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plakanda.ch: Clear Channel Switzerland - Out of Home advertising

As a leading company for Out-of-Home Media, Clear Channel produces tailored communication solutions for posters and digital advertising on the street, at the POS, at filling station, on mega-posters a...

Page load speed analysis

  • 51/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    349 ms

  • Resources loaded

    3.4 sec

  • Page rendered

    201 ms

  • Total page load time

    4 sec

Click here to check amazing Plakanda content. Otherwise, check out these important facts you probably never knew about plakanda.ch

We analyzed Plakanda.ch page load time and found that the first response time was 349 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 62.8 kB
    Images 1.6 MB
    Javascripts 1.1 MB
    CSS 60.5 kB

    In fact, the total size of Plakanda.ch main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

    • Original 62.8 kB
    • After minification 59.5 kB
    • After compression 12.9 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 49.9 kB or 79% of the original size.

    • Original 1.6 MB
    • After optimization 1.6 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Plakanda images are well optimized though.

    • Original 1.1 MB
    • After minification 787.0 kB
    • After compression 265.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 822.7 kB or 76% of the original size.

    • Original 60.5 kB
    • After minification 49.5 kB
    • After compression 10.4 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Plakanda.ch needs all CSS files to be minified and compressed as it can save up to 50.1 kB or 83% of the original size.

Network requests diagram

  • plakanda.ch
  • www.clearchannel.ch
  • 9b9ad77768ed.css
  • clearchannel.css
  • mobile.css
  • jquery.fancybox.css
  • jquery.min.js
  • addthis_widget.js
  • jquery.fancybox.pack.js
  • require.js
  • nivo-slider.css
  • jquery.nivo.slider.pack.js
  • slideshow.js
  • ler1bon.js
  • config.js
  • clearchannel.png
  • share_btn_twitter.jpg
  • share_btn_linkedin.jpg
  • share_btn_xing.jpg
  • share_btn_youtube.jpg
  • share_btn_rss.jpg
  • share_btn_newsletter.png
  • input-bg.png
  • search.png
  • loading.gif
  • 161221_website_Header_TTUF_2016_e.jpg
  • 170406_website_header_digital_luzern_2017_e.jpg
  • BAN_BTL_OBT_940x250_e.jpg
  • Imagekampagne%202015.jpg
  • Freihei-330%20x%20180.jpg
  • SpezielleAngebote_300x180_e.jpg
  • Strassenstellen_Zuerich_480x250.jpg
  • VBZ_Angebot_480x250.jpg
  • Digital_Zuerich_Bahnhofquai_480x285.jpg
  • Milchbuck_Schaffhauserstr_137_480x250.jpg
  • OOH_and_Mobile_300x180.png
  • home_teaser_POS_300x180.jpg
  • home_teaser_tankstelle.jpg
  • Bahnhofstrasse%2053_300x180.jpg
  • Basel_BVB_300x180.jpg
  • home_teaser_airport.jpg
  • clearchannel_claim.png
  • analytics.js
  • _ate.track.config_resp
  • 300lo.json
  • empty.png
  • feature_arrow_left.gif
  • feature_arrow_right.gif
  • d
  • d
  • d
  • d
  • d
  • d
  • d
  • sh.48536d49e4da3bdba54606b4.html
  • require.config.js
  • main.js
  • collect
  • collect
  • p.gif
  • ga-audiences
  • clearchannel_print.css
  • noconflict.js
  • website.js
  • router.js
  • widthzonemanager.js
  • frontend.js
  • loadingoverlay.js
  • vendor.js
  • sidebar.js
  • jquery.js
  • moduleloader.js
  • page.js
  • underscore.js
  • spin.js
  • jquery.waitforimages.js
  • jquery.fancybox.js
  • backbone.js

Our browser made a total of 79 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Plakanda.ch, 76% (60 requests) were made to Clearchannel.ch and 10% (8 requests) were made to Use.typekit.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Clearchannel.ch.

Additional info on plakanda.ch

Requests

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Plakanda. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

29

Javascripts

31

Images

6

CSS

1

AJAX

67

All

Possible request optimization

1

Javascripts

22

Images

1

CSS

1

AJAX

42

Optimized

25

All

Normal result

Redirects

As for redirects, our browser was forwarded to https://www.clearchannel.ch/ before it reached this domain.

IP address

Plakanda.ch uses IP address which is currently shared with 1 other domain. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

plakanda.ch

clearchannel.ch

192.162.28.109

DNS records

Type Host Target/ip TTL Other
A

plakanda.ch

192.162.28.109 599
NS

plakanda.ch

dns2.webstyle.ch 599
NS

plakanda.ch

dns1.webstyle.ch 599
SOA

plakanda.ch

599 Mname: dns1.webstyle.ch
Rname: root.webstyle.ch
Serial: 2014072100
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum-ttl: 600
MX

plakanda.ch

external.clearchannel.com 599 Pri: 10

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Plakanda.ch can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Plakanda.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Plakanda.ch has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of Plakanda.ch is located in Switzerland, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Plakanda. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

plakanda.ch

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