Report Summary

  • 21

    Performance

    Renders faster than
    40% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 60% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

prettylittlething.co.il

Women's Fashion Clothing & Dresses | PrettyLittleThing IL

Page Load Speed

36.9 sec in total

First Response

10.3 sec

Resources Loaded

23.8 sec

Page Rendered

2.8 sec

prettylittlething.co.il screenshot

About Website

Welcome to prettylittlething.co.il homepage info - get ready to check Pretty Little Thing best content right away, or after learning these important things about prettylittlething.co.il

Shop the latest women's fashion at PrettyLittleThing Israel. Hit refresh on your wardrobe & discover thousands of this season's must-have trends.

Visit prettylittlething.co.il

Key Findings

We analyzed Prettylittlething.co.il page load time and found that the first response time was 10.3 sec and then it took 26.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

prettylittlething.co.il performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value9.9 s

0/100

25%

SI (Speed Index)

Value12.2 s

3/100

10%

TBT (Total Blocking Time)

Value6,220 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.065

97/100

15%

TTI (Time to Interactive)

Value21.4 s

1/100

10%

Network Requests Diagram

www.prettylittlething.co.il

10336 ms

all.css

45 ms

ruxitagentjs_ICA27Vfjoqrux_10249220905100923.js

10063 ms

5ea0d3fdbac2de0f.css

96 ms

ef74c814e5c3b1d7.css

101 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 10% of them (4 requests) were addressed to the original Prettylittlething.co.il, 88% (35 requests) were made to Cdn-skin.prettylittlething.com and 3% (1 request) were made to Pro.fontawesome.com. The less responsive or slowest element that took the longest time to load (10.3 sec) belongs to the original domain Prettylittlething.co.il.

Page Optimization Overview & Recommendations

Page size can be reduced by 327.3 kB (71%)

Content Size

464.1 kB

After Optimization

136.8 kB

In fact, the total size of Prettylittlething.co.il main page is 464.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 361.1 kB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 327.3 kB

  • Original 361.1 kB
  • After minification 361.0 kB
  • After compression 33.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 327.3 kB or 91% of the original size.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 73.5 kB
  • After minification 73.5 kB
  • After compression 73.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 29.6 kB
  • After minification 29.6 kB
  • After compression 29.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Prettylittlething.co.il has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (78%)

Requests Now

32

After Optimization

7

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pretty Little Thing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

prettylittlething.co.il accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

prettylittlething.co.il best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

prettylittlething.co.il SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Prettylittlething.co.il can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Prettylittlething.co.il main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Pretty Little Thing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: