Tools & Wizards About Us
shop.ordnancesurvey.co.uk screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

shop.ordnancesurvey.co.uk

Official Ordnance Survey Shop | GB Maps & Outdoor Gear

Page Load Speed

19.1 sec in total

First Response

155 ms

Resources Loaded

7.3 sec

Page Rendered

11.6 sec

shop.ordnancesurvey.co.uk screenshot

About Website

Click here to check amazing Shop Ordnance Survey content for United Kingdom. Otherwise, check out these important facts you probably never knew about shop.ordnancesurvey.co.uk

Buy the most detailed & up to date maps of Great Britain as well as outdoor gear & accessories. One stop for hiking, walking, camping. Free postage

Visit shop.ordnancesurvey.co.uk

Key Findings

We analyzed Shop.ordnancesurvey.co.uk page load time and found that the first response time was 155 ms and then it took 19 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

shop.ordnancesurvey.co.uk performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value18.9 s

0/100

25%

SI (Speed Index)

Value17.8 s

0/100

10%

TBT (Total Blocking Time)

Value34,520 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value53.1 s

0/100

10%

Network Requests Diagram

shop.ordnancesurvey.co.uk

155 ms

shop.ordnancesurvey.co.uk

573 ms

theme-5ee83cd0-8b0c-013d-6dad-1afa30bfa8aa.css

905 ms

slick.css

1128 ms

slick-theme.css

1126 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 20% of them (18 requests) were addressed to the original Shop.ordnancesurvey.co.uk, 39% (34 requests) were made to Cdn11.bigcommerce.com and 9% (8 requests) were made to Store-qc7qegnorm.mybigcommerce.com. The less responsive or slowest element that took the longest time to load (2.2 sec) relates to the external source R1.dotdigital-pages.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (42%)

Content Size

2.5 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.ordnancesurvey.co.uk main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 315.2 kB

  • Original 368.4 kB
  • After minification 334.1 kB
  • After compression 53.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 315.2 kB or 86% of the original size.

Image Optimization

-45%

Potential reduce by 752.0 kB

  • Original 1.7 MB
  • After minification 935.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shop Ordnance Survey needs image optimization as it can save up to 752.0 kB or 45% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 1.8 kB

  • Original 486.9 kB
  • After minification 486.9 kB
  • After compression 485.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 3.4 kB
  • After minification 3.4 kB
  • After compression 3.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.ordnancesurvey.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 31 (38%)

Requests Now

81

After Optimization

50

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Ordnance Survey. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shop.ordnancesurvey.co.uk

