Tools & Wizards About Us
red.com.pk screenshot

Report Summary

  • 73

    Performance

    Renders faster than
    82% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

red.com.pk

RED Publicis

Page Load Speed

4.1 sec in total

First Response

10 ms

Resources Loaded

2.4 sec

Page Rendered

1.6 sec

red.com.pk screenshot

About Website

Visit red.com.pk now to see the best up-to-date RED content and also check out these interesting facts you probably never knew about red.com.pk

Ad advertising agency with a flair. We create contagious conversations.

Visit red.com.pk

Key Findings

We analyzed Red.com.pk page load time and found that the first response time was 10 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

red.com.pk performance score

73

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value3.6 s

61/100

25%

SI (Speed Index)

Value3.4 s

90/100

10%

TBT (Total Blocking Time)

Value280 ms

81/100

30%

CLS (Cumulative Layout Shift)

Value0.12

84/100

15%

TTI (Time to Interactive)

Value4.8 s

78/100

10%

Network Requests Diagram

red.com.pk

10 ms

red.com.pk

49 ms

www.red.com.pk

1166 ms

redpublicispk.webflow.0def9734d.css

123 ms

webfont.js

48 ms

Our browser made a total of 86 requests to load all elements on the main page. We found that 3% of them (3 requests) were addressed to the original Red.com.pk, 65% (56 requests) were made to Cdn.prod.website-files.com and 22% (19 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Red.com.pk.

Page Optimization Overview & Recommendations

Page size can be reduced by 880.8 kB (11%)

Content Size

8.0 MB

After Optimization

7.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Red.com.pk main page is 8.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 7.8 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 61.8 kB

  • Original 68.7 kB
  • After minification 68.4 kB
  • After compression 6.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.8 kB or 90% of the original size.

Image Optimization

-10%

Potential reduce by 817.4 kB

  • Original 7.8 MB
  • After minification 7.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. RED images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 453 B

  • Original 105.6 kB
  • After minification 105.6 kB
  • After compression 105.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 1.2 kB

  • Original 17.1 kB
  • After minification 17.1 kB
  • After compression 16.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Red.com.pk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 7 (11%)

Requests Now

64

After Optimization

57

  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of RED. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

red.com.pk

red.com.pk

10 ms

red.com.pk

red.com.pk

49 ms

www.red.com.pk

www.red.com.pk

1166 ms

redpublicispk.webflow.0def9734d.css

redpublicispk.webflow.0def9734d.css

123 ms

webfont.js

webfont.js

48 ms

js

js

99 ms

slick.css

slick.css

44 ms

slick-theme.css

slick-theme.css

48 ms

jquery-3.5.1.min.dc5e7f18c8.js

jquery-3.5.1.min.dc5e7f18c8.js

44 ms

webflow.40a01c98c.js

webflow.40a01c98c.js

118 ms

slick.min.js

slick.min.js

48 ms

css

css

59 ms

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97 ms

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690 ms

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609 ms

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48 ms

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70 ms

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589 ms

Accessibility Review

red.com.pk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

red.com.pk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

red.com.pk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Red.com.pk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Red.com.pk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

red.com.pk

Open Graph data is detected on the main page of RED. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: