Tools & Wizards About Us
polarroutes.co.uk screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

polarroutes.co.uk

The Polar Expedition Cruise Specialist | Polar Routes

Page Load Speed

4 sec in total

First Response

253 ms

Resources Loaded

3.1 sec

Page Rendered

719 ms

polarroutes.co.uk screenshot

About Website

Welcome to polarroutes.co.uk homepage info - get ready to check Polar Routes best content right away, or after learning these important things about polarroutes.co.uk

We Specialise In Expedition Cruises To The Arctic, Antarctica, Alaska, Greenland, Norwegian Coast and Beyond! Our Expert Travel Specialists Will Help You Choose Your Perfect Expedition Cruise!

Visit polarroutes.co.uk

Key Findings

We analyzed Polarroutes.co.uk page load time and found that the first response time was 253 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

polarroutes.co.uk performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

0/100

25%

SI (Speed Index)

Value11.9 s

4/100

10%

TBT (Total Blocking Time)

Value2,010 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.157

74/100

15%

TTI (Time to Interactive)

Value23.0 s

1/100

10%

Network Requests Diagram

polarroutes.co.uk

253 ms

www.polarroutes.co.uk

592 ms

font-awesome.css

166 ms

lightbox.min.css

249 ms

jquery-ui.custom.css

253 ms

Our browser made a total of 96 requests to load all elements on the main page. We found that 77% of them (74 requests) were addressed to the original Polarroutes.co.uk, 3% (3 requests) were made to Gstatic.com and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Polarroutes.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 250.5 kB (8%)

Content Size

3.3 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Polarroutes.co.uk main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 82.9 kB

  • Original 101.5 kB
  • After minification 95.5 kB
  • After compression 18.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.9 kB or 82% of the original size.

Image Optimization

-3%

Potential reduce by 84.7 kB

  • Original 2.9 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Polar Routes images are well optimized though.

JavaScript Optimization

-26%

Potential reduce by 81.5 kB

  • Original 311.4 kB
  • After minification 311.2 kB
  • After compression 229.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 81.5 kB or 26% of the original size.

CSS Optimization

-3%

Potential reduce by 1.4 kB

  • Original 49.0 kB
  • After minification 49.0 kB
  • After compression 47.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Polarroutes.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 32 (35%)

Requests Now

91

After Optimization

59

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 91 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Polar Routes. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

polarroutes.co.uk

polarroutes.co.uk

253 ms

www.polarroutes.co.uk

www.polarroutes.co.uk

592 ms

font-awesome.css

font-awesome.css

166 ms

lightbox.min.css

lightbox.min.css

249 ms

jquery-ui.custom.css

jquery-ui.custom.css

253 ms

jquery.noConflict.js

jquery.noConflict.js

438 ms

utilities.js

utilities.js

257 ms

bootstrap.min.js

bootstrap.min.js

257 ms

jquery.matchHeight.js

jquery.matchHeight.js

257 ms

jquery.backstretch.js

jquery.backstretch.js

331 ms

lightbox.min.js

lightbox.min.js

338 ms

FFAjaxSave.js

FFAjaxSave.js

340 ms

main.js

main.js

341 ms

banner.js

banner.js

340 ms

tabbed.js

tabbed.js

412 ms

menu.js

menu.js

419 ms

FF.js

FF.js

422 ms

mobile-tree.js

mobile-tree.js

422 ms

jquery-ui.custom.min.js

jquery-ui.custom.min.js

603 ms

polarroutes.css

polarroutes.css

502 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

29 ms

7813.js

7813.js

40 ms

js

js

60 ms

css

css

49 ms

js

js

136 ms

api.js

api.js

47 ms

conversion.js

conversion.js

39 ms

analytics.js

analytics.js

130 ms

bat.js

bat.js

133 ms

loader.js

loader.js

129 ms

fbevents.js

fbevents.js

131 ms

polar-routes-logo.png

polar-routes-logo.png

130 ms

website_105-milw_BackgroundImageWidget_p_79047-_c2h1dHRlcnN0b2NrXzE3NTc0MTc1Ny5qcGc%3D-BasicCrop-q-60-size-200x133.jpg

website_105-milw_BackgroundImageWidget_p_79047-_c2h1dHRlcnN0b2NrXzE3NTc0MTc1Ny5qcGc%3D-BasicCrop-q-60-size-200x133.jpg

129 ms

website_105-milw_BackgroundImageWidget_p_79047-_aW1nXzAxMDJfZGF2aWQgbWVycm9uLmpwZw%3D%3D-BasicCrop-q-60-size-200x134.jpg

website_105-milw_BackgroundImageWidget_p_79047-_aW1nXzAxMDJfZGF2aWQgbWVycm9uLmpwZw%3D%3D-BasicCrop-q-60-size-200x134.jpg

129 ms

website_105-milw_BackgroundImageWidget_p_79047-_MjAxOTExMTktc2VhLWljZS1sYW5kaW5nLTI3OTYtcHJpbnQtYnlhbmRyZWFrbGF1c3NuZXItODQ0ODc2Mi0gcGhvdG9fYW5kcmVhX2tsYXVzc25lci0wMDIuanBn-BasicCrop-q-60-size-200x133.jpg

website_105-milw_BackgroundImageWidget_p_79047-_MjAxOTExMTktc2VhLWljZS1sYW5kaW5nLTI3OTYtcHJpbnQtYnlhbmRyZWFrbGF1c3NuZXItODQ0ODc2Mi0gcGhvdG9fYW5kcmVhX2tsYXVzc25lci0wMDIuanBn-BasicCrop-q-60-size-200x133.jpg

132 ms

website_105-milw_BackgroundImageWidget_p_79047-_bGluZGEtZHJha2VfcG9sYXJfYmVhcl9ocnRfMzU5LTAwMS5qcGc%3D-BasicCrop-q-60-size-200x134.jpg

website_105-milw_BackgroundImageWidget_p_79047-_bGluZGEtZHJha2VfcG9sYXJfYmVhcl9ocnRfMzU5LTAwMS5qcGc%3D-BasicCrop-q-60-size-200x134.jpg

131 ms

website_105-milw_BackgroundImageWidget_p_79047-ex0417.jpg-BasicCrop-q-60-size-200x133.jpg

website_105-milw_BackgroundImageWidget_p_79047-ex0417.jpg-BasicCrop-q-60-size-200x133.jpg

131 ms

website_105-milw_BackgroundImageWidget_p_79047-_ZHNjZjI3MjktODQ0NDk2Mi0gcGhvdG9faW5nZW11bmRfc2vDpWxuZXMtMDAzLmpwZw%3D%3D-BasicCrop-q-60-size-200x113.jpg

website_105-milw_BackgroundImageWidget_p_79047-_ZHNjZjI3MjktODQ0NDk2Mi0gcGhvdG9faW5nZW11bmRfc2vDpWxuZXMtMDAzLmpwZw%3D%3D-BasicCrop-q-60-size-200x113.jpg

239 ms

website_105-milw_BackgroundImageWidget_p_79047-_b3J0ZWxpdXMgaW4gcGFjayBpY2UsIHNwaXRzYmVyZ2VuX2FyamVuIGRyb3N0LW9jZWFud2lkZSBleHBlZGl0aW9ucy0wMDEuanBn-BasicCrop-q-60-size-200x133.jpg

website_105-milw_BackgroundImageWidget_p_79047-_b3J0ZWxpdXMgaW4gcGFjayBpY2UsIHNwaXRzYmVyZ2VuX2FyamVuIGRyb3N0LW9jZWFud2lkZSBleHBlZGl0aW9ucy0wMDEuanBn-BasicCrop-q-60-size-200x133.jpg

