Analyze National Meat Delivery from Online Butchers in the UK | Buy Meat Online | Rooks Online, Kent

Online butcher providing award winning sausages and top quality meat, delivering throughout the UK. Buying meat online just got simpler!

Page load speed analysis

  • 13/100

    Poor result
  • 3

    Successful tests
  • 5

    Failed tests
  • First response

    239 ms

  • Resources loaded

    3.2 sec

  • Page rendered

    401 ms

  • Total page load time

    3.8 sec

Click here to check amazing Rooks Online content for United Kingdom. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 239 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster. This domain responded with an error, which can significantly jeopardize rating and web reputation

Page optimization

  • HTML 29.3 kB
    Images 3.2 MB
    Javascripts 220.5 kB
    CSS 224.3 kB

    In fact, the total size of main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.

    • Original 29.3 kB
    • After minification 26.7 kB
    • After compression 7.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.1 kB or 75% of the original size.

    • Original 3.2 MB
    • After optimization 3.0 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rooks Online images are well optimized though.

    • Original 220.5 kB
    • After minification 198.4 kB
    • After compression 67.3 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 153.2 kB or 69% of the original size.

    • Original 224.3 kB
    • After minification 192.4 kB
    • After compression 35.1 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 189.3 kB or 84% of the original size.

Network requests diagram

  • bootstrap.min.css
  • global.css
  • green.css
  • jquery.js
  • bootstrap.min.js
  • core.js
  • conversion.js
  • jquery.jcarousel.js
  • font-awesome.min.css
  • normalize.css
  • bg-chalk.png
  • header_logo.png
  • btn-search.png
  • menu-top-lg.png
  • menu-middle-lg.png
  • btn-fine-dining.png
  • menu-bottom-lg.png
  • icon_beef.png
  • icon_chicken.png
  • icon_pork.png
  • icon_lamb.png
  • 87b7478978d7b64511cb.jpg
  • ae60907fd9d00717879c.jpg
  • 14c177aa0901f6030293.jpg
  • 3a9974716314b3468eb2.jpg
  • 9817ac4647bc54a1ee8a.jpg
  • banner-whats-in-season.png
  • banner-this-weeks-specials.png
  • rooksonline_securegraphic.jpg
  • 55cbf33b80a26b53ad24.jpg
  • product-image.png
  • 92277850ec9bb626562b.jpg
  • bda166e91f4265a92418.jpg
  • 0d916882b63f5b2add1d.jpg
  • ae68242d63aba3668544.jpg
  • 0482fddd15357fd2b4c5.jpg
  • dca159d09dcfacb90c7c.jpg
  • 30033e83ecb7bce2e87c.jpg
  • banner-recipes.png
  • footer-need-help.gif
  • footer-our-shops.gif
  • footer-delivery.gif
  • footer-twitter.gif
  • footer-facebook.gif
  • footer-cards.png
  • fontawesome-webfont.woff
  • analytics.js
  • ec.js
  • loading.gif
  • collect
  • get-blog.aspx
  • fontawesome-webfont.ttf
  • Bulk_Buy-300x300.png
  • PickandMix-300x300.png
  • bling-up-your-roast-300x300.jpg

Our browser made a total of 61 requests to load all elements on the main page. We found that 90% of them (55 requests) were addressed to the original, 5% (3 requests) were made to and 2% (1 request) were made to The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain

Additional info on


The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rooks Online. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Poor result


As for redirects, our browser reached this domain in two steps. The first redirect led to, then it was forwarded to, and finally we managed to open this domain. We strongly recommend that the redirects should be reduced, as the more redirects a site has, the slower it loads.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 60
NS 60
NS 60
NS 60

60 Mname:
Serial: 2020040201
Refresh: 3600
Retry: 600
Expire: 1209600
Minimum-ttl: 3600

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 100% of all visits is United Kingdom. It’s good for that their server is also located in United Kingdom, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Rooks Online. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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