shop.ordnancesurvey.co.uk

155 ms

shop.ordnancesurvey.co.uk

shop.ordnancesurvey.co.uk

573 ms

theme-5ee83cd0-8b0c-013d-6dad-1afa30bfa8aa.css

theme-5ee83cd0-8b0c-013d-6dad-1afa30bfa8aa.css

905 ms

slick.css

slick.css

1128 ms

slick-theme.css

slick-theme.css

1126 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

1042 ms

loader.js

loader.js

1577 ms

qc7qegnorm.js

qc7qegnorm.js

1573 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

1170 ms

tnnfg1dp.js

tnnfg1dp.js

1589 ms

333f3bab7eed4d69ad8f739e0f3b09d6.js

333f3bab7eed4d69ad8f739e0f3b09d6.js

1169 ms

popoverv2.js

popoverv2.js

1551 ms

theme-bundle.app.js

theme-bundle.app.js

1703 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

996 ms

visitor_stencil.js

visitor_stencil.js

992 ms

embed.js

embed.js

1530 ms

index.js

index.js

1524 ms

index.js

index.js

1537 ms

2495.js

2495.js

1516 ms

slick.min.js

slick.min.js

1049 ms

fbevents.js

fbevents.js

925 ms

gtm.js

gtm.js

1414 ms

_dmptv4.js

_dmptv4.js

923 ms

clearance.png

clearance.png

615 ms

visa-logo.png

visa-logo.png

1064 ms

maps.png

maps.png

1053 ms

cm-unwrap-menu-item.jpg

cm-unwrap-menu-item.jpg

964 ms

osm-menu-item.jpg

osm-menu-item.jpg

952 ms

outdoor-gear.png

outdoor-gear.png

1035 ms

books.png

books.png

1028 ms

christmas.png

christmas.png

1045 ms

wrap-pap-nav.jpg

wrap-pap-nav.jpg

1320 ms

gift-finder_adores.jpg

gift-finder_adores.jpg

1289 ms

map-pin.png

map-pin.png

1286 ms

tear4.png

tear4.png

1282 ms

BF-shop-740x548-transparent.png

BF-shop-740x548-transparent.png

1423 ms

BF-shop-products-740x548.png

BF-shop-products-740x548.png

1339 ms

visa-debit-logo.png

visa-debit-logo.png

1025 ms

mastercard-logo.png

mastercard-logo.png

1011 ms

american-express-logo.png

american-express-logo.png

1014 ms

paypal-logo.png

paypal-logo.png

1020 ms

apple-pay-logo.png

apple-pay-logo.png

1018 ms

ordnance-survey.svg

ordnance-survey.svg

503 ms

login-icon.svg

login-icon.svg

499 ms

basket-icon.svg

basket-icon.svg

543 ms

product-4317-8713-70__47091.1707349524.jpg

product-4317-8713-70__47091.1707349524.jpg

539 ms

product-4317-8714-70__09855.1707349527.jpg

product-4317-8714-70__09855.1707349527.jpg

537 ms

product-5558-14502-70__16878.1715352053.jpg

product-5558-14502-70__16878.1715352053.jpg

598 ms

product-5558-14888-70__28506.1715352052.jpg

product-5558-14888-70__28506.1715352052.jpg

595 ms

product-5688-15589-70__75632.1707364295.jpg

product-5688-15589-70__75632.1707364295.jpg

635 ms

product-5688-15591-70__74549.1707364299.jpg

product-5688-15591-70__74549.1707364299.jpg

632 ms

product-4092-7563-70__74537.1707347172.jpg

product-4092-7563-70__74537.1707347172.jpg

630 ms

product-4092-7562-70__77975.1707347169.jpg

product-4092-7562-70__77975.1707347169.jpg

985 ms

product-4994-11393-70__82625.1707356750.jpg

product-4994-11393-70__82625.1707356750.jpg

995 ms

product-4994-11395-70__34102.1707356756.jpg

product-4994-11395-70__34102.1707356756.jpg

980 ms

product-4719-10413-70__78457.1707353798.jpg

product-4719-10413-70__78457.1707353798.jpg

1114 ms

product-4719-10414-70__61499.1707353801.jpg

product-4719-10414-70__61499.1707353801.jpg

1124 ms

product-4601-9740-70__77433.1707352338.jpg

product-4601-9740-70__77433.1707352338.jpg

1119 ms

product-4601-9739-70__43094.1707352335.jpg

product-4601-9739-70__43094.1707352335.jpg

1237 ms

1210001957831__05496.1709122710.jpg

1210001957831__05496.1709122710.jpg

1237 ms

1210001957831_1__44563.1709135493.jpg

1210001957831_1__44563.1709135493.jpg

1236 ms

facebook.svg

facebook.svg

1341 ms

twitter.svg

twitter.svg

1297 ms

instagram.svg

instagram.svg

1313 ms

youtube.svg

youtube.svg

1337 ms

linkedin.svg

linkedin.svg

1337 ms

ordnance-survey.svg

ordnance-survey.svg

1341 ms

responsive-desktop.css

responsive-desktop.css

765 ms

3bf72131024a7656938b.woff

3bf72131024a7656938b.woff

1067 ms

f21c0b2ae4ea4710a217.woff

f21c0b2ae4ea4710a217.woff

1042 ms

a44dde265b9ed5a147f2.woff

a44dde265b9ed5a147f2.woff

1328 ms

a0c5380d0735d7cc0a1a.woff

a0c5380d0735d7cc0a1a.woff

1070 ms

big-commerce-ga4.min.js

big-commerce-ga4.min.js

465 ms

cookie-control.min.js

cookie-control.min.js

569 ms

1214 ms

nobot

nobot

455 ms

megamenu-bg.jpg

megamenu-bg.jpg

629 ms

megamenu-bg.jpg

megamenu-bg.jpg

893 ms

meganav.js

meganav.js

157 ms

responsive-mobile.css

responsive-mobile.css

385 ms

2I1H-6EM

2I1H-6EM

2221 ms

bf-banner_bg-1380x548.jpg

bf-banner_bg-1380x548.jpg

1225 ms

footer-background--day.jpg

footer-background--day.jpg

479 ms

tnnfg1dp_1732009039463_es5.js

tnnfg1dp_1732009039463_es5.js

750 ms

main.js

main.js

270 ms

carts

carts

230 ms

index.php

index.php

156 ms

museosans-300-webfont.svg

museosans-300-webfont.svg

31 ms

Accessibility Review

shop.ordnancesurvey.co.uk accessibility score

76

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not have valid values

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

shop.ordnancesurvey.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

shop.ordnancesurvey.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.ordnancesurvey.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.ordnancesurvey.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.ordnancesurvey.co.uk

Open Graph description is not detected on the main page of Shop Ordnance Survey. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: