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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

kc.ogilvy.com.cn

Ogilvy China Knowledge Center 奥美中国知识中心

Page Load Speed

30.9 sec in total

First Response

3.4 sec

Resources Loaded

27.4 sec

Page Rendered

184 ms

kc.ogilvy.com.cn screenshot

About Website

Click here to check amazing Kc Ogilvy content for Hong Kong. Otherwise, check out these important facts you probably never knew about kc.ogilvy.com.cn

Ogilvy China Knowledge Center 奥美中国知识中心

Visit kc.ogilvy.com.cn

Key Findings

We analyzed Kc.ogilvy.com.cn page load time and found that the first response time was 3.4 sec and then it took 27.5 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

kc.ogilvy.com.cn performance score

0

Network Requests Diagram

kc.ogilvy.com.cn

3366 ms

index.php

4416 ms

index.php

2658 ms

logo.gif

1607 ms

zh.gif

354 ms

Our browser made a total of 13 requests to load all elements on the main page. We found that all of those requests were addressed to Kc.ogilvy.com.cn and no external sources were called. The less responsive or slowest element that took the longest time to load (20.1 sec) belongs to the original domain Kc.ogilvy.com.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 14.9 kB (63%)

Content Size

23.8 kB

After Optimization

8.9 kB

  • HTML
  • Images

In fact, the total size of Kc.ogilvy.com.cn main page is 23.8 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only 5% of websites need less resources to load. HTML takes 18.8 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 14.2 kB

  • Original 18.8 kB
  • After minification 17.0 kB
  • After compression 4.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.2 kB or 75% of the original size.

Image Optimization

-15%

Potential reduce by 741 B

  • Original 5.0 kB
  • After minification 4.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Kc Ogilvy needs image optimization as it can save up to 741 B or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

Requests Breakdown

Number of requests can be reduced by 5 (45%)

Requests Now

11

After Optimization

6

  • Images
  • JavaScript
  • CSS

The browser has sent 11 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kc Ogilvy. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

kc.ogilvy.com.cn

kc.ogilvy.com.cn

3366 ms

index.php

index.php

4416 ms

index.php

index.php

2658 ms

logo.gif

logo.gif

1607 ms

zh.gif

zh.gif

354 ms

en.gif

en.gif

366 ms

emailButton.png

emailButton.png

712 ms

printButton.png

printButton.png

3681 ms

pdf_button.png

pdf_button.png

9592 ms

cjg.png

cjg.png

20123 ms

t3_logo_light_sm.png

t3_logo_light_sm.png

2382 ms

icon-youtube.png

icon-youtube.png

1076 ms

bullet.gif

bullet.gif

1398 ms

SEO Factors

kc.ogilvy.com.cn SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kc.ogilvy.com.cn can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kc.ogilvy.com.cn main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kc.ogilvy.com.cn

Open Graph description is not detected on the main page of Kc Ogilvy. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: