Access pc.agency. Brand building and sales for luxury travel brands

Report Summary

About Website

Click here to check amazing PC content. Otherwise, check out these important facts you probably never knew about pc.agency

Leading luxury travel PR company in London, The PC Agency provides expertise in brand development, trade representation and crisis comms.

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name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value14.5 s

0/100

25%

SI (Speed Index)

Value15.3 s

1/100

10%

TBT (Total Blocking Time)

Value2,420 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value18.5 s

3/100

10%

www.pc.agency

155 ms

I8Nvr-wK1mB75i9cW-H0LMKQgTIpZhZK4QjpHR_l-tXfec6JXnX1IyvhF2jtFRZLFR9oFAIoF2IhFQ63Z2bDFcb3wR4cjRJUe6MK2YgkdayTdAIldcNhjPG4fHvgIMMjgfMfH6qJK3IbMg6YJMJ7fbK3MsMMeMt6MKG4fJ3gIMMjIPMfqMYQt7Eug6.js

76 ms

legacy.js

71 ms

modern.js

325 ms

extract-css-runtime-8ea1699abb76fae3a62f-min.en-US.js

74 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Pc.agency, 71% (56 requests) were made to Images.squarespace-cdn.com and 13% (10 requests) were made to Assets.squarespace.com. The less responsive or slowest element that took the longest time to load (345 ms) relates to the external source Assets.squarespace.com.

Content Size

6.3 MB

After Optimization

5.3 MB

In fact, the total size of Pc.agency main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.6 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 521.6 kB

Original 586.5 kB
After minification 526.5 kB
After compression 64.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 521.6 kB or 89% of the original size.

Image Optimization

-8%

Potential reduce by 357.1 kB

Original 4.6 MB
After minification 4.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. PC images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 74.6 kB

Original 1.1 MB
After minification 1.1 MB
After compression 1.0 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 3.1 kB

Original 24.8 kB
After minification 24.8 kB
After compression 21.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pc.agency needs all CSS files to be minified and compressed as it can save up to 3.1 kB or 13% of the original size.

Requests Now

After Optimization

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of PC. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

These are opportunities to improve keyboard navigation in your application.

High

Heading elements are not in a sequentially-descending order

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Page has valid source maps

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pc.agency can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pc.agency main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pc.agency

Open Graph data is detected on the main page of PC. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

Brand building and sales for luxury travel brands | The PC Agency

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)