240 ms

website_105-milw_BackgroundImageWidget_p_79047-_c2h1dHRlcnN0b2NrXzQzODMxNDQ2Ny5qcGc%3D-BasicCrop-q-60-size-200x123.jpg

website_105-milw_BackgroundImageWidget_p_79047-_c2h1dHRlcnN0b2NrXzQzODMxNDQ2Ny5qcGc%3D-BasicCrop-q-60-size-200x123.jpg

241 ms

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0yLWltYWdl_p_79047-Penguin.jpg-BasicCrop-height-500-size-767x500-width-767.jpg

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0yLWltYWdl_p_79047-Penguin.jpg-BasicCrop-height-500-size-767x500-width-767.jpg

240 ms

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0xMS1pbWFnZQ%3D%3D_p_79047-_RG9taW5pYy1CYXJyaW5ndG9uX1BvbGFyLUJlYXJfSFJUXzA3OS5qcGc%3D-BasicCrop-height-500-size-767x500-width-767.jpg

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0xMS1pbWFnZQ%3D%3D_p_79047-_RG9taW5pYy1CYXJyaW5ndG9uX1BvbGFyLUJlYXJfSFJUXzA3OS5qcGc%3D-BasicCrop-height-500-size-767x500-width-767.jpg

347 ms

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0xNy1pbWFnZQ%3D%3D_p_79047-_Y29tbXVuaXR5X3Zpc2l0X2l0aWxsZXFfZ3JlZW5sYW5kX2FjYWNpYWpvaG5zb25fMS5qcGc%3D-BasicCrop-height-500-size-767x500-width-767.jpg

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0xNy1pbWFnZQ%3D%3D_p_79047-_Y29tbXVuaXR5X3Zpc2l0X2l0aWxsZXFfZ3JlZW5sYW5kX2FjYWNpYWpvaG5zb25fMS5qcGc%3D-BasicCrop-height-500-size-767x500-width-767.jpg

443 ms

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0xMi1pbWFnZQ%3D%3D_p_79047-_MzUweDIxMF9JY2VsYW5kLmpwZw%3D%3D-BasicCrop-height-500-size-767x500-width-767.jpg

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0xMi1pbWFnZQ%3D%3D_p_79047-_MzUweDIxMF9JY2VsYW5kLmpwZw%3D%3D-BasicCrop-height-500-size-767x500-width-767.jpg

376 ms

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0yMi1pbWFnZQ%3D%3D_w_105-_ODAweDYwMF9wdWZmaW5fc2hldGxhbmQuanBn-BasicCrop-height-500-size-767x500-width-767.jpg

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0yMi1pbWFnZQ%3D%3D_w_105-_ODAweDYwMF9wdWZmaW5fc2hldGxhbmQuanBn-BasicCrop-height-500-size-767x500-width-767.jpg

368 ms

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0yMy1pbWFnZQ%3D%3D_w_105-EX4088.jpg-BasicCrop-height-500-size-767x500-width-767.jpg

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0yMy1pbWFnZQ%3D%3D_w_105-EX4088.jpg-BasicCrop-height-500-size-767x500-width-767.jpg

383 ms

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0yNC1pbWFnZQ%3D%3D_w_105-_c2h1dHRlcnN0b2NrXzEyMDQ4MjcwNDkuanBn-BasicCrop-height-500-size-767x500-width-767.jpg

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0yNC1pbWFnZQ%3D%3D_w_105-_c2h1dHRlcnN0b2NrXzEyMDQ4MjcwNDkuanBn-BasicCrop-height-500-size-767x500-width-767.jpg

451 ms

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0yNS1pbWFnZQ%3D%3D_w_105-_c2FtIGNyaW1taW4gbnAgMjAxNSB2My05NTkxLTAwMS5qcGc%3D-BasicCrop-height-500-size-767x500-width-767.jpg

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0yNS1pbWFnZQ%3D%3D_w_105-_c2FtIGNyaW1taW4gbnAgMjAxNSB2My05NTkxLTAwMS5qcGc%3D-BasicCrop-height-500-size-767x500-width-767.jpg

597 ms

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0yNi1pbWFnZQ%3D%3D_p_79047-_Q0cuVl9Cb3JhX0RTQ0YyNTExYi1oaS5qcGc%3D-BasicCrop-height-500-size-767x500-width-767.jpg

website_105-ilw__ZGVzdGluYXRpb24tcF83OTA0Ny0yNi1pbWFnZQ%3D%3D_p_79047-_Q0cuVl9Cb3JhX0RTQ0YyNTExYi1oaS5qcGc%3D-BasicCrop-height-500-size-767x500-width-767.jpg

546 ms

website_105-ilw_set1custom0_p_79047-_MTMwLTMxMy1mam9yZC4uLmpwZy1CYXNpY0Nyb3Atc2l6ZS04MDB4NjAwLmpwZw%3D%3D-BasicCrop-height-400-size-767x400-width-767.jpg

website_105-ilw_set1custom0_p_79047-_MTMwLTMxMy1mam9yZC4uLmpwZy1CYXNpY0Nyb3Atc2l6ZS04MDB4NjAwLmpwZw%3D%3D-BasicCrop-height-400-size-767x400-width-767.jpg

546 ms

website_105-ilw_set1custom1_p_79047-_aVN0b2NrLTUyOTQxMzEzNi5qcGc%3D-BasicCrop-height-400-size-767x400-width-767.jpg

website_105-ilw_set1custom1_p_79047-_aVN0b2NrLTUyOTQxMzEzNi5qcGc%3D-BasicCrop-height-400-size-767x400-width-767.jpg

489 ms

website_105-ilw_set1custom2_p_79047-_NTAweDI1MF9ibGFja19mcmlkYXlfaGVyby5qcGc%3D-BasicCrop-height-400-size-767x400-width-767.jpg

website_105-ilw_set1custom2_p_79047-_NTAweDI1MF9ibGFja19mcmlkYXlfaGVyby5qcGc%3D-BasicCrop-height-400-size-767x400-width-767.jpg

534 ms

website_105-ilw_set1custom3_p_79047-_ODAweDYwMF9hbnRhcmN0aWNhLWljZS1wb25hbnQuanBn-BasicCrop-height-400-size-767x400-width-767.jpg

website_105-ilw_set1custom3_p_79047-_ODAweDYwMF9hbnRhcmN0aWNhLWljZS1wb25hbnQuanBn-BasicCrop-height-400-size-767x400-width-767.jpg

552 ms

website_105-ilw_set1custom4_p_79047-_ODAweDYwMF9zb3V0aC1nZW9yZ2lhMi5qcGc%3D-BasicCrop-height-400-size-767x400-width-767.jpg

website_105-ilw_set1custom4_p_79047-_ODAweDYwMF9zb3V0aC1nZW9yZ2lhMi5qcGc%3D-BasicCrop-height-400-size-767x400-width-767.jpg

595 ms

website_105-ilw_set1custom6_p_79047-_ODAweDYwMF9odXJ0aWdydXRlbl9zdmFsYmFyZC5qcGc%3D-BasicCrop-height-400-size-767x400-width-767.jpg

website_105-ilw_set1custom6_p_79047-_ODAweDYwMF9odXJ0aWdydXRlbl9zdmFsYmFyZC5qcGc%3D-BasicCrop-height-400-size-767x400-width-767.jpg

702 ms

website_105-ilw_box1_p_79047-_NDUweDIwMF9wb2xhcl9icm9jaHVyZV90aWxlLmpwZw%3D%3D-Basic-height-200-size-450x200-width-450.jpg

website_105-ilw_box1_p_79047-_NDUweDIwMF9wb2xhcl9icm9jaHVyZV90aWxlLmpwZw%3D%3D-Basic-height-200-size-450x200-width-450.jpg

632 ms

website_105-ilw_box2_p_79047-_NDUweDIwMF91a2FodF90aWxlLmpwZw%3D%3D-Basic-height-200-size-450x200-width-450.jpg

website_105-ilw_box2_p_79047-_NDUweDIwMF91a2FodF90aWxlLmpwZw%3D%3D-Basic-height-200-size-450x200-width-450.jpg

635 ms

my-routes-rewards-logo-white.png

my-routes-rewards-logo-white.png

644 ms

atol_logo.png

atol_logo.png

678 ms

aito_logo.png

aito_logo.png

764 ms

Jaakusaaq-2.jpg

Jaakusaaq-2.jpg

1611 ms

lidia-antarctica-3.jpg

lidia-antarctica-3.jpg

1668 ms

129-29-_ODAweDYwMF9saXR0bGVfbXVzc2F1X2hlcml0YWdlLmpwZw-BasicCrop-size-800x600-1.jpg

129-29-_ODAweDYwMF9saXR0bGVfbXVzc2F1X2hlcml0YWdlLmpwZw-BasicCrop-size-800x600-1.jpg

1437 ms

bta-logo.png

bta-logo.png

765 ms

aht-logo-white.png

aht-logo-white.png

786 ms

ecn-member.png

ecn-member.png

865 ms

activityi;src=9340561;type=polar0;cat=polar0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=1;num=673255876172.334

activityi;src=9340561;type=polar0;cat=polar0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=1;num=673255876172.334

223 ms

facebook.png

facebook.png

836 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQVIT9d4cw.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQVIT9d4cw.ttf

194 ms

recaptcha__en.js

recaptcha__en.js

123 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

748 ms

twitter.png

twitter.png

808 ms

website_105-ilw_mainOffer_p_79047-_MTMwLTMwMC1fT0RBd2VEWXdNRjl6YjNWMGFGOW5aVzl5WjJsaFgydHBibWRmY0dWdVozVnBibk5mTWk1cWNHYz0tQmFzaWNDcm9wLXNpemUtODAweDYwMC5qcGc%3D-BasicCrop-height-400-size-700x400-width-700.jpg

website_105-ilw_mainOffer_p_79047-_MTMwLTMwMC1fT0RBd2VEWXdNRjl6YjNWMGFGOW5aVzl5WjJsaFgydHBibWRmY0dWdVozVnBibk5mTWk1cWNHYz0tQmFzaWNDcm9wLXNpemUtODAweDYwMC5qcGc%3D-BasicCrop-height-400-size-700x400-width-700.jpg

840 ms

website_105-ilw_secondOffer_p_79047-_cG9uYW50LWdyZWVubGFuZC1ob21lLXBhZ2UuanBn-BasicCrop-height-400-size-700x400-width-700.jpg

website_105-ilw_secondOffer_p_79047-_cG9uYW50LWdyZWVubGFuZC1ob21lLXBhZ2UuanBn-BasicCrop-height-400-size-700x400-width-700.jpg

847 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

911 ms

tracking.js

tracking.js

145 ms

135 ms

call-tracking_9.js

call-tracking_9.js

84 ms

collect

collect

74 ms

30001995.js

30001995.js

50 ms

prev.png

prev.png

867 ms

src=9340561;type=polar0;cat=polar0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=1;num=673255876172.334

src=9340561;type=polar0;cat=polar0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=1;num=673255876172.334

111 ms

next.png

next.png

822 ms

loading.gif

loading.gif

889 ms

close.png

close.png

895 ms

ui-bg_highlight-soft_100_eeeeee_1x100.png

ui-bg_highlight-soft_100_eeeeee_1x100.png

903 ms

wcm

wcm

19 ms

17 ms

website_105-milw_BackgroundImageWidget_p_79047-_c2h1dHRlcnN0b2NrXzE3NTc0MTc1Ny5qcGc%3D-BasicCrop-q-60-size-1024x683.jpg

website_105-milw_BackgroundImageWidget_p_79047-_c2h1dHRlcnN0b2NrXzE3NTc0MTc1Ny5qcGc%3D-BasicCrop-q-60-size-1024x683.jpg

875 ms

website_105-milw_BackgroundImageWidget_p_79047-_aW1nXzAxMDJfZGF2aWQgbWVycm9uLmpwZw%3D%3D-BasicCrop-q-60-size-1024x684.jpg

website_105-milw_BackgroundImageWidget_p_79047-_aW1nXzAxMDJfZGF2aWQgbWVycm9uLmpwZw%3D%3D-BasicCrop-q-60-size-1024x684.jpg

900 ms

website_105-milw_BackgroundImageWidget_p_79047-_MjAxOTExMTktc2VhLWljZS1sYW5kaW5nLTI3OTYtcHJpbnQtYnlhbmRyZWFrbGF1c3NuZXItODQ0ODc2Mi0gcGhvdG9fYW5kcmVhX2tsYXVzc25lci0wMDIuanBn-BasicCrop-q-60-size-1024x683.jpg

website_105-milw_BackgroundImageWidget_p_79047-_MjAxOTExMTktc2VhLWljZS1sYW5kaW5nLTI3OTYtcHJpbnQtYnlhbmRyZWFrbGF1c3NuZXItODQ0ODc2Mi0gcGhvdG9fYW5kcmVhX2tsYXVzc25lci0wMDIuanBn-BasicCrop-q-60-size-1024x683.jpg

874 ms

website_105-milw_BackgroundImageWidget_p_79047-_bGluZGEtZHJha2VfcG9sYXJfYmVhcl9ocnRfMzU5LTAwMS5qcGc%3D-BasicCrop-q-60-size-1024x686.jpg

website_105-milw_BackgroundImageWidget_p_79047-_bGluZGEtZHJha2VfcG9sYXJfYmVhcl9ocnRfMzU5LTAwMS5qcGc%3D-BasicCrop-q-60-size-1024x686.jpg

927 ms

website_105-milw_BackgroundImageWidget_p_79047-ex0417.jpg-BasicCrop-q-60-size-1024x682.jpg

website_105-milw_BackgroundImageWidget_p_79047-ex0417.jpg-BasicCrop-q-60-size-1024x682.jpg

925 ms

website_105-milw_BackgroundImageWidget_p_79047-_ZHNjZjI3MjktODQ0NDk2Mi0gcGhvdG9faW5nZW11bmRfc2vDpWxuZXMtMDAzLmpwZw%3D%3D-BasicCrop-q-60-size-1024x577.jpg

website_105-milw_BackgroundImageWidget_p_79047-_ZHNjZjI3MjktODQ0NDk2Mi0gcGhvdG9faW5nZW11bmRfc2vDpWxuZXMtMDAzLmpwZw%3D%3D-BasicCrop-q-60-size-1024x577.jpg

926 ms

website_105-milw_BackgroundImageWidget_p_79047-_b3J0ZWxpdXMgaW4gcGFjayBpY2UsIHNwaXRzYmVyZ2VuX2FyamVuIGRyb3N0LW9jZWFud2lkZSBleHBlZGl0aW9ucy0wMDEuanBn-BasicCrop-q-60-size-1024x681.jpg

website_105-milw_BackgroundImageWidget_p_79047-_b3J0ZWxpdXMgaW4gcGFjayBpY2UsIHNwaXRzYmVyZ2VuX2FyamVuIGRyb3N0LW9jZWFud2lkZSBleHBlZGl0aW9ucy0wMDEuanBn-BasicCrop-q-60-size-1024x681.jpg

924 ms

website_105-milw_BackgroundImageWidget_p_79047-_c2h1dHRlcnN0b2NrXzQzODMxNDQ2Ny5qcGc%3D-BasicCrop-q-60-size-1024x631.jpg

website_105-milw_BackgroundImageWidget_p_79047-_c2h1dHRlcnN0b2NrXzQzODMxNDQ2Ny5qcGc%3D-BasicCrop-q-60-size-1024x631.jpg

944 ms

Accessibility Review

polarroutes.co.uk accessibility score

76

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

polarroutes.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

polarroutes.co.uk SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Polarroutes.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Polarroutes.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

polarroutes.co.uk

Open Graph description is not detected on the main page of Polar Routes. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: