.

CSS Optimization

-85%

Potential reduce by 70.4 kB

  • Original 83.2 kB
  • After minification 63.9 kB
  • After compression 12.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.newint.org needs all CSS files to be minified and compressed as it can save up to 70.4 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (72%)

Requests Now

50

After Optimization

14

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop New Int. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

shop.newint.org accessibility score

100

Accessibility Issues

Best Practices

shop.newint.org best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

shop.newint.org SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.newint.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.newint.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Shop New Int. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: