Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

seasaltmarketing.com.au

Boutique Digital Marketing Agency Sydney, Melbourne - Sea Salt Marketing

Page Load Speed

14.3 sec in total

First Response

2.5 sec

Resources Loaded

10.5 sec

Page Rendered

1.3 sec

seasaltmarketing.com.au screenshot

About Website

Visit seasaltmarketing.com.au now to see the best up-to-date Sea Salt Marketing content and also check out these interesting facts you probably never knew about seasaltmarketing.com.au

We Make Marketing Worry-Free. At Sea Salt Marketing, we aim to bring clarity to your brand and balance your business with effective marketing solutions that get results. Get STARTED BRANDING SOCIAL ME...

Visit seasaltmarketing.com.au

Key Findings

We analyzed Seasaltmarketing.com.au page load time and found that the first response time was 2.5 sec and then it took 11.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

seasaltmarketing.com.au performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.1 s

1/100

10%

LCP (Largest Contentful Paint)

Value27.2 s

0/100

25%

SI (Speed Index)

Value23.0 s

0/100

10%

TBT (Total Blocking Time)

Value1,060 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value25.7 s

0/100

10%

Network Requests Diagram

www.seasaltmarketing.com.au

2457 ms

theplus-post-857.min.css

16 ms

iconsmind.min.css

891 ms

style.min.css

43 ms

theme.min.css

56 ms

Our browser made a total of 112 requests to load all elements on the main page. We found that 70% of them (78 requests) were addressed to the original Seasaltmarketing.com.au, 11% (12 requests) were made to Fonts.gstatic.com and 4% (5 requests) were made to Stcdn.leadconnectorhq.com. The less responsive or slowest element that took the longest time to load (4.6 sec) belongs to the original domain Seasaltmarketing.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (24%)

Content Size

5.8 MB

After Optimization

4.4 MB

In fact, the total size of Seasaltmarketing.com.au main page is 5.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 149.0 kB

  • Original 173.0 kB
  • After minification 172.9 kB
  • After compression 24.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 149.0 kB or 86% of the original size.

Image Optimization

-23%

Potential reduce by 1.2 MB

  • Original 5.3 MB
  • After minification 4.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sea Salt Marketing needs image optimization as it can save up to 1.2 MB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 1.4 kB

  • Original 200.5 kB
  • After minification 200.4 kB
  • After compression 199.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.9 kB

  • Original 165.5 kB
  • After minification 165.5 kB
  • After compression 163.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Seasaltmarketing.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 66 (70%)

Requests Now

94

After Optimization

28

The browser has sent 94 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sea Salt Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 34 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

seasaltmarketing.com.au accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

seasaltmarketing.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

seasaltmarketing.com.au SEO score

93

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Seasaltmarketing.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Seasaltmarketing.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Sea Salt Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: