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pareto.io screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    38% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 0

    Best Practices

  • 100

    SEO

    Google-friendlier than
    95% of websites

pareto.io

Pareto is a Powerful AI Platform for Online Advertising

Page Load Speed

8.9 sec in total

First Response

175 ms

Resources Loaded

7.1 sec

Page Rendered

1.7 sec

pareto.io screenshot

About Website

Welcome to pareto.io homepage info - get ready to check Pareto best content for Brazil right away, or after learning these important things about pareto.io

Pareto.io is an innovative platform that revolutionizes the online advertising market by introducing the 1st AI marketing manager in the world, Tess.

Visit pareto.io

Key Findings

We analyzed Pareto.io page load time and found that the first response time was 175 ms and then it took 8.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

pareto.io performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

5/100

10%

LCP (Largest Contentful Paint)

Value10.7 s

0/100

25%

SI (Speed Index)

Value6.0 s

47/100

10%

TBT (Total Blocking Time)

Value6,530 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.071

96/100

15%

TTI (Time to Interactive)

Value26.0 s

0/100

10%

Network Requests Diagram

pareto.io

175 ms

pareto.io

376 ms

stub-v2.js

506 ms

safe-tcf-v2.js

677 ms

stub.js

526 ms

Our browser made a total of 128 requests to load all elements on the main page. We found that 55% of them (71 requests) were addressed to the original Pareto.io, 16% (20 requests) were made to Static.videoask.com and 9% (11 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Js.hs-banner.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 345.1 kB (26%)

Content Size

1.3 MB

After Optimization

987.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pareto.io main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 575.5 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 326.0 kB

  • Original 388.2 kB
  • After minification 384.6 kB
  • After compression 62.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 326.0 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 41 B

  • Original 575.5 kB
  • After minification 575.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pareto images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 15.5 kB

  • Original 222.1 kB
  • After minification 222.1 kB
  • After compression 206.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 3.5 kB

  • Original 146.6 kB
  • After minification 146.6 kB
  • After compression 143.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pareto.io has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 87 (81%)

Requests Now

108

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 108 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pareto. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 55 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

pareto.io

pareto.io

175 ms

pareto.io

pareto.io

376 ms

stub-v2.js

stub-v2.js

506 ms

safe-tcf-v2.js

safe-tcf-v2.js

677 ms

stub.js

stub.js

526 ms

iubenda_cs.js

iubenda_cs.js

549 ms

dashicons.min.css

dashicons.min.css

75 ms

extra.min.css

extra.min.css

45 ms

style.min.css

style.min.css

45 ms

style.min.css

style.min.css

73 ms

style.min.css

style.min.css

78 ms

font-awesome-legacy.min.css

font-awesome-legacy.min.css

80 ms

grid-system.css

grid-system.css

81 ms

style.css

style.css

80 ms

62b8b81600b01372c9793db51d7e5b79.css

62b8b81600b01372c9793db51d7e5b79.css

80 ms

element-tabbed-section.css

element-tabbed-section.css

259 ms

0df7728bedb4cd802c7d5e83a937c261.css

0df7728bedb4cd802c7d5e83a937c261.css

103 ms

css

css

103 ms

responsive.css

responsive.css

101 ms

flickity.css

flickity.css

283 ms

select2.css

select2.css

102 ms

skin-material.css

skin-material.css

100 ms

js_composer.min.css

js_composer.min.css

78 ms

css

css

64 ms

DOMPurify.min.js

DOMPurify.min.js

59 ms

jquery.min.js

jquery.min.js

61 ms

jquery-migrate.min.js

jquery-migrate.min.js

57 ms

svgs-inline-min.js

svgs-inline-min.js

70 ms

animate.min.css

animate.min.css

68 ms

css

css

58 ms

magnific.css

magnific.css

60 ms

b6aff05e65e3a2f36b06adff84f1a725.css

b6aff05e65e3a2f36b06adff84f1a725.css

66 ms

e0efdba3ca2a8074b3c3d9123802e195.js

e0efdba3ca2a8074b3c3d9123802e195.js

69 ms

jquery.easing.min.js

jquery.easing.min.js

67 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

69 ms

priority.js

priority.js

74 ms

transit.min.js

transit.min.js

76 ms

waypoints.js

waypoints.js

84 ms

imagesLoaded.min.js

imagesLoaded.min.js

83 ms

hoverintent.min.js

hoverintent.min.js

93 ms

d5197e47322aad7240deef10368bc05e.js

d5197e47322aad7240deef10368bc05e.js

94 ms

anime.min.js

anime.min.js

96 ms

superfish.js

superfish.js

93 ms

init.js

init.js

96 ms

touchswipe.min.js

touchswipe.min.js

95 ms

select2.min.js

select2.min.js

103 ms

smush-lazy-load.min.js

smush-lazy-load.min.js

97 ms

js_composer_front.min.js

js_composer_front.min.js

104 ms

flickity.min.js

flickity.min.js

105 ms

gtm.js

gtm.js

344 ms

diffuser.js

diffuser.js

345 ms

pareto-logo-1.png

pareto-logo-1.png

248 ms

Logo-Pareto-black-1.png

Logo-Pareto-black-1.png

246 ms

channel.png

channel.png

405 ms

NeilPatel-1.png

NeilPatel-1.png

245 ms

Saintgobain.png

Saintgobain.png

245 ms

Groupon-1.svg

Groupon-1.svg

246 ms

CA-1.png

CA-1.png

252 ms

Universal.png

Universal.png

252 ms

Stone.png

Stone.png

252 ms

multiplan.png

multiplan.png

251 ms

Loft.png

Loft.png

250 ms

Kinoplex.png

Kinoplex.png

302 ms

Itau-2.png

Itau-2.png

301 ms

Greenpeace-1.png

Greenpeace-1.png

302 ms

Goobec.png

Goobec.png

300 ms

Estacio.png

Estacio.png

301 ms

shape-12.5s-100px.svg

shape-12.5s-100px.svg

307 ms

shape-12.5s-100px-1.svg

shape-12.5s-100px-1.svg

321 ms

shape-6.3s-100px-1.svg

shape-6.3s-100px-1.svg

317 ms

before-after-1.png

before-after-1.png

645 ms

Group-40455-1.png

Group-40455-1.png

321 ms

budget_il-1.png

budget_il-1.png

515 ms

without-pareto.png

without-pareto.png

645 ms

clustering-1.png

clustering-1.png

642 ms

Calculated-Metrics-2.png

Calculated-Metrics-2.png

397 ms

Hotspot-2.png

Hotspot-2.png

643 ms

core-en.js

core-en.js

512 ms

bg-pareto-1.png

bg-pareto-1.png

919 ms

o-0IIpQlx3QUlC5A4PNr5TRF.ttf

o-0IIpQlx3QUlC5A4PNr5TRF.ttf

387 ms

o-0NIpQlx3QUlC5A4PNjXhFVZNyE.ttf

o-0NIpQlx3QUlC5A4PNjXhFVZNyE.ttf

390 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVc.ttf

391 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVc.ttf

388 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVc.ttf

389 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVc.ttf

393 ms

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

382 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

444 ms

wARDj0u

wARDj0u

54 ms

icomoon.woff

icomoon.woff

735 ms

prism.app-us1.com

prism.app-us1.com

468 ms

tcf-v2-0.19.0.js

tcf-v2-0.19.0.js

212 ms

17357157.js

17357157.js

427 ms

ieVi2ZhZI2eCN5jzbjEETS9weq8-32meGCQYag.ttf

ieVi2ZhZI2eCN5jzbjEETS9weq8-32meGCQYag.ttf

381 ms

ieVl2ZhZI2eCN5jzbjEETS9weq8-19K7CA.ttf

ieVl2ZhZI2eCN5jzbjEETS9weq8-19K7CA.ttf

383 ms

ieVi2ZhZI2eCN5jzbjEETS9weq8-33mZGCQYag.ttf

ieVi2ZhZI2eCN5jzbjEETS9weq8-33mZGCQYag.ttf

381 ms

vendorlist.165.json

vendorlist.165.json

275 ms

gac-vendors.json

gac-vendors.json

236 ms

21510014.js

21510014.js

1517 ms

21510014.js

21510014.js

1869 ms

collectedforms.js

collectedforms.js

1762 ms

fmtwv2p6d

fmtwv2p6d

1756 ms

steadysets.ttf

steadysets.ttf

194 ms

font.css

font.css

683 ms

polyfills-5cd94c89d3acac5f.js

polyfills-5cd94c89d3acac5f.js

1000 ms

webpack-3767b18b1a299331.js

webpack-3767b18b1a299331.js

991 ms

framework-78f1b1eb74345829.js

framework-78f1b1eb74345829.js

990 ms

main-143d5d3cc8b7f79e.js

main-143d5d3cc8b7f79e.js

1137 ms

_app-9edb5d1f598c1a9b.js

_app-9edb5d1f598c1a9b.js

1487 ms

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7141-8dffcc0a49b77d20.js

966 ms

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1108 ms

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965 ms

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1342 ms

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1341 ms

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1342 ms

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1375 ms

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1377 ms

form-7d346689d6a0b041.js

form-7d346689d6a0b041.js

1446 ms

_buildManifest.js

_buildManifest.js

1446 ms

_ssgManifest.js

_ssgManifest.js

1448 ms

_middlewareManifest.js

_middlewareManifest.js

1447 ms

ApercuPro-Medium.woff

ApercuPro-Medium.woff

311 ms

ApercuPro-Regular.woff

ApercuPro-Regular.woff

314 ms

ApercuPro-Light.woff

ApercuPro-Light.woff

311 ms

ApercuPro-Bold.woff

ApercuPro-Bold.woff

311 ms

iubenda.js

iubenda.js

98 ms

Accessibility Review

pareto.io accessibility score

71

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

SEO Factors

pareto.io SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pareto.io can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pareto.io main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pareto.io

Open Graph data is detected on the main page of Pareto. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: