Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

primalearth.co.nz

Primal Earth: Performance Organic Mens Skincare

Page Load Speed

4.8 sec in total

First Response

544 ms

Resources Loaded

4 sec

Page Rendered

286 ms

primalearth.co.nz screenshot

About Website

Welcome to primalearth.co.nz homepage info - get ready to check Primal Earth best content right away, or after learning these important things about primalearth.co.nz

Primal Earth - Performance Organic Mens Skincare

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Key Findings

We analyzed Primalearth.co.nz page load time and found that the first response time was 544 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

primalearth.co.nz performance score

0

Network Requests Diagram

primalearth.co.nz

544 ms

ModuleStyleSheets.css

262 ms

reset.css

615 ms

styles-new.css

562 ms

jquery.fancybox.css

536 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 37% of them (34 requests) were addressed to the original Primalearth.co.nz, 42% (38 requests) were made to Static.xx.fbcdn.net and 15% (14 requests) were made to Scontent.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Primalearth.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 206.3 kB (19%)

Content Size

1.1 MB

After Optimization

893.2 kB

In fact, the total size of Primalearth.co.nz main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 887.6 kB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 5.5 kB

  • Original 8.1 kB
  • After minification 7.0 kB
  • After compression 2.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.1 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.5 kB or 68% of the original size.

Image Optimization

-8%

Potential reduce by 67.1 kB

  • Original 887.6 kB
  • After minification 820.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Primal Earth images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 114.9 kB

  • Original 179.9 kB
  • After minification 175.4 kB
  • After compression 65.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 114.9 kB or 64% of the original size.

CSS Optimization

-79%

Potential reduce by 18.8 kB

  • Original 23.9 kB
  • After minification 18.0 kB
  • After compression 5.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Primalearth.co.nz needs all CSS files to be minified and compressed as it can save up to 18.8 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 44 (51%)

Requests Now

86

After Optimization

42

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Primal Earth. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

SEO Factors

primalearth.co.nz SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Primalearth.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Primalearth.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Primal Earth. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: