Tools & Wizards About Us
pensnewzealand.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 89

    SEO

    Google-friendlier than
    67% of websites

pensnewzealand.com

National Pen: Promotional Products & Branded Merchandise

Page Load Speed

3 sec in total

First Response

300 ms

Resources Loaded

2.2 sec

Page Rendered

474 ms

pensnewzealand.com screenshot

About Website

Click here to check amazing Pen Snewzealand content. Otherwise, check out these important facts you probably never knew about pensnewzealand.com

The best promotional products and branded merchandise by National Pen. Over 1000 items to create lasting connections. Just add your logo for trendy corporate gifts.

Visit pensnewzealand.com

Key Findings

We analyzed Pensnewzealand.com page load time and found that the first response time was 300 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

pensnewzealand.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.8 s

1/100

10%

LCP (Largest Contentful Paint)

Value11.2 s

0/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value23,380 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value34.4 s

0/100

10%

Network Requests Diagram

300 ms

f58cb24fd56f0ce08b5c8dd321a4a5db.js

71 ms

global.css

84 ms

header.css

69 ms

hpage.css

90 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Pensnewzealand.com, 16% (10 requests) were made to Pens.com and 5% (3 requests) were made to Cookie-cdn.cookiepro.com. The less responsive or slowest element that took the longest time to load (677 ms) relates to the external source Geolocation.onetrust.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 165.2 kB (26%)

Content Size

643.0 kB

After Optimization

477.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pensnewzealand.com main page is 643.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 325.7 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 162.5 kB

  • Original 192.0 kB
  • After minification 144.9 kB
  • After compression 29.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 47.1 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 162.5 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 325.7 kB
  • After minification 325.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pen Snewzealand images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 2.6 kB

  • Original 81.2 kB
  • After minification 81.1 kB
  • After compression 78.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 151 B

  • Original 44.2 kB
  • After minification 44.2 kB
  • After compression 44.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pensnewzealand.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 35 (60%)

Requests Now

58

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pen Snewzealand. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

300 ms

f58cb24fd56f0ce08b5c8dd321a4a5db.js

f58cb24fd56f0ce08b5c8dd321a4a5db.js

71 ms

global.css

global.css

84 ms

header.css

header.css

69 ms

hpage.css

hpage.css

90 ms

web-vitals.js

web-vitals.js

78 ms

polyfill.min.js

polyfill.min.js

66 ms

static-external-bundle.js

static-external-bundle.js

78 ms

static-internal-bundle.js

static-internal-bundle.js

79 ms

algolia-utils-bundle.js

algolia-utils-bundle.js

80 ms

footer.js

footer.js

210 ms

static-bundle.js

static-bundle.js

84 ms

gtm.js

gtm.js

291 ms

J4ZSM-V4CW3-ZNDVN-R3M62-EWBAZ

J4ZSM-V4CW3-ZNDVN-R3M62-EWBAZ

192 ms

en-GB_en-IE_en-AU_en-NZ_Make-it-Own-1-P_HP-Banner_Desktop.jpg

en-GB_en-IE_en-AU_en-NZ_Make-it-Own-1-P_HP-Banner_Desktop.jpg

167 ms

hotjar-1339416.js

hotjar-1339416.js

471 ms

phone-icon.svg

phone-icon.svg

94 ms

cart-icon.svg

cart-icon.svg

100 ms

user-icon.svg

user-icon.svg

94 ms

country-icon.svg

country-icon.svg

100 ms

np-logo-rgb.svg

np-logo-rgb.svg

97 ms

promo-coupon.svg

promo-coupon.svg

97 ms

loader.svg

loader.svg

101 ms

21bce115-1d46-4eb5-be66-299160e0df08.js

21bce115-1d46-4eb5-be66-299160e0df08.js

176 ms

438 ms

tags-stack.svg

tags-stack.svg

96 ms

time-clock.svg

time-clock.svg

98 ms

handshake.svg

handshake.svg

81 ms

footer-phone.svg

footer-phone.svg

84 ms

footer-email.svg

footer-email.svg

83 ms

footer-youtube-icon.svg

footer-youtube-icon.svg

78 ms

ROW-C1.png

ROW-C1.png

387 ms

DE-FR-IT_Desktop-C2.jpg

DE-FR-IT_Desktop-C2.jpg

379 ms

ROW_NPbrandProducts_Desktop-C4.jpg

ROW_NPbrandProducts_Desktop-C4.jpg

380 ms

ROW-C4.png

ROW-C4.png

380 ms

FR-IT_Desktop-C1.jpg

FR-IT_Desktop-C1.jpg

379 ms

ROW-C6.jpg

ROW-C6.jpg

379 ms

ROW-C7.jpg

ROW-C7.jpg

434 ms

DE-FR-IT_Desktop-C1.jpg

DE-FR-IT_Desktop-C1.jpg

434 ms

icomoon.woff

icomoon.woff

394 ms

dropdown.js

dropdown.js

36 ms

config.json

config.json

407 ms

52758709-7637-418b-9531-9900a5d7929d.js

52758709-7637-418b-9531-9900a5d7929d.js

289 ms

analytics.js

analytics.js

313 ms

bat.js

bat.js

217 ms

main.min.js

main.min.js

248 ms

conversen-SDK.js

conversen-SDK.js

387 ms

modules.61e17720cf639c3e96a7.js

modules.61e17720cf639c3e96a7.js

355 ms

optanon.css

optanon.css

85 ms

EU

EU

677 ms

667 ms

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

347 ms

collect

collect

67 ms

collect

collect

414 ms

5808645.js

5808645.js

372 ms

100388

100388

263 ms

ga-audiences

ga-audiences

81 ms

5808645

5808645

78 ms

clarity.js

clarity.js

11 ms

nr-spa-1123.min.js

nr-spa-1123.min.js

52 ms

fb8efa674c

fb8efa674c

190 ms

c.gif

c.gif

36 ms

Accessibility Review

pensnewzealand.com accessibility score

74

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

pensnewzealand.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

pensnewzealand.com SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pensnewzealand.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Pensnewzealand.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

pensnewzealand.com

Open Graph description is not detected on the main page of Pen Snewzealand. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: