2.4 sec in total
237 ms
2 sec
214 ms
Click here to check amazing Shopper Culture content for United States. Otherwise, check out these important facts you probably never knew about shopperculture.com
Shopper Culture provides the latest news and thought-leadership on the impact of shopping culture on brand strategy, brand marketing, and global commerce.
Visit shopperculture.comWe analyzed Shopperculture.com page load time and found that the first response time was 237 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.
shopperculture.com performance score
name
value
score
weighting
Value3.4 s
36/100
10%
Value3.4 s
66/100
25%
Value3.4 s
89/100
10%
Value250 ms
84/100
30%
Value0
100/100
15%
Value8.6 s
37/100
10%
237 ms
351 ms
388 ms
235 ms
201 ms
Our browser made a total of 70 requests to load all elements on the main page. We found that 14% of them (10 requests) were addressed to the original Shopperculture.com, 17% (12 requests) were made to Shopperculture.typepad.com and 16% (11 requests) were made to Static.typepad.com. The less responsive or slowest element that took the longest time to load (886 ms) relates to the external source Shopperculture.typepad.com.
Page size can be reduced by 695.0 kB (31%)
2.3 MB
1.6 MB
In fact, the total size of Shopperculture.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.
Potential reduce by 69.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.7 kB or 81% of the original size.
Potential reduce by 204.2 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shopper Culture needs image optimization as it can save up to 204.2 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 246.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 246.0 kB or 68% of the original size.
Potential reduce by 175.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shopperculture.com needs all CSS files to be minified and compressed as it can save up to 175.1 kB or 83% of the original size.
Number of requests can be reduced by 39 (59%)
66
27
The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shopper Culture. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.
shopperculture.com
237 ms
www.shopperculture.com
351 ms
bootstrap.min.css
388 ms
bootstrap-bridge.css
235 ms
styles.css
201 ms
jquery.js
6 ms
flyouts-min.js
7 ms
jquery-1.10.1.min.js
5 ms
font-awesome.css
7 ms
recommend.js
62 ms
print.css
152 ms
sttypepad2.js
5 ms
CoverPop.min.js
158 ms
bootstrap.min.js
5 ms
quant.js
6 ms
theme.css
154 ms
bxslider.css
154 ms
widgets.css
155 ms
recentpostsfancy.css
155 ms
tipjar.css
156 ms
white.css
165 ms
atp-comments.css
160 ms
bxslider.css
159 ms
widgets.css
85 ms
recentpostsfancy.css
160 ms
base.css
169 ms
analytics.js
53 ms
header.png
208 ms
6a00e008cd6c2b883401bb08c6d076970d-320wi
375 ms
6a017d40c300e4970c01b8d1a38dc5970c-120wi
247 ms
6a0176156f39a8970c01b8d1a4ed69970c-320wi
455 ms
integerLogoTag.jpg
450 ms
btnFacebook.png
143 ms
btnPinterest.png
133 ms
btnLinkedIn.png
145 ms
btnTwitter.png
141 ms
6a00e008cd6c2b883401b8d1acf614970c-320wi
387 ms
6a00e008cd6c2b883401b8d1ab46bf970c-320wi
311 ms
6a00e008cd6c2b883401bb08c4d5bc970d-320wi
231 ms
6a00e008cd6c2b883401bb08c0c7cd970d-320wi
232 ms
6a00e008cd6c2b883401b7c81bf5f0970b-320wi
228 ms
6a00e008cd6c2b883401bb08bf1cb8970d-320wi
458 ms
6a00e008cd6c2b883401bb08c09f6f970d-320wi
