5.9 sec in total
494 ms
5 sec
419 ms
Click here to check amazing Ogilvy content for Australia. Otherwise, check out these important facts you probably never knew about ogilvy.com.au
Ogilvy Australia has been producing iconic, culture-changing marketing campaigns in Australia for over 50 years. Today, Ogilvy is an award-winning integrated creative network that makes brands matter ...
Visit ogilvy.com.auWe analyzed Ogilvy.com.au page load time and found that the first response time was 494 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.
ogilvy.com.au performance score
name
value
score
weighting
Value4.6 s
14/100
10%
Value8.7 s
1/100
25%
Value10.1 s
9/100
10%
Value720 ms
41/100
30%
Value0.141
78/100
15%
Value8.6 s
37/100
10%
494 ms
727 ms
206 ms
410 ms
413 ms
Our browser made a total of 80 requests to load all elements on the main page. We found that 83% of them (66 requests) were addressed to the original Ogilvy.com.au, 5% (4 requests) were made to Google-analytics.com and 3% (2 requests) were made to Netdna.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Ogilvy.com.au.
Page size can be reduced by 1.9 MB (33%)
5.7 MB
3.8 MB
In fact, the total size of Ogilvy.com.au main page is 5.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.
Potential reduce by 46.0 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46.0 kB or 84% of the original size.
Potential reduce by 393.3 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ogilvy images are well optimized though.
Potential reduce by 919.2 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 919.2 kB or 75% of the original size.
Potential reduce by 533.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ogilvy.com.au needs all CSS files to be minified and compressed as it can save up to 533.3 kB or 83% of the original size.
Number of requests can be reduced by 39 (53%)
73
34
The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ogilvy. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.
ogilvy.com.au
494 ms
www.ogilvy.com.au
727 ms
css_lQaZfjVpwP_oGNqdtWCSpJT1EMqXdMiU84ekLLxQnc4.css
206 ms
css_CgXGQX2CzvC51SqGYssj9cuUfOKRR4_ox8W3GH7ZAM0.css
410 ms
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css_lKjJaSD_bne4ht2vIJqmrjvL0CCCo_dinqIfMOkGEcg.css
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css_fiB02ddi3B4GPipiNwrdDVX4AWZiEzW9EanBDJYNEcY.css
418 ms
bootstrap-combined.min.css
10 ms
css_59N06QwEGR7Qj35yoceBddC4JgpV9J_RFfQ1D00UyJM.css
619 ms
js_XBwg2eSH_DhMOEp0ERikpry_BAZXmqopv358lG7Ww6Y.js
613 ms
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bootstrap.min.js
6 ms
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js_3hp17AXBKtZ4KMGKpktICIWTWt5_i1sbcTho9GpUhfo.js
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gtm.js
48 ms
analytics.js
20 ms
collect
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ga-audiences
45 ms
__utm.gif
216 ms
logo-brand-large.png
209 ms
menu_bg.png
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menu-trigger.png
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menuclose.png
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image_placeholder.gif
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scroll_down.png
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collect
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ogilvy.com.au accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
ogilvy.com.au best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Missing source maps for large first-party JavaScript
ogilvy.com.au SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ogilvy.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ogilvy.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
ogilvy.com.au
Open Graph description is not detected on the main page of Ogilvy. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: