Analyze NRF | Retail Insights and Trends

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Page load speed analysis

  • 57/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    13 ms

  • Resources loaded

    1.9 sec

  • Page rendered

    669 ms

  • Total page load time

    2.6 sec

Visit now to see the best up-to-date Blog Shop content for United States and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 13 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Page optimization

  • HTML 300.4 kB
    Images 3.4 MB
    Javascripts 607.7 kB
    CSS 2.1 MB

    In fact, the total size of main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.4 MB which makes up the majority of the site volume.

    • Original 300.4 kB
    • After minification 286.2 kB
    • After compression 34.9 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 265.5 kB or 88% of the original size.

    • Original 3.4 MB
    • After optimization 3.2 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Blog Shop images are well optimized though.

    • Original 607.7 kB
    • After minification 482.5 kB
    • After compression 148.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 459.7 kB or 76% of the original size.

    • Original 2.1 MB
    • After minification 1.6 MB
    • After compression 175.2 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 1.9 MB or 91% of the original size.

Network requests diagram

  • news
  • system.base.css
  • system.menus.css
  • system.messages.css
  • system.theme.css
  • jquery.ui.core.min.css
  • jquery.ui.theme.min.css
  • jquery.ui.datepicker.min.css
  • jquery.timeentry.css
  • bean_nrf_chart.css
  • comment.css
  • date.css
  • datepicker.1.7.css
  • district_lookup.css
  • explore_states.css
  • field.css
  • node.css
  • nrf_charts.css
  • search.css
  • simpleads.css
  • tweet_congress_district_lookup.css
  • user.css
  • views.css
  • ckeditor.css
  • better_messages_admin.css
  • better_messages.css
  • ctools.css
  • jquery.fancybox.css
  • modal.css
  • modal_forms_popup.css
  • panels.css
  • better_exposed_filters.css
  • custom_search.css
  • sharethis_sharecount.css
  • pagerer.css
  • fivestar.css
  • jquery.min.js
  • jquery-ui.min.js
  • uec3ijp.js
  • wurfl.js
  • buttons.js
  • widgets.js
  • font-awesome.css
  • bootstrap.css
  • base.css
  • default.css
  • compatibility.css
  • component.css
  • alpha-reset.css
  • alpha-alpha.css
  • omega-text.css
  • global_1.css
  • global_2.css
  • global_3.css
  • global_4.css
  • global_5.css
  • nrf-alpha-default.css
  • nrf-alpha-default-wide.css
  • alpha-default-wide-12.css
  • jquery.once.js
  • drupal.js
  • jquery.cookie.js
  • jquery.form.min.js
  • jquery.timeentry.pack.js
  • form.js
  • ajax.js
  • jquery_update.js
  • bean_contextual_links.js
  • nf_download_tracker.js
  • nf_product_admin.js
  • simpleads.js
  • simpleads_campaigns.js
  • fancybox.js
  • jquery.fancybox.pack.js
  • jquery.mousewheel-3.0.6.pack.js
  • floating_block.js
  • javascript_drupal_extension.js
  • progress.js
  • modal.js
  • panels.js
  • font-awesome.css
  • custom_search.js
  • jquery.carouFredSel-6.2.1-packed.js
  • better_exposed_filters.js
  • date_popup.js
  • auto-submit.js
  • collapse.js
  • views_load_more.js
  • field_group.js
  • sharethis_sharecount.js
  • news_article.js
  • jquery.masonry.min.js
  • fivestar.js
  • masonry.js
  • base.js
  • ajax_view.js
  • tb-megamenu-frontend.js
  • tb-megamenu-touch.js
  • nrf_menu_merge_codrops_responsive_multi.js
  • modernizr.custom.js
  • jquery.dlmenu.js
  • googleanalytics.js
  • nrf_replace_at_sign.js
  • custom.js
  • global.js
  • jquery.easing.js
  • jquery.super-modal.js
  • jquery.lightbox_me.js
  • jquery.zclip.min.js
  • save_to_my_nrf.js
  • jquery.scrolldepth.min.js
  • analytics.js
  • page_bg.jpg
  • 1UqL0y6o_normal.png
  • social-icons.png
  • instagram_sprite.png
  • logo.png
  • search-menu-icon_03.png
  • featured-news-bg.png
  • RetailSalesForecast_newslanding.png
  • read-more-btn.png
  • ExpendablevsUntouchable_newslanding.png
  • PatentTrollUpdate_newslandingpage_0.png
  • BIGShowConsumerTrends_newslanding_update.png
  • search-button-2.png
  • slider-left-arrow.png
  • slider-right-arrow.png
  • plus.png
  • calendar-icon-white.png
  • arrow-right-white.png
  • search-button-white-small.png
  • DeliveryCom-Sandwich.png
  • Hudson-rooftop.png
  • RetailSales_126762170.png
  • FF-interior.png
  • EMV_308961977.png
  • Couple_0.png
  • Blue-Nile-Webroom-10_300-dpi-vertical-with-customers.png
  • Walmart-customer-on-smartphone_0.png
  • Delivery-drones.png
  • FebruaryJobs_185958830.png
  • RAA-Ohio-Basket-Hero_1500px.jpg
  • Summit16_Sidebar340x250_0.png
  • RAA-NV-Jewelers-Daughter.JPG
  • logo-nrf-footer.png
  • Amex_logo_100x100.png
  • star.gif
  • xh_HFQE_qiw2ZOCXpF45Zy2mZedkNlAawcJiDVV9LRJffF7AggMdeMJ6Mk6f5Mb.woff
  • CEH2DrwgjeDUdOMRehdELQOVrnM8ZVTg1FIMcxLsDdMff5fAggMdeMJ6Mk6f5MS.woff
  • kVQvjUJTl61rYIbKY-lLeb_P7IA6ZeaEsjaf8nPf5uqff5pWEN32IgCjMKM2HMJtg3.woff
  • linkid.js
  • share-button-arrow.png
  • collect
  • collect
  • ga-audiences
  • sprites-s840cbf8cca.png
  • search-button.png
  • social-follow-icons-footer.png
  • bKCDtsrKI1m3xDTTnZygIiz6ATVMDQZTWxuBj0qlWOCffF0AggMdeMJ6Mk6f5Mt.woff
  • 0zrX4aOtAlzJBY9mfN3wR7i5fNHHdqCUqMjJs1cY2xSff5eAggMdeMJ6Mk6f5gI.woff
  • tag.js
  • insight.min.js
  • slider-slide-circle-active.png
  • count-items
  • collect
  • getAllAppDefault.esi
  • slider-slide-circle.png
  • p.gif
  • tag
  • getSegment.php
  • 6b2dec985940aa46d1c1303a24396ed148d3fbc7.js
  • t.dhj

Our browser made a total of 174 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original, 84% (146 requests) were made to and 4% (7 requests) were made to The less responsive or slowest element that took the longest time to load (528 ms) relates to the external source

Additional info on


The browser has sent 166 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Blog Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 64 to 1 for JavaScripts and from 54 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 60

Language and encoding

Normal result


N/A  language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 57.4% of all visits is United States. It’s good for that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Blog Shop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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