Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

salem.org

Destination Salem | Official Travel & Tourism Website of Salem, MA

Page Load Speed

4.8 sec in total

First Response

24 ms

Resources Loaded

3.4 sec

Page Rendered

1.4 sec

salem.org screenshot

About Website

Click here to check amazing Salem content for United States. Otherwise, check out these important facts you probably never knew about salem.org

Let Destination Salem be your guide to exploring the city of Salem, MA. Experience Salem art, culture, unique shops & boutiques, and delicious fine dining. Dive into Salem’s Witch Trials, maritime, ar...

Visit salem.org

Key Findings

We analyzed Salem.org page load time and found that the first response time was 24 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

salem.org performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value9.5 s

0/100

25%

SI (Speed Index)

Value17.0 s

0/100

10%

TBT (Total Blocking Time)

Value41,440 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value55.6 s

0/100

10%

Network Requests Diagram

salem.org

24 ms

www.salem.org

43 ms

gtm.js

228 ms

5fca12fe62e9c28cdbd8220a6f2e7634.css

54 ms

jquery.min.js

146 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 67% of them (64 requests) were addressed to the original Salem.org, 7% (7 requests) were made to Use.typekit.net and 3% (3 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (2.4 sec) relates to the external source Use.fontawesome.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 150.2 kB (4%)

Content Size

3.4 MB

After Optimization

3.3 MB

In fact, the total size of Salem.org main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 118.1 kB

  • Original 143.8 kB
  • After minification 133.1 kB
  • After compression 25.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 118.1 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 3.8 kB

  • Original 2.9 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Salem images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 13.1 kB

  • Original 176.1 kB
  • After minification 176.0 kB
  • After compression 163.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-10%

Potential reduce by 15.2 kB

  • Original 150.7 kB
  • After minification 150.7 kB
  • After compression 135.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Salem.org has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 29 (36%)

Requests Now

80

After Optimization

51

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Salem. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

salem.org accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA progressbar elements do not have accessible names.

High

[aria-*] attributes are not valid or misspelled

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

salem.org best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

salem.org SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Salem.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Salem.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Salem. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: