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segment.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

segment.com

Twilio Segment Customer Data Platform | Twilio

Page Load Speed

3.8 sec in total

First Response

133 ms

Resources Loaded

2.7 sec

Page Rendered

958 ms

segment.com screenshot

About Website

Welcome to segment.com homepage info - get ready to check Segment best content for United States right away, or after learning these important things about segment.com

Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com.

Visit segment.com

Key Findings

We analyzed Segment.com page load time and found that the first response time was 133 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

segment.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

5/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value5,290 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.041

99/100

15%

TTI (Time to Interactive)

Value30.2 s

0/100

10%

Network Requests Diagram

segment.com

133 ms

segment.com

781 ms

notice

109 ms

17898171220.js

29 ms

8d67019c9ee648b1.js

25 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 91% of them (67 requests) were addressed to the original Segment.com, 5% (4 requests) were made to Consent.trustarc.com and 1% (1 request) were made to Cdn.optimizely.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Segment.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 453.7 kB (11%)

Content Size

4.2 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Segment.com main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 231.6 kB

  • Original 326.7 kB
  • After minification 326.7 kB
  • After compression 95.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 231.6 kB or 71% of the original size.

Image Optimization

-7%

Potential reduce by 76.1 kB

  • Original 1.0 MB
  • After minification 958.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Segment images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 146.1 kB

  • Original 2.9 MB
  • After minification 2.9 MB
  • After compression 2.7 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 45 (68%)

Requests Now

66

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Segment. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 46 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

segment.com

segment.com

133 ms

segment.com

segment.com

781 ms

notice

notice

109 ms

17898171220.js

17898171220.js

29 ms

8d67019c9ee648b1.js

8d67019c9ee648b1.js

25 ms

cf52734877155646.css

cf52734877155646.css

252 ms

e725c2a4706ce9dd.css

e725c2a4706ce9dd.css

256 ms

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polyfills-c67a75d1b6f99dc8.js

383 ms

5062-1858e4aafc0743ef.js

5062-1858e4aafc0743ef.js

288 ms

1620.8f2c0cbae32212db.js

1620.8f2c0cbae32212db.js

288 ms

webpack-1d7eaa549d5e2892.js

webpack-1d7eaa549d5e2892.js

379 ms

framework-523c2971fe2a2a24.js

framework-523c2971fe2a2a24.js

529 ms

main-bb8f86de7e9b579e.js

main-bb8f86de7e9b579e.js

493 ms

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576 ms

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94a7ad86-c6e9e5315d7f8c7f.js

638 ms

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599 ms

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509 ms

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621 ms

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652 ms

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662 ms

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727 ms

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1043 ms

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744 ms

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742 ms

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849 ms

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807 ms

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825 ms

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871 ms

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874 ms

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942 ms

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955 ms

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1079 ms

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1052 ms

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1105 ms

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1079 ms

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1140 ms

8989-2e7dcd389a379093.js

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1650 ms

log

log

74 ms

get

get

6 ms

v1.7-518

v1.7-518

5 ms

a17448560028.html

a17448560028.html

33 ms

4881-78976bbee0c94b9d.js

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937 ms

4605-35db97b2dfdbeb81.js

4605-35db97b2dfdbeb81.js

1199 ms

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900 ms

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967 ms

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866 ms

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929 ms

index-77591e23e3b3fbdd.js

index-77591e23e3b3fbdd.js

922 ms

_buildManifest.js

_buildManifest.js

916 ms

_ssgManifest.js

_ssgManifest.js

843 ms

WhitneySSm-Medium-Pro_Web-68a514839ea854e8e178e22d58647ec7.woff

WhitneySSm-Medium-Pro_Web-68a514839ea854e8e178e22d58647ec7.woff

1008 ms

WhitneySSm-Book-Pro_Web-63b04eb47ce7c7db79870d0a95b3b2af.woff

WhitneySSm-Book-Pro_Web-63b04eb47ce7c7db79870d0a95b3b2af.woff

960 ms

WhitneySSm-Light-Pro_Web-8c015177dd7588b08b4f53821f540823.woff

WhitneySSm-Light-Pro_Web-8c015177dd7588b08b4f53821f540823.woff

1033 ms

WhitneySSm-Semibold-Pro_Web-acd636d43906b69e839b52de4a4639df.woff

WhitneySSm-Semibold-Pro_Web-acd636d43906b69e839b52de4a4639df.woff

1119 ms

WhitneySSm-Bold-Pro_Web-1312527d1a527dbd1ad017f2c943333b.woff

WhitneySSm-Bold-Pro_Web-1312527d1a527dbd1ad017f2c943333b.woff

1039 ms

WhitneySSm-Black-Pro_Web-5a8bbc442fa7a1224a76a13c9bffeefa.woff

WhitneySSm-Black-Pro_Web-5a8bbc442fa7a1224a76a13c9bffeefa.woff

1192 ms

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Hero@2x-c2329157d9695d50ba9ae0b25f9dfdfc.png

1187 ms

IlloUseCaseEnrichCustomerProfilesDefault-dcc470e609f32c8ec059b851f1091f94.png

IlloUseCaseEnrichCustomerProfilesDefault-dcc470e609f32c8ec059b851f1091f94.png

1236 ms

IlloUseCaseEnrichCustomerProfilesHover-f04c741651b679066e99f1e3dcfabf89.png

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1015 ms

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IlloUseCaseActivateCustomerDataDefault-f60f6633290dddf4a126645b44cba894.png

1118 ms

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IlloUseCaseActivateCustomerDataHover-b98a477d759ae848c780f46514a3e28b.png

1043 ms

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1127 ms

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IlloUseCaseOptimizeAdSpendHover-5db51405cec3d79fe847da7d3dff3e82.png

1094 ms

IlloUseCaseBoostCrossSellDefault-37a46829a56fa921b7ee6b90ee71ac3a.png

IlloUseCaseBoostCrossSellDefault-37a46829a56fa921b7ee6b90ee71ac3a.png

1156 ms

IlloUseCaseBoostCrossSellHover-be38aec12bb3cbd0fb50728c9caa9a89.png

IlloUseCaseBoostCrossSellHover-be38aec12bb3cbd0fb50728c9caa9a89.png

1077 ms

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1051 ms

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1144 ms

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1099 ms

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1109 ms

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1025 ms

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TheGrowthReport@2x-2043996a2080657e9b76df6497f4f106.png

1072 ms

Accessibility Review

segment.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

segment.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

segment.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Segment.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Segment.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

segment.com

Open Graph data is detected on the main page of Segment. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: