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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

purpleholidays.com

Find cheap holidays with Purpletravel.co.uk

Page Load Speed

7.7 sec in total

First Response

208 ms

Resources Loaded

6.8 sec

Page Rendered

726 ms

purpleholidays.com screenshot

About Website

Welcome to purpleholidays.com homepage info - get ready to check Purple Holidays best content right away, or after learning these important things about purpleholidays.com

Get cheap holidays with Purpletravel (ABTA member) and save money. Our travel experts can help you securely book your holiday now.

Visit purpleholidays.com

Key Findings

We analyzed Purpleholidays.com page load time and found that the first response time was 208 ms and then it took 7.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

purpleholidays.com performance score

0

Network Requests Diagram

purpleholidays.com

208 ms

www.purpletravel.co.uk

611 ms

www.purpletravel.co.uk

924 ms

core.css

488 ms

42a6b1a9.css

248 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Purpleholidays.com, 82% (60 requests) were made to Purpletravel.co.uk and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (3.3 sec) relates to the external source Purpletravel.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 744.5 kB (19%)

Content Size

3.8 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purpleholidays.com main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 102.6 kB

  • Original 118.7 kB
  • After minification 117.7 kB
  • After compression 16.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 102.6 kB or 86% of the original size.

Image Optimization

-7%

Potential reduce by 225.6 kB

  • Original 3.2 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Purple Holidays images are well optimized though.

JavaScript Optimization

-51%

Potential reduce by 60.1 kB

  • Original 117.3 kB
  • After minification 117.2 kB
  • After compression 57.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 60.1 kB or 51% of the original size.

CSS Optimization

-84%

Potential reduce by 356.2 kB

  • Original 422.7 kB
  • After minification 422.1 kB
  • After compression 66.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purpleholidays.com needs all CSS files to be minified and compressed as it can save up to 356.2 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (28%)

Requests Now

61

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Purple Holidays. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

purpleholidays.com

purpleholidays.com

208 ms

www.purpletravel.co.uk

www.purpletravel.co.uk

611 ms

www.purpletravel.co.uk

www.purpletravel.co.uk

924 ms

core.css

core.css

488 ms

42a6b1a9.css

42a6b1a9.css

248 ms

modernizr.custom.16079.js

modernizr.custom.16079.js

239 ms

getseal

getseal

159 ms

core.js

core.js

837 ms

42a6b1a9.js

42a6b1a9.js

247 ms

conversion.js

conversion.js

65 ms

logo_white.png

logo_white.png

259 ms

iata-white.png

iata-white.png

258 ms

atol-white.png

atol-white.png

261 ms

abta-white.png

abta-white.png

265 ms

norton_seal.png

norton_seal.png

263 ms

clear_list_image.png

clear_list_image.png

1239 ms

menu_image1.jpg

menu_image1.jpg

1085 ms

menu_image2.jpg

menu_image2.jpg

1084 ms

menu_image3.jpg

menu_image3.jpg

1083 ms

logo_white_icon.png

logo_white_icon.png

1164 ms

booking_icon_white.png

booking_icon_white.png

1164 ms

feefo.png

feefo.png

1327 ms

umbrella-icon.png

umbrella-icon.png

1327 ms

all-inclusive-banner.jpg

all-inclusive-banner.jpg

1330 ms

group-icon.png

group-icon.png

1404 ms

group-rec-banner.jpg

group-rec-banner.jpg

1485 ms

alarm.gif

alarm.gif

1478 ms

cheap-rec-banner.png

cheap-rec-banner.png

1644 ms

stag-n-hen-rec-banner.jpg

stag-n-hen-rec-banner.jpg

1641 ms

family-rec-banner.jpg

family-rec-banner.jpg

1643 ms

airplain_yellow.png

airplain_yellow.png

1647 ms

luggage_yellow.png

luggage_yellow.png

1708 ms

map-rec-banner.jpg

map-rec-banner.jpg

1801 ms

booking_icon.png

booking_icon.png

1875 ms

footer-logo.png

footer-logo.png

1880 ms

creditcards.png

creditcards.png

1880 ms

gtm.js

gtm.js

200 ms

loader_image.jpg

loader_image.jpg

2475 ms

sidebar-icon.png

sidebar-icon.png

1919 ms

purpleLogoTM.svg

purpleLogoTM.svg

2013 ms

umbrella-icon.png

umbrella-icon.png

2473 ms

group-hotel-icon.png

group-hotel-icon.png

2472 ms

ski.png

ski.png

2473 ms

icon-calendar.gif

icon-calendar.gif

2551 ms

sfc_logo.png

sfc_logo.png

2629 ms

iata-logo-why.png

iata-logo-why.png

2713 ms

getseal

getseal

230 ms

OpenSans-Light.woff

OpenSans-Light.woff

2791 ms

OpenSans-Regular.woff

OpenSans-Regular.woff

2822 ms

OpenSans-Semibold.woff

OpenSans-Semibold.woff

2821 ms

OpenSans-Bold.woff

OpenSans-Bold.woff

2870 ms

icomoon.woff

icomoon.woff

2637 ms

analytics.js

analytics.js

529 ms

491 ms

Ubuntu-Regular.woff

Ubuntu-Regular.woff

2520 ms

widget_v2.134.js

widget_v2.134.js

42 ms

atol_logo.png

atol_logo.png

2092 ms

abta_logo.png

abta_logo.png

2199 ms

Isla-Bonita-Hotel-7.jpg

Isla-Bonita-Hotel-7.jpg

3054 ms

49 ms

collect

collect

12 ms

collect

collect

64 ms

offer_image_overlay.png

offer_image_overlay.png

2121 ms

Aquis-Sandy-Beach-Pool-1.jpg

Aquis-Sandy-Beach-Pool-1.jpg

3212 ms

ga-audiences

ga-audiences

19 ms

Natura-Park-Beach-Eco-Resort-Aerial-View-1.jpg

Natura-Park-Beach-Eco-Resort-Aerial-View-1.jpg

3285 ms

Caribe-Hotel-Ibiza-Resort-view-1.jpg

Caribe-Hotel-Ibiza-Resort-view-1.jpg

3146 ms

sfc-white.png

sfc-white.png

2210 ms

girl.png

girl.png

2442 ms

cookies_icon.png

cookies_icon.png

2371 ms

select2.png

select2.png

2532 ms

select-arrow-black.png

select-arrow-black.png

2524 ms

aL63HcygAAVYuCCsAAA==

aL63HcygAAVYuCCsAAA==

5 ms

SEO Factors

purpleholidays.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purpleholidays.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purpleholidays.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

purpleholidays.com

Open Graph description is not detected on the main page of Purple Holidays. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: