Tools & Wizards About Us
shop.nkd.com screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 46% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

shop.nkd.com

Online shoppen bei NKD | Jeden Tag ein gutes Gefühl | NKD

Page Load Speed

3.8 sec in total

First Response

313 ms

Resources Loaded

3.3 sec

Page Rendered

217 ms

shop.nkd.com screenshot

About Website

Click here to check amazing Shop NKD content for Germany. Otherwise, check out these important facts you probably never knew about shop.nkd.com

Eintauchen in die Welt günstiger Mode im NKD Online Shop. Jetzt sparen! Mit Best-Preis-Garantie für alle Artikel. Kauf auf Rechnung. Diverse Zahlungsmethoden. Trusted Shops Gütesiegel. Gratis Filialli...

Visit shop.nkd.com

Key Findings

We analyzed Shop.nkd.com page load time and found that the first response time was 313 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

shop.nkd.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value11.2 s

0/100

25%

SI (Speed Index)

Value5.8 s

49/100

10%

TBT (Total Blocking Time)

Value1,080 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value13.1 s

12/100

10%

Network Requests Diagram

shop.nkd.com

313 ms

Home_-3_10051_10001

492 ms

1_main_styles.css

196 ms

2_basic_layout.css

208 ms

3_globals.css

205 ms

Our browser made a total of 128 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Shop.nkd.com, 80% (102 requests) were made to Nkd.com and 2% (3 requests) were made to Partners.webmasterplan.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Nkd.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 772.7 kB (41%)

Content Size

1.9 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.nkd.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 966.3 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 67.1 kB

  • Original 83.0 kB
  • After minification 82.5 kB
  • After compression 15.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.1 kB or 81% of the original size.

Image Optimization

-10%

Potential reduce by 100.5 kB

  • Original 966.3 kB
  • After minification 865.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop NKD images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 420.7 kB

  • Original 621.5 kB
  • After minification 570.7 kB
  • After compression 200.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 420.7 kB or 68% of the original size.

CSS Optimization

-85%

Potential reduce by 184.4 kB

  • Original 217.4 kB
  • After minification 178.6 kB
  • After compression 33.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.nkd.com needs all CSS files to be minified and compressed as it can save up to 184.4 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 53 (43%)

Requests Now

123

After Optimization

70

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 123 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop NKD. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shop.nkd.com

shop.nkd.com

313 ms

Home_-3_10051_10001

Home_-3_10051_10001

492 ms

1_main_styles.css

1_main_styles.css

196 ms

2_basic_layout.css

2_basic_layout.css

208 ms

3_globals.css

3_globals.css

205 ms

4_header.css

4_header.css

201 ms

5_footer.css

5_footer.css

206 ms

6_content_modules.css

6_content_modules.css

208 ms

7_individual.css

7_individual.css

400 ms

colors.css

colors.css

301 ms

shadowbox.css

shadowbox.css

302 ms

coda-slider-2.0.css

coda-slider-2.0.css

303 ms

mmcore.js

mmcore.js

187 ms

font-awesome.min.css

font-awesome.min.css

303 ms

search_mm.css

search_mm.css

414 ms

scarab.js

scarab.js

414 ms

ld.js

ld.js

38 ms

emstrack.js

emstrack.js

327 ms

conversion.js

conversion.js

37 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

535 ms

jquery.autocomplete.js

jquery.autocomplete.js

327 ms

jquery.cookie.js

jquery.cookie.js

421 ms

search_mm.js

search_mm.js

420 ms

utils.js

utils.js

421 ms

cookie.css

cookie.css

422 ms

cookie.js

cookie.js

505 ms

eluminate.js

eluminate.js

128 ms

cmcustom.js

cmcustom.js

527 ms

shadowbox.js

shadowbox.js

611 ms

general.js

general.js

620 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

540 ms

jquery.coda-slider-2.0.js

jquery.coda-slider-2.0.js

604 ms

common.activity.js

common.activity.js

606 ms

param.aspx

param.aspx

321 ms

48 ms

analytics.js

analytics.js

32 ms

img_kontakt.gif

img_kontakt.gif

261 ms

img_neuigkeiten.gif

img_neuigkeiten.gif

260 ms

icon-trans.gif

icon-trans.gif

330 ms

categoryNeu1_kw11_dob.jpg

categoryNeu1_kw11_dob.jpg

429 ms

categoryNeu1_kw10_spielzeug.jpg

categoryNeu1_kw10_spielzeug.jpg

335 ms

categoryNeu1_kw08_osterdeko.jpg

categoryNeu1_kw08_osterdeko.jpg

336 ms

iconShoppingcart.gif

iconShoppingcart.gif

355 ms

spacer.gif

spacer.gif

353 ms

scroll_up_off.gif

scroll_up_off.gif

428 ms

neu_off.gif

neu_off.gif

434 ms

women_off.gif

women_off.gif

436 ms

men_off.gif

men_off.gif

454 ms

kids_off.gif

kids_off.gif

453 ms

home_and_more_off.gif

home_and_more_off.gif

528 ms

sale_off.gif

sale_off.gif

529 ms

iconSubmitHeader.gif

iconSubmitHeader.gif

534 ms

gallery_big_thumb_overlay.gif

gallery_big_thumb_overlay.gif

536 ms

small_kw11_dob.jpg

small_kw11_dob.jpg

552 ms

small_kw11_sale_ostern.gif

small_kw11_sale_ostern.gif

556 ms

small_kw10_spielzeug.jpg

small_kw10_spielzeug.jpg

631 ms

small_kw11_sale_tagwaesche.gif

small_kw11_sale_tagwaesche.gif

628 ms

next_gallery_big_left_off.gif

next_gallery_big_left_off.gif

634 ms

next_gallery_big_right_off.gif

next_gallery_big_right_off.gif

636 ms

gtm.js

gtm.js

66 ms

scarab-v2.js

scarab-v2.js

258 ms

collect

collect

15 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

817 ms

next_gallery_small_left_off.gif

next_gallery_small_left_off.gif

617 ms

next_gallery_small_right_off.gif

next_gallery_small_right_off.gif

690 ms

hl_nkd-aktuelleprospekte.gif

hl_nkd-aktuelleprospekte.gif

692 ms

marketingtriple1_kw08_osterdeko.jpg

marketingtriple1_kw08_osterdeko.jpg

792 ms

collect

collect

68 ms

45 ms

dc.js

dc.js

33 ms

65 ms

ga-audiences

ga-audiences

72 ms

marketingtriple2_DEAL_neu.gif

marketingtriple2_DEAL_neu.gif

614 ms

__utm.gif

__utm.gif

24 ms

marketingtriple3_NL_neu.gif

marketingtriple3_NL_neu.gif

610 ms

icon_kostenfrei.png

icon_kostenfrei.png

668 ms

icon_filialen.png

icon_filialen.png

670 ms

zalando.gif

zalando.gif

283 ms

90374294.js

90374294.js

139 ms

cookie-id.js

cookie-id.js

134 ms

icon_bestpreis.png

icon_bestpreis.png

612 ms

icon_aufrechnung.png

icon_aufrechnung.png

634 ms

iconSubmit_1.gif

iconSubmit_1.gif

690 ms

s.aspx

s.aspx

113 ms

hl_recommend_navi_bestseller_on.gif

hl_recommend_navi_bestseller_on.gif

681 ms

hl_recommend_navi_sale_off.gif

hl_recommend_navi_sale_off.gif

680 ms

hl_recommend_navi_neuheiten_off.gif

hl_recommend_navi_neuheiten_off.gif

682 ms

175 ms

cm

cm

80 ms

los.png

los.png

632 ms

si.aspx

si.aspx

119 ms

common.array.js

common.array.js

587 ms

activity.php

activity.php

560 ms

bg_flair_logo.png

bg_flair_logo.png

633 ms

nkd_logo.png

nkd_logo.png

632 ms

neu_off.png

neu_off.png

636 ms

damen_off.png

damen_off.png

613 ms

herren_off.png

herren_off.png

632 ms

kinder_off.png

kinder_off.png

627 ms

zuhause_off.png

zuhause_off.png

699 ms

sale_off.png

sale_off.png

682 ms

stylefun_off.png

stylefun_off.png

683 ms

ico-close-cookie.png

ico-close-cookie.png

611 ms

loadingAnimation.gif

loadingAnimation.gif

629 ms

big_kw11_dob.jpg

big_kw11_dob.jpg

1021 ms

aktuell_11_DOB.jpg

aktuell_11_DOB.jpg

797 ms

2027640x1x2_M.jpg

2027640x1x2_M.jpg

681 ms

iconNew_L.gif

iconNew_L.gif

681 ms

2026356x1x2_M.jpg

2026356x1x2_M.jpg

811 ms

2027678x1x2_M.jpg

2027678x1x2_M.jpg

726 ms

icon-34_L.gif

icon-34_L.gif

701 ms

2024668x1x2_M.jpg

2024668x1x2_M.jpg

1097 ms

2027059x1x2_M.jpg

2027059x1x2_M.jpg

880 ms

2028930x1x2_M.jpg

2028930x1x2_M.jpg

904 ms

2022974x1x2_M.jpg

2022974x1x2_M.jpg

827 ms

icon-71_L.gif

icon-71_L.gif

803 ms

2024545x1x2_M.jpg

2024545x1x2_M.jpg

1177 ms

retarget

retarget

197 ms

2028969x1x2_M.jpg

2028969x1x2_M.jpg

815 ms

common.product.js

common.product.js

701 ms

common.price.js

common.price.js

102 ms

2027332x1x2_M.jpg

2027332x1x2_M.jpg

201 ms

icon-48_L.gif

icon-48_L.gif

104 ms

2029043x1x2_M.jpg

2029043x1x2_M.jpg

105 ms

2027249x1x2_M.jpg

2027249x1x2_M.jpg

102 ms

2023810x1x2_M.jpg

2023810x1x2_M.jpg

303 ms

2029160x1x2_M.jpg

2029160x1x2_M.jpg

203 ms

icon-33_L.gif

icon-33_L.gif

203 ms

Accessibility Review

shop.nkd.com accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s are not contained by their required parent element

High

[aria-*] attributes do not have valid values

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

shop.nkd.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

shop.nkd.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    N/A

  • Encoding

    UTF8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.nkd.com can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shop.nkd.com main page’s claimed encoding is utf8. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

shop.nkd.com

Open Graph description is not detected on the main page of Shop NKD. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: