Tools & Wizards About Us
advertise.stuff.co.nz screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

advertise.stuff.co.nz

Advertise with Stuff - Get the most out of your advertising

Page Load Speed

4.1 sec in total

First Response

154 ms

Resources Loaded

3.5 sec

Page Rendered

481 ms

advertise.stuff.co.nz screenshot

About Website

Visit advertise.stuff.co.nz now to see the best up-to-date Advertise Stuff content for New Zealand and also check out these interesting facts you probably never knew about advertise.stuff.co.nz

At Stuff, we follow no-one. But we’ll make sure they follow you. Choose to advertise with Stuff, and you make a lasting impact. That’s because no-one knows

Visit advertise.stuff.co.nz

Key Findings

We analyzed Advertise.stuff.co.nz page load time and found that the first response time was 154 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

advertise.stuff.co.nz performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

84/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

10/100

25%

SI (Speed Index)

Value5.9 s

48/100

10%

TBT (Total Blocking Time)

Value2,200 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value23.4 s

1/100

10%

Network Requests Diagram

advertise.stuff.co.nz

154 ms

4461b8b4a7575c24.css

135 ms

09a6c8321e7bfbc2.css

137 ms

polyfills-c67a75d1b6f99dc8.js

158 ms

5.2f42841112bb71b5.js

157 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 64% of them (29 requests) were addressed to the original Advertise.stuff.co.nz, 36% (16 requests) were made to Tradesite-cms.stuff.co.nz. The less responsive or slowest element that took the longest time to load (3.2 sec) belongs to the original domain Advertise.stuff.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (81%)

Content Size

1.7 MB

After Optimization

322.5 kB

  • HTML
  • Images

In fact, the total size of Advertise.stuff.co.nz main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 1.4 MB

  • Original 1.6 MB
  • After minification 1.6 MB
  • After compression 156.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.4 MB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 506 B

  • Original 166.5 kB
  • After minification 166.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advertise Stuff images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 30 (77%)

Requests Now

39

After Optimization

9

  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advertise Stuff. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

advertise.stuff.co.nz

advertise.stuff.co.nz

154 ms

4461b8b4a7575c24.css

4461b8b4a7575c24.css

135 ms

09a6c8321e7bfbc2.css

09a6c8321e7bfbc2.css

137 ms

polyfills-c67a75d1b6f99dc8.js

polyfills-c67a75d1b6f99dc8.js

158 ms

5.2f42841112bb71b5.js

5.2f42841112bb71b5.js

157 ms

webpack-72f3134a35fe8d1e.js

webpack-72f3134a35fe8d1e.js

156 ms

framework-75db3117d1377048.js

framework-75db3117d1377048.js

172 ms

main-f7677fb0165aed72.js

main-f7677fb0165aed72.js

178 ms

_app-4a899d07433195c1.js

_app-4a899d07433195c1.js

177 ms

152-8db658f169ced125.js

152-8db658f169ced125.js

210 ms

557-daf3d62cff6d7fe2.js

557-daf3d62cff6d7fe2.js

175 ms

index-4acd2698dba55211.js

index-4acd2698dba55211.js

175 ms

_buildManifest.js

_buildManifest.js

175 ms

_ssgManifest.js

_ssgManifest.js

177 ms

digital-icon.svg

digital-icon.svg

967 ms

arrow-right.svg

arrow-right.svg

1266 ms

newspaper-icon.svg

newspaper-icon.svg

1268 ms

content-studio-icon.svg

content-studio-icon.svg

1294 ms

magazines-icon.svg

magazines-icon.svg

961 ms

classifieds-icon_v3.svg

classifieds-icon_v3.svg

824 ms

brands-icon.svg

brands-icon.svg

1448 ms

image

image

2362 ms

WITH%20UNRIVALLED%20ENGAGEMENT%20%281%29.png

WITH%20UNRIVALLED%20ENGAGEMENT%20%281%29.png

74 ms

advertising%20with%20us%20v1a%20-%20FINAL.png

advertising%20with%20us%20v1a%20-%20FINAL.png

73 ms

Insight%20Thumbnails%20%2810%29.png

Insight%20Thumbnails%20%2810%29.png

76 ms

Insta%20post%20LYL3%20%281%29.jpg

Insta%20post%20LYL3%20%281%29.jpg

71 ms

NowNext%20Local-%20August.png

NowNext%20Local-%20August.png

75 ms

Stuff%20Travel_%20August.png

Stuff%20Travel_%20August.png

73 ms

Insight%20Thumbnails%20%287%29.png

Insight%20Thumbnails%20%287%29.png

80 ms

Insight%20Thumbnails%20%286%29.png

Insight%20Thumbnails%20%286%29.png

76 ms

Insight%20Thumbnails%20%283%29.png

Insight%20Thumbnails%20%283%29.png

80 ms

Untitled-design-3-1920x1080_0%20%281%29.jpeg

Untitled-design-3-1920x1080_0%20%281%29.jpeg

81 ms

Insight%20Thumbnails.png

Insight%20Thumbnails.png

84 ms

Lockwood%2520Homes%2520Main%2520Image%20%281%29.jpeg

Lockwood%2520Homes%2520Main%2520Image%20%281%29.jpeg

81 ms

specs-rates.png

specs-rates.png

81 ms

GettyImages-147205642%20%281%29.jpeg

GettyImages-147205642%20%281%29.jpeg

87 ms

kea.jpg

kea.jpg

85 ms

rates-image.png

rates-image.png

86 ms

arrow-right.svg

arrow-right.svg

2235 ms

StuffSans-Regular.woff

StuffSans-Regular.woff

2137 ms

StuffSans-Medium.woff

StuffSans-Medium.woff

2144 ms

StuffSans-SemiBold.woff

StuffSans-SemiBold.woff

2182 ms

StuffSans-Bold.woff

StuffSans-Bold.woff

2359 ms

piano-script

piano-script

3240 ms

StuffSans-CondensedBETA-SemiBold.woff

StuffSans-CondensedBETA-SemiBold.woff

3104 ms

Accessibility Review

advertise.stuff.co.nz accessibility score

84

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

advertise.stuff.co.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

advertise.stuff.co.nz SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advertise.stuff.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advertise.stuff.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advertise.stuff.co.nz

Open Graph data is detected on the main page of Advertise Stuff. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: