Tools & Wizards About Us
retailingafrica.com screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

retailingafrica.com

Retailing Africa - Exclusive news, opinion and analysis of retail, brands and consumer trends from Africa

Page Load Speed

13.7 sec in total

First Response

3.3 sec

Resources Loaded

8.7 sec

Page Rendered

1.8 sec

retailingafrica.com screenshot

About Website

Click here to check amazing Retailing Africa content. Otherwise, check out these important facts you probably never knew about retailingafrica.com

Exclusive news, opinion and analysis of retail, brands and consumer trends from Africa

Visit retailingafrica.com

Key Findings

We analyzed Retailingafrica.com page load time and found that the first response time was 3.3 sec and then it took 10.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

retailingafrica.com performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value17.9 s

0/100

25%

SI (Speed Index)

Value16.2 s

0/100

10%

TBT (Total Blocking Time)

Value1,010 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value0.541

14/100

15%

TTI (Time to Interactive)

Value17.6 s

4/100

10%

Network Requests Diagram

retailingafrica.com

3256 ms

style.min.css

921 ms

light-box-styles.css

621 ms

swiper.min.css

615 ms

df_lib_styles.css

627 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 94% of them (77 requests) were addressed to the original Retailingafrica.com, 4% (3 requests) were made to Googletagmanager.com and 2% (2 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (3.3 sec) belongs to the original domain Retailingafrica.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 120.1 kB (5%)

Content Size

2.3 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Retailingafrica.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 87.6 kB

  • Original 105.4 kB
  • After minification 93.9 kB
  • After compression 17.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.6 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.6 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 16.8 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Retailing Africa images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 5.8 kB

  • Original 209.8 kB
  • After minification 209.8 kB
  • After compression 204.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 9.9 kB

  • Original 171.6 kB
  • After minification 171.6 kB
  • After compression 161.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Retailingafrica.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 38 (50%)

Requests Now

76

After Optimization

38

  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Retailing Africa. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

retailingafrica.com

retailingafrica.com

3256 ms

style.min.css

style.min.css

921 ms

light-box-styles.css

light-box-styles.css

621 ms

swiper.min.css

swiper.min.css

615 ms

df_lib_styles.css

df_lib_styles.css

627 ms

df-builder-styles.css

df-builder-styles.css

624 ms

sfsi-style.css

sfsi-style.css

634 ms

style.css

style.css

1233 ms

bootstrap-grid.min.css

bootstrap-grid.min.css

937 ms

custom-styles.css

custom-styles.css

936 ms

jquery.bxslider.min.css

jquery.bxslider.min.css

940 ms

style.css

style.css

954 ms

font-inter.css

font-inter.css

1232 ms

style-dbp.min.css

style-dbp.min.css

1252 ms

style-dbp.min.css

style-dbp.min.css

1259 ms

style-static.min.css

style-static.min.css

1875 ms

jquery.min.js

jquery.min.js

1587 ms

jquery-migrate.min.js

jquery-migrate.min.js

1541 ms

global.js

global.js

1547 ms

index.js

index.js

1572 ms

js

js

78 ms

js

js

140 ms

swiper.min.js

swiper.min.js

1281 ms

core.min.js

core.min.js

1556 ms

modernizr.custom.min.js

modernizr.custom.min.js

1559 ms

jquery.shuffle.min.js

jquery.shuffle.min.js

1770 ms

random-shuffle-min.js

random-shuffle-min.js

1771 ms

custom.js

custom.js

1771 ms

jquery.min.js

jquery.min.js

2174 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

1900 ms

main.js

main.js

1901 ms

fitvids.js

fitvids.js

1969 ms

comment-reply.min.js

comment-reply.min.js

1969 ms

scripts.min.js

scripts.min.js

2249 ms

frontend-bundle.min.js

frontend-bundle.min.js

2204 ms

frontend-bundle.min.js

frontend-bundle.min.js

2205 ms

common.js

common.js

2214 ms

gtm.js

gtm.js

118 ms

facebook.png

facebook.png

520 ms

twitter.png

twitter.png

783 ms

linkedin.png

linkedin.png

788 ms

youtube.png

youtube.png

811 ms

instagram.png

instagram.png

820 ms

menu-icon.png

menu-icon.png

834 ms

search-icon.png

search-icon.png

863 ms

bat-banner.jpg

bat-banner.jpg

1548 ms

new-CMO-Council-logo.jpg

new-CMO-Council-logo.jpg

1240 ms

8202885496461480858.png

8202885496461480858.png

1246 ms

10928965595141858881.png

10928965595141858881.png

1249 ms

WTSA-logo.jpg

WTSA-logo.jpg

1564 ms

Featured-slider-1.jpg

Featured-slider-1.jpg

1258 ms

close-icon.png

close-icon.png

1086 ms

Groceries.png

Groceries.png

2761 ms

AI-in-business.jpg

AI-in-business.jpg

2158 ms

CMO-trends-e1707228286498.png

CMO-trends-e1707228286498.png

1870 ms

data-spreadsheets.jpg

data-spreadsheets.jpg

1879 ms

shopping-carts-1275480_640.jpg

shopping-carts-1275480_640.jpg

2441 ms

direct-to-consumer.jpg

direct-to-consumer.jpg

2184 ms

sustainability.jpg

sustainability.jpg

2184 ms

cashier-6739527_640.jpg

cashier-6739527_640.jpg

2192 ms

right-arrow-icon.png

right-arrow-icon.png

1098 ms

Dermot-Brand-Story-pic-1200x1029.jpg

Dermot-Brand-Story-pic-1200x1029.jpg

2715 ms

18152_BOS-x-Siya-Kolisi-1200x675.jpg

18152_BOS-x-Siya-Kolisi-1200x675.jpg

3051 ms

Africa-map-scaled-e1705656048309-1200x753.jpg

Africa-map-scaled-e1705656048309-1200x753.jpg

2740 ms

Mcommerce.jpg

Mcommerce.jpg

3060 ms

sdk.js

sdk.js

111 ms

Roboto-Regular.ttf

Roboto-Regular.ttf

1238 ms

Roboto-Medium.ttf

Roboto-Medium.ttf

1806 ms

RobotoCondensed-Regular.ttf

RobotoCondensed-Regular.ttf

1505 ms

OpenSans-Regular.ttf

OpenSans-Regular.ttf

1197 ms

sdk.js

sdk.js

26 ms

PlayfairDisplay-Regular.ttf

PlayfairDisplay-Regular.ttf

1506 ms

woman-cool-yellow-pic-with-binoculers-future-scaled-e1691472117941-1200x729.jpg

woman-cool-yellow-pic-with-binoculers-future-scaled-e1691472117941-1200x729.jpg

2256 ms

AI-e1691144224806-1200x651.jpg

AI-e1691144224806-1200x651.jpg

2564 ms

payments-e1690205155584.jpg

payments-e1690205155584.jpg

2567 ms

Main-pic-Brand-Africa-100-Most-Admired-Brands-in-Africa-1.png

Main-pic-Brand-Africa-100-Most-Admired-Brands-in-Africa-1.png

2568 ms

Edgardale-e1600211237607.jpg

Edgardale-e1600211237607.jpg

2368 ms

Neo-Ogilvy-CROP-1200x735.jpg

Neo-Ogilvy-CROP-1200x735.jpg

2602 ms

bx_loader.gif

bx_loader.gif

623 ms

slider-arrow-left-icon.png

slider-arrow-left-icon.png

909 ms

slider-arrow-right-icon.png

slider-arrow-right-icon.png

927 ms

print.css

print.css

321 ms

Accessibility Review

retailingafrica.com accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best Practices

retailingafrica.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

retailingafrica.com SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Retailingafrica.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Retailingafrica.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

retailingafrica.com

Open Graph data is detected on the main page of Retailing Africa. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: