Tools & Wizards About Us
puremall.jp screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

puremall.jp

わたしのスイーツ

Page Load Speed

6.9 sec in total

First Response

1.9 sec

Resources Loaded

4.5 sec

Page Rendered

419 ms

puremall.jp screenshot

About Website

Click here to check amazing Puremall content. Otherwise, check out these important facts you probably never knew about puremall.jp

オンラインショップでみつけるスイーツ情報

Visit puremall.jp

Key Findings

We analyzed Puremall.jp page load time and found that the first response time was 1.9 sec and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

puremall.jp performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value11.8 s

0/100

25%

SI (Speed Index)

Value10.3 s

8/100

10%

TBT (Total Blocking Time)

Value3,030 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.49

17/100

15%

TTI (Time to Interactive)

Value16.5 s

5/100

10%

Network Requests Diagram

puremall.jp

1905 ms

style.min.css

378 ms

styles.css

328 ms

base.css

525 ms

rwd.css

352 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 49% of them (43 requests) were addressed to the original Puremall.jp, 11% (10 requests) were made to Googleads.g.doubleclick.net and 10% (9 requests) were made to Tpc.googlesyndication.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Puremall.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 115.7 kB (10%)

Content Size

1.2 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Puremall.jp main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 565.7 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 70.4 kB

  • Original 87.0 kB
  • After minification 85.0 kB
  • After compression 16.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 70.4 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 5.8 kB

  • Original 479.8 kB
  • After minification 474.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Puremall images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 33.4 kB

  • Original 565.7 kB
  • After minification 565.7 kB
  • After compression 532.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-15%

Potential reduce by 6.1 kB

  • Original 39.6 kB
  • After minification 39.6 kB
  • After compression 33.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Puremall.jp needs all CSS files to be minified and compressed as it can save up to 6.1 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 51 (61%)

Requests Now

84

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Puremall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

puremall.jp

puremall.jp

1905 ms

style.min.css

style.min.css

378 ms

styles.css

styles.css

328 ms

base.css

base.css

525 ms

rwd.css

rwd.css

352 ms

jquery.min.js

jquery.min.js

539 ms

jquery-migrate.min.js

jquery-migrate.min.js

373 ms

adsbygoogle.js

adsbygoogle.js

160 ms

jsbanner

jsbanner

524 ms

flexslider.css

flexslider.css

244 ms

public.css

public.css

327 ms

index.js

index.js

375 ms

index.js

index.js

516 ms

utility.js

utility.js

523 ms

socialButton.js

socialButton.js

523 ms

api.js

api.js

60 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

573 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

573 ms

wp-polyfill.min.js

wp-polyfill.min.js

575 ms

index.js

index.js

585 ms

jquery.flexslider.min.js

jquery.flexslider.min.js

752 ms

api.js

api.js

86 ms

analytics.js

analytics.js

163 ms

p.gifx

p.gifx

645 ms

y336x280.jpg

y336x280.jpg

989 ms

bgt

bgt

1457 ms

0.gif

0.gif

770 ms

header-border.png

header-border.png

353 ms

slider_1-1200x0.jpg

slider_1-1200x0.jpg

1031 ms

midashi-h1.png

midashi-h1.png

353 ms

15_90648_90648_m-1-246x200.jpg

15_90648_90648_m-1-246x200.jpg

352 ms

icon-arw-next.png

icon-arw-next.png

367 ms

15_90749_90749_m-1-246x200.jpg

15_90749_90749_m-1-246x200.jpg

459 ms

15_90645_90645_m-1-246x200.jpg

15_90645_90645_m-1-246x200.jpg

489 ms

15_71597_71597_m-1-246x200.jpg

15_71597_71597_m-1-246x200.jpg

548 ms

15_90234_90234rank_m-1-246x200.jpg

15_90234_90234rank_m-1-246x200.jpg

548 ms

15_90067_90067_m-1-246x200.jpg

15_90067_90067_m-1-246x200.jpg

590 ms

15_87325_87325_500-1-246x200.jpg

15_87325_87325_500-1-246x200.jpg

619 ms

15_90111_90111_m-1-246x200.jpg

15_90111_90111_m-1-246x200.jpg

675 ms

15_90646_90646_m-1-246x200.jpg

15_90646_90646_m-1-246x200.jpg

672 ms

15_88673_88673_m-1-246x200.jpg

15_88673_88673_m-1-246x200.jpg

674 ms

midashi-side.png

midashi-side.png

740 ms

icon-search-midashi.png

icon-search-midashi.png

782 ms

icon-btn-search.png

icon-btn-search.png

845 ms

icon-folder-midashi.png

icon-folder-midashi.png

849 ms

rss.png

rss.png

861 ms

page-top_off.png

page-top_off.png

927 ms

show_ads_impl.js

show_ads_impl.js

433 ms

68.jpeg

68.jpeg

58 ms

icon-folder-side.png

icon-folder-side.png

825 ms

icon-list-arw.png

icon-list-arw.png

899 ms

icon-arw-next02.png

icon-arw-next02.png

903 ms

page-top_on.png

page-top_on.png

906 ms

collect

collect

22 ms

js

js

62 ms

bg_direction_nav.png

bg_direction_nav.png

748 ms

zrt_lookup.html

zrt_lookup.html

56 ms

ads

ads

543 ms

ads

ads

211 ms

reactive_library.js

reactive_library.js

138 ms

ads

ads

225 ms

ads

ads

209 ms

ads

ads

223 ms

ads

ads

173 ms

ads

ads

184 ms

ads

ads

155 ms

1858928743646133111

1858928743646133111

64 ms

load_preloaded_resource.js

load_preloaded_resource.js

48 ms

abg_lite.js

abg_lite.js

38 ms

window_focus.js

window_focus.js

55 ms

qs_click_protection.js

qs_click_protection.js

46 ms

c653839755d9d9a3a773c62a0253f53f.js

c653839755d9d9a3a773c62a0253f53f.js

59 ms

fullscreen_api_adapter.js

fullscreen_api_adapter.js

59 ms

interstitial_ad_frame.js

interstitial_ad_frame.js

59 ms

icon.png

icon.png

56 ms

nessie_icon_tiamat_white.png

nessie_icon_tiamat_white.png

44 ms

14944213133031273137

14944213133031273137

45 ms

feedback_grey600_24dp.png

feedback_grey600_24dp.png

43 ms

settings_grey600_24dp.png

settings_grey600_24dp.png

43 ms

ufs_web_display.js

ufs_web_display.js

264 ms

css

css

152 ms

css

css

92 ms

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrw2IJllpy8.woff

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrw2IJllpy8.woff

21 ms

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrwEIJllpy8.woff

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrwEIJllpy8.woff

29 ms

9vDL5xLux-UGCaeP4T2_DM7AlfvMLFlt8MO-RQCzJxM.js

9vDL5xLux-UGCaeP4T2_DM7AlfvMLFlt8MO-RQCzJxM.js

201 ms

font

font

14 ms

font

font

15 ms

Accessibility Review

puremall.jp accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

puremall.jp best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

puremall.jp SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Puremall.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Puremall.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

puremall.jp

Open Graph description is not detected on the main page of Puremall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: