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optit.com screenshot

Report Summary

  • 77

    Performance

    Renders faster than
    85% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 80

    SEO

    Google-friendlier than
    42% of websites

optit.com

Text Message Marketing, Mobile Marketing, SMS Marketing, SMS Gateway API | Opt It

Page Load Speed

1.3 sec in total

First Response

95 ms

Resources Loaded

1 sec

Page Rendered

170 ms

optit.com screenshot

About Website

Welcome to optit.com homepage info - get ready to check Opt It best content for United States right away, or after learning these important things about optit.com

Opt It, Inc. is the premiere text message marketing application for brands and businesses. Thousands of customers use the Opt It Mobile platform to drive revenues, build brand awareness and execute ta...

Visit optit.com

Key Findings

We analyzed Optit.com page load time and found that the first response time was 95 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

optit.com performance score

77

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value4.1 s

48/100

25%

SI (Speed Index)

Value3.7 s

86/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.7 s

91/100

10%

Network Requests Diagram

optit.com

95 ms

www.optit.com

336 ms

mootools.js

128 ms

mootools-more.js

66 ms

mootools-squeezebox.js

97 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 92% of them (71 requests) were addressed to the original Optit.com, 3% (2 requests) were made to Googleadservices.com and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (336 ms) belongs to the original domain Optit.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 275.4 kB (35%)

Content Size

796.5 kB

After Optimization

521.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Optit.com main page is 796.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 429.0 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 14.9 kB

  • Original 20.8 kB
  • After minification 19.5 kB
  • After compression 5.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.9 kB or 72% of the original size.

Image Optimization

-1%

Potential reduce by 6.2 kB

  • Original 429.0 kB
  • After minification 422.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Opt It images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 206.1 kB

  • Original 287.7 kB
  • After minification 256.9 kB
  • After compression 81.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 206.1 kB or 72% of the original size.

CSS Optimization

-81%

Potential reduce by 48.2 kB

  • Original 59.1 kB
  • After minification 56.2 kB
  • After compression 10.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Optit.com needs all CSS files to be minified and compressed as it can save up to 48.2 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 40 (56%)

Requests Now

72

After Optimization

32

  • Images
  • JavaScript
  • CSS

The browser has sent 72 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Opt It. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

optit.com

optit.com

95 ms

www.optit.com

www.optit.com

336 ms

mootools.js

mootools.js

128 ms

mootools-more.js

mootools-more.js

66 ms

mootools-squeezebox.js

mootools-squeezebox.js

97 ms

functions.js

functions.js

148 ms

design.js

design.js

67 ms

master.css

master.css

152 ms

logos.js

logos.js

98 ms

conversion.js

conversion.js

73 ms

ga.js

ga.js

36 ms

85 ms

bg-home3.jpg

bg-home3.jpg

63 ms

logo.png

logo.png

61 ms

mainnav.png

mainnav.png

60 ms

secondarynav.png

secondarynav.png

61 ms

home-local2.jpg

home-local2.jpg

60 ms

home-nativemsg.jpg

home-nativemsg.jpg

155 ms

m.mobileintro.png

m.mobileintro.png

95 ms

bullet.gif

bullet.gif

96 ms

freetrial-signup.png

freetrial-signup.png

96 ms

mmsphone1.png

mmsphone1.png

127 ms

coldiv.gif

coldiv.gif

97 ms

industrysolutions2.gif

industrysolutions2.gif

128 ms

largearrow.gif

largearrow.gif

128 ms

arrow-small.png

arrow-small.png

128 ms

testimonial-thumbs.png

testimonial-thumbs.png

130 ms

monstersandmoney4-play-134.gif

monstersandmoney4-play-134.gif

160 ms

cogs.gif

cogs.gif

160 ms

socialicons.png

socialicons.png

162 ms

client-budweiser-sml.png

client-budweiser-sml.png

161 ms

client-arbys-sml.png

client-arbys-sml.png

163 ms

client-panera-sml.png

client-panera-sml.png

187 ms

client-suntimes-sml.png

client-suntimes-sml.png

192 ms

client-aaa-sml.png

client-aaa-sml.png

193 ms

client-army-sml.png

client-army-sml.png

193 ms

hdiv.png

hdiv.png

194 ms

ddbg.png

ddbg.png

197 ms

loginbg.png

loginbg.png

219 ms

client-alsbeef-sml.png

client-alsbeef-sml.png

224 ms

client-timeout-sml.png

client-timeout-sml.png

224 ms

client-f1-sml.png

client-f1-sml.png

225 ms

client-csdodge-sml.png

client-csdodge-sml.png

225 ms

client-chicagochamber-sml.png

client-chicagochamber-sml.png

230 ms

client-basschamps-sml.png

client-basschamps-sml.png

250 ms

client-aflac-sml.png

client-aflac-sml.png

256 ms

client-murphys-sml.png

client-murphys-sml.png

256 ms

client-holloman-sml.png

client-holloman-sml.png

257 ms

__utm.gif

__utm.gif

14 ms

DINWeb-Medium.woff

DINWeb-Medium.woff

235 ms

DINWeb-Black.woff

DINWeb-Black.woff

208 ms

client-pabst-sml.png

client-pabst-sml.png

227 ms

client-northernlights-sml.png

client-northernlights-sml.png

232 ms

client-hawkford-sml.png

client-hawkford-sml.png

233 ms

37 ms

client-arena-sml.png

client-arena-sml.png

198 ms

client-hubba-sml.png

client-hubba-sml.png

208 ms

client-hophaus-sml.png

client-hophaus-sml.png

222 ms

client-coors-sml.png

client-coors-sml.png

229 ms

30 ms

client-eabc-sml.png

client-eabc-sml.png

200 ms

client-rockitbar-sml.png

client-rockitbar-sml.png

199 ms

client-blarney-sml.png

client-blarney-sml.png

200 ms

client-rockitranch-sml.png

client-rockitranch-sml.png

207 ms

client-chii-sml.png

client-chii-sml.png

220 ms

client-moes-sml.png

client-moes-sml.png

206 ms

client-canary-sml.png

client-canary-sml.png

199 ms

client-aw-sml.png

client-aw-sml.png

199 ms

client-buckets-sml.png

client-buckets-sml.png

199 ms

client-fado-sml.png

client-fado-sml.png

207 ms

client-egpd-sml.png

client-egpd-sml.png

219 ms

client-brownlantern-sml.png

client-brownlantern-sml.png

204 ms

client-loct-sml.png

client-loct-sml.png

199 ms

client-lavish-sml.png

client-lavish-sml.png

198 ms

client-celebration-sml.png

client-celebration-sml.png

200 ms

client-oicfb-sml.png

client-oicfb-sml.png

208 ms

client-corona-sml.png

client-corona-sml.png

216 ms

Accessibility Review

optit.com accessibility score

93

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

optit.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

optit.com SEO score

80

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Optit.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Optit.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

optit.com

Open Graph description is not detected on the main page of Opt It. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: