Tools & Wizards About Us
traveltrade.newzealand.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

traveltrade.newzealand.com

Tourism New Zealand Travel Trade | Travel Trade

Page Load Speed

5.3 sec in total

First Response

1.1 sec

Resources Loaded

3.6 sec

Page Rendered

641 ms

traveltrade.newzealand.com screenshot

About Website

Welcome to traveltrade.newzealand.com homepage info - get ready to check Travel Trade New Zealand best content for Australia right away, or after learning these important things about traveltrade.newzealand.com

Welcome to the Tourism New Zealand trade website. Learn, get inspired and find everything you need to create the best New Zealand experience for your clients.

Visit traveltrade.newzealand.com

Key Findings

We analyzed Traveltrade.newzealand.com page load time and found that the first response time was 1.1 sec and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

traveltrade.newzealand.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.8 s

90/100

10%

LCP (Largest Contentful Paint)

Value14.7 s

0/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value700 ms

42/100

30%

CLS (Cumulative Layout Shift)

Value2.177

0/100

15%

TTI (Time to Interactive)

Value13.1 s

12/100

10%

Network Requests Diagram

traveltrade.newzealand.com

1114 ms

269 ms

main.css

167 ms

global-head.js

225 ms

satelliteLib-d5eb5af9ca2702ea7bcc85c23ad3559abe5876e5.js

44 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 71% of them (39 requests) were addressed to the original Traveltrade.newzealand.com, 15% (8 requests) were made to Farm1.nzstatic.com and 4% (2 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Farm1.nzstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 739.6 kB (48%)

Content Size

1.6 MB

After Optimization

812.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Traveltrade.newzealand.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 673.0 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 82.1 kB

  • Original 102.0 kB
  • After minification 82.8 kB
  • After compression 19.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.2 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.1 kB or 80% of the original size.

Image Optimization

-10%

Potential reduce by 61.0 kB

  • Original 604.1 kB
  • After minification 543.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Travel Trade New Zealand images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 451.7 kB

  • Original 673.0 kB
  • After minification 654.2 kB
  • After compression 221.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 451.7 kB or 67% of the original size.

CSS Optimization

-84%

Potential reduce by 144.9 kB

  • Original 173.1 kB
  • After minification 172.2 kB
  • After compression 28.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Traveltrade.newzealand.com needs all CSS files to be minified and compressed as it can save up to 144.9 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (24%)

Requests Now

50

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Travel Trade New Zealand. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

traveltrade.newzealand.com

traveltrade.newzealand.com

1114 ms

269 ms

main.css

main.css

167 ms

global-head.js

global-head.js

225 ms

satelliteLib-d5eb5af9ca2702ea7bcc85c23ad3559abe5876e5.js

satelliteLib-d5eb5af9ca2702ea7bcc85c23ad3559abe5876e5.js

44 ms

WebResource.axd

WebResource.axd

150 ms

ScriptResource.axd

ScriptResource.axd

148 ms

ScriptResource.axd

ScriptResource.axd

155 ms

ScriptResource.axd

ScriptResource.axd

148 ms

global-footer.js

global-footer.js

302 ms

family-branding.js

family-branding.js

26 ms

custom-home.js

custom-home.js

287 ms

ga.js

ga.js

96 ms

cca97189-9c92-492b-ab5d-6076fb08008c-2016224103039.jpg

cca97189-9c92-492b-ab5d-6076fb08008c-2016224103039.jpg

192 ms

pure-new-zealand-logo.svg

pure-new-zealand-logo.svg

179 ms

187 ms

187 ms

181 ms

179 ms

180 ms

182 ms

181 ms

279 ms

181 ms

tnz-logo.gif

tnz-logo.gif

182 ms

driving-in-nz-2016218112932.jpg

driving-in-nz-2016218112932.jpg

1855 ms

2db8046a-6728-48a6-8164-606eecb5a3a3-20151207163251.jpg

2db8046a-6728-48a6-8164-606eecb5a3a3-20151207163251.jpg

96 ms

b4532f99-55a0-4996-938b-9325e766e2b7-20151207163429.jpg

b4532f99-55a0-4996-938b-9325e766e2b7-20151207163429.jpg

95 ms

f91f94f9-96b2-43c4-a062-4a5349f54d3d-20151207163748.jpg

f91f94f9-96b2-43c4-a062-4a5349f54d3d-20151207163748.jpg

71 ms

c84a4ad2-5eae-4f21-85f6-1489d838ed6a-2016309123931.jpg

c84a4ad2-5eae-4f21-85f6-1489d838ed6a-2016309123931.jpg

71 ms

11328bfe-0694-44b8-b3de-cd94c59e5304-2016211103604.jpg

11328bfe-0694-44b8-b3de-cd94c59e5304-2016211103604.jpg

95 ms

ui-s38f36729dd.png

ui-s38f36729dd.png

105 ms

ui-s9cd80b3efb.png

ui-s9cd80b3efb.png

106 ms

main-s418fc0ed96.png

main-s418fc0ed96.png

218 ms

nav-icon-panel.png

nav-icon-panel.png

104 ms

nav-icon-newspaper.png

nav-icon-newspaper.png

102 ms

nav-icon-map.png

nav-icon-map.png

220 ms

map-icon-white.png

map-icon-white.png

218 ms

nav-icon-discount.png

nav-icon-discount.png

216 ms

koru_pattern.png

koru_pattern.png

218 ms

newsletter_sample.png

newsletter_sample.png

220 ms

__utm.gif

__utm.gif

118 ms

NationalWebLF-Light.woff

NationalWebLF-Light.woff

245 ms

NationalWebLF-Regular.woff

NationalWebLF-Regular.woff

236 ms

Pakati-Regular-webfont.woff

Pakati-Regular-webfont.woff

147 ms

s-code-contents-e79bbb10d519c0090a601a240db698c8bddc253e.js

s-code-contents-e79bbb10d519c0090a601a240db698c8bddc253e.js

107 ms

336 ms

loading_background.png

loading_background.png

131 ms

loading.gif

loading.gif

129 ms

controls.png

controls.png

132 ms

ui-s36687ba676.png

ui-s36687ba676.png

246 ms

chosen-sprite.png

chosen-sprite.png

243 ms

4968.js

4968.js

118 ms

s34710591568145

s34710591568145

114 ms

inspectlet.js

inspectlet.js

9 ms

Accessibility Review

traveltrade.newzealand.com accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

traveltrade.newzealand.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

traveltrade.newzealand.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Traveltrade.newzealand.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Traveltrade.newzealand.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

traveltrade.newzealand.com

Open Graph description is not detected on the main page of Travel Trade New Zealand. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: