Tools & Wizards About Us
row.co.uk screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    51% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

row.co.uk

Row - Gadget Insurance from £1.49 - Phones, Tablets + More

Page Load Speed

4.8 sec in total

First Response

259 ms

Resources Loaded

2.7 sec

Page Rendered

1.8 sec

row.co.uk screenshot

About Website

Welcome to row.co.uk homepage info - get ready to check Row best content for United Kingdom right away, or after learning these important things about row.co.uk

Low-price gadget and appliance insurance, boiler insurance and home emergency and breakdown cover. Get an instant online quote today and get up to 20% off!

Visit row.co.uk

Key Findings

We analyzed Row.co.uk page load time and found that the first response time was 259 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

row.co.uk performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value3.5 s

64/100

25%

SI (Speed Index)

Value7.3 s

29/100

10%

TBT (Total Blocking Time)

Value18,750 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.267

46/100

15%

TTI (Time to Interactive)

Value29.4 s

0/100

10%

Network Requests Diagram

row.co.uk

259 ms

row.co.uk

587 ms

critical

158 ms

modernizr

237 ms

css

341 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 86% of them (85 requests) were addressed to the original Row.co.uk, 2% (2 requests) were made to Stats.g.doubleclick.net and 2% (2 requests) were made to Bat.bing.com. The less responsive or slowest element that took the longest time to load (925 ms) belongs to the original domain Row.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (34%)

Content Size

3.1 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Row.co.uk main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 114.5 kB

  • Original 134.5 kB
  • After minification 109.2 kB
  • After compression 20.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 25.3 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 114.5 kB or 85% of the original size.

Image Optimization

-33%

Potential reduce by 935.3 kB

  • Original 2.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Row needs image optimization as it can save up to 935.3 kB or 33% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-3%

Potential reduce by 1.5 kB

  • Original 57.6 kB
  • After minification 57.5 kB
  • After compression 56.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 37 (39%)

Requests Now

96

After Optimization

59

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Row. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

row.co.uk

row.co.uk

259 ms

row.co.uk

row.co.uk

587 ms

critical

critical

158 ms

modernizr

modernizr

237 ms

css

css

341 ms

bootstrap

bootstrap

441 ms

css

css

434 ms

colorbox

colorbox

354 ms

magnific

magnific

348 ms

home-emergency

home-emergency

352 ms

motor-breakdown

motor-breakdown

416 ms

payment

payment

432 ms

jquery

jquery

530 ms

jQueryValidate

jQueryValidate

451 ms

jqueryui

jqueryui

655 ms

bootstrap

bootstrap

925 ms

jquerymobilecustom

jquerymobilecustom

507 ms

Globalize

Globalize

510 ms

Magnific

Magnific

514 ms

quote

quote

652 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

33 ms

30503.js

30503.js

361 ms

navigation

navigation

580 ms

conversion.js

conversion.js

46 ms

1510.js

1510.js

530 ms

dc.js

dc.js

106 ms

bat.js

bat.js

194 ms

ROW-Logo.png

ROW-Logo.png

179 ms

arrow-right.png

arrow-right.png

179 ms

appleLogo.png

appleLogo.png

183 ms

SamsungLogo.png

SamsungLogo.png

182 ms

HTCLogo.png

HTCLogo.png

184 ms

MicrosoftLogo.png

MicrosoftLogo.png

196 ms

SonyLogo.png

SonyLogo.png

196 ms

MobileFeatureImage.jpg

MobileFeatureImage.jpg

225 ms

reviewsGrey.png

reviewsGrey.png

226 ms

WhatMobileFinalistInsurance.png

WhatMobileFinalistInsurance.png

240 ms

Insurance_Awards_Logo%202019_02.png

Insurance_Awards_Logo%202019_02.png

525 ms

googleLogo.png

googleLogo.png

274 ms

TabletFeatureImage.jpg

TabletFeatureImage.jpg

330 ms

NintendoLogo.jpg

NintendoLogo.jpg

329 ms

GadgetFeatureImage.jpg

GadgetFeatureImage.jpg

331 ms

ApplianceFeatureImage.jpg

ApplianceFeatureImage.jpg

485 ms

AEG.jpg

AEG.jpg

524 ms

Aga.jpg

Aga.jpg

527 ms

Bosch.jpg

Bosch.jpg

526 ms

Hotpoint.jpg

Hotpoint.jpg

528 ms

Indesit.jpg

Indesit.jpg

529 ms

Neff.jpg

Neff.jpg

528 ms

Rangemaster.jpg

Rangemaster.jpg

534 ms

Smeg.jpg

Smeg.jpg

531 ms

Whirlpool.jpg

Whirlpool.jpg

577 ms

burst-pipe.png

burst-pipe.png

538 ms

broken-down.png

broken-down.png

539 ms

boiler-cover.png

boiler-cover.png

535 ms

CameraFeature.jpg

CameraFeature.jpg

579 ms

LaptopFeature.jpg

LaptopFeature.jpg

579 ms

LGLogo.png

LGLogo.png

608 ms

TVFeatureImage.png

TVFeatureImage.png

583 ms

landlord-house.png

landlord-house.png

545 ms

sparkly_background.png

sparkly_background.png

656 ms

BoxerKid.png

BoxerKid.png

729 ms

72 ms

__utm.gif

__utm.gif

27 ms

home-tick.png

home-tick.png

484 ms

arrow-right.png

arrow-right.png

515 ms

Duck-Rating-Large.png

Duck-Rating-Large.png

543 ms

PriceMatchPromiseBlue.png

PriceMatchPromiseBlue.png

543 ms

5104453.js

5104453.js

42 ms

iPhone6Highres.png

iPhone6Highres.png

633 ms

appliances.png

appliances.png

659 ms

HomeEmergency2.png

HomeEmergency2.png

614 ms

ga-audiences

ga-audiences

59 ms

56 ms

mobile_phone_small.png

mobile_phone_small.png

581 ms

tablet_small.png

tablet_small.png

597 ms

5104453

5104453

88 ms

smart_watch_small.png

smart_watch_small.png

647 ms

washing_machine_small.png

washing_machine_small.png

626 ms

clarity.js

clarity.js

23 ms

large-blue-tick.png

large-blue-tick.png

572 ms

lady.png

lady.png

658 ms

gold-stars.png

gold-stars.png

583 ms

getquickquote

getquickquote

459 ms

small-star-icon.png

small-star-icon.png

456 ms

small-heart-icon.png

small-heart-icon.png

456 ms

small-shield-icon.png

small-shield-icon.png

461 ms

small-duck-icon.png

small-duck-icon.png

462 ms

duck.png

duck.png

509 ms

washing-machine.png

washing-machine.png

532 ms

triangle.png

triangle.png

530 ms

claims-management-awards-2017.jpg

claims-management-awards-2017.jpg

550 ms

facebook.png

facebook.png

541 ms

twitter.png

twitter.png

532 ms

paymentCards.png

paymentCards.png

582 ms

secure.png

secure.png

595 ms

quote-box.png

quote-box.png

598 ms

overlay.png

overlay.png

570 ms

c.gif

c.gif

39 ms

Accessibility Review

row.co.uk accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

row.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

row.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Row.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Row.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

row.co.uk

Open Graph data is detected on the main page of Row. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: