Tools & Wizards About Us
positivemarketing.com screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

positivemarketing.com

Positive B2B Tech PR agency - B2B technology content agency

Page Load Speed

9.1 sec in total

First Response

85 ms

Resources Loaded

8.4 sec

Page Rendered

639 ms

positivemarketing.com screenshot

About Website

Visit positivemarketing.com now to see the best up-to-date Positive Marketing content and also check out these interesting facts you probably never knew about positivemarketing.com

Positive is a strategic B2B tech PR and marketing agency. Our brainpower helps tech marketers deliver hyper-relevant communication strategies

Visit positivemarketing.com

Key Findings

We analyzed Positivemarketing.com page load time and found that the first response time was 85 ms and then it took 9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

positivemarketing.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.8 s

2/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value19.2 s

0/100

10%

TBT (Total Blocking Time)

Value470 ms

61/100

30%

CLS (Cumulative Layout Shift)

Value0.146

77/100

15%

TTI (Time to Interactive)

Value12.3 s

15/100

10%

Network Requests Diagram

positivemarketing.com

85 ms

www.positivemarketing.com

1722 ms

style.min.css

325 ms

editor-style-shared.css

310 ms

normalize.css

309 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 82% of them (45 requests) were addressed to the original Positivemarketing.com, 7% (4 requests) were made to Unpkg.com and 4% (2 requests) were made to Hprd-zcmp.maillist-manage.eu. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Positivemarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 42.7 kB (2%)

Content Size

1.9 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Positivemarketing.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 38.5 kB

  • Original 50.6 kB
  • After minification 50.4 kB
  • After compression 12.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.5 kB or 76% of the original size.

Image Optimization

-0%

Potential reduce by 1.8 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Positive Marketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 58 B

  • Original 32.1 kB
  • After minification 32.1 kB
  • After compression 32.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 2.3 kB

  • Original 28.8 kB
  • After minification 28.8 kB
  • After compression 26.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Positivemarketing.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (35%)

Requests Now

51

After Optimization

33

  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Positive Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

positivemarketing.com

positivemarketing.com

85 ms

www.positivemarketing.com

www.positivemarketing.com

1722 ms

style.min.css

style.min.css

325 ms

editor-style-shared.css

editor-style-shared.css

310 ms

normalize.css

normalize.css

309 ms

skeleton.css

skeleton.css

354 ms

swiper-bundle.min.css

swiper-bundle.min.css

314 ms

style.css

style.css

350 ms

accents.css

accents.css

593 ms

slider.css

slider.css

589 ms

lottie-player.js

lottie-player.js

45 ms

lottie-interactivity.min.js

lottie-interactivity.min.js

58 ms

swiper-bundle.min.js

swiper-bundle.min.js

33 ms

optin.min.js

optin.min.js

475 ms

rocket-loader.min.js

rocket-loader.min.js

317 ms

email-decode.min.js

email-decode.min.js

321 ms

main.js

main.js

635 ms

new-tab.js

new-tab.js

579 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

107 ms

lottie-player.js

lottie-player.js

42 ms

lottie-interactivity.min.js

lottie-interactivity.min.js

24 ms

gtm.js

gtm.js

114 ms

spacer.gif

spacer.gif

95 ms

Positive-Logo-Light.svg

Positive-Logo-Light.svg

262 ms

Close_Icon.svg

Close_Icon.svg

299 ms

twitter-white.svg

twitter-white.svg

264 ms

linkedin-white.svg

linkedin-white.svg

286 ms

instagram-white.svg

instagram-white.svg

282 ms

Hamburger_Icon_green.svg

Hamburger_Icon_green.svg

339 ms

Xydus.png

Xydus.png

581 ms

Uploand.png

Uploand.png

539 ms

MyDigital.png

MyDigital.png

656 ms

EIS.png

EIS.png

568 ms

Sectigo.png

Sectigo.png

576 ms

Optimizely.png

Optimizely.png

704 ms

Ogury.png

Ogury.png

800 ms

Okta.png

Okta.png

924 ms

ExtraHop.png

ExtraHop.png

868 ms

Sonicwall.png

Sonicwall.png

901 ms

Laiye.png

Laiye.png

949 ms

Productsup_logo_23_2.png

Productsup_logo_23_2.png

991 ms

cyber-glitch-Canva.png

cyber-glitch-Canva.png

1494 ms

stories-journalists-hate-Canva.png

stories-journalists-hate-Canva.png

1566 ms

sales-and-marketing-Canva.png

sales-and-marketing-Canva.png

1401 ms

KingsSpeech_AdobeStock_531135059.jpg

KingsSpeech_AdobeStock_531135059.jpg

1537 ms

SABRE-EMEA-Winner-Banner.png

SABRE-EMEA-Winner-Banner.png

1308 ms

2023-sabre-emea-finalist-banner.png

2023-sabre-emea-finalist-banner.png

1271 ms

2022-sabre-emea-winner-banner.png

2022-sabre-emea-winner-banner.png

1558 ms

award-sabre.png

award-sabre.png

1770 ms

award-prmoment.png

award-prmoment.png

1726 ms

award-sabre2020.png

award-sabre2020.png

1842 ms

award-sabre2019.png

award-sabre2019.png

1816 ms

Why-Us-Grad.jpg

Why-Us-Grad.jpg

1992 ms

795496.js

795496.js

96 ms

main.js

main.js

260 ms

Accessibility Review

positivemarketing.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

positivemarketing.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

positivemarketing.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Positivemarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Positivemarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

positivemarketing.com

Open Graph data is detected on the main page of Positive Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: