Report Summary

  • 0

    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

scarborough.com

Consumer Insight Solutions | Nielsen

Page Load Speed

140 ms in total

First Response

34 ms

Resources Loaded

34 ms

Page Rendered

72 ms

scarborough.com screenshot

About Website

Click here to check amazing Scarborough content for United States. Otherwise, check out these important facts you probably never knew about scarborough.com

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Key Findings

We analyzed Scarborough.com page load time and found that the first response time was 34 ms and then it took 106 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

scarborough.com performance score

0

Network Requests Diagram

scarborough.com

34 ms

Our browser made a total of 1 request to load all elements on the main page. We found that all of those requests were addressed to Scarborough.com and no external sources were called. The less responsive or slowest element that took the longest time to load (34 ms) belongs to the original domain Scarborough.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 326.1 kB (73%)

Content Size

447.6 kB

After Optimization

121.5 kB

In fact, the total size of Scarborough.com main page is 447.6 kB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. CSS take 217.6 kB which makes up the majority of the site volume.

HTML Optimization

-8%

Potential reduce by 3 B

  • Original 40 B
  • After minification 40 B
  • After compression 37 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. This web page is already compressed.

Image Optimization

-23%

Potential reduce by 4.2 kB

  • Original 18.7 kB
  • After minification 14.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Scarborough needs image optimization as it can save up to 4.2 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-66%

Potential reduce by 139.3 kB

  • Original 211.2 kB
  • After minification 170.8 kB
  • After compression 72.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 139.3 kB or 66% of the original size.

CSS Optimization

-84%

Potential reduce by 182.6 kB

  • Original 217.6 kB
  • After minification 181.6 kB
  • After compression 35.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Scarborough.com needs all CSS files to be minified and compressed as it can save up to 182.6 kB or 84% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

SEO Factors

scarborough.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Scarborough.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Scarborough.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Scarborough. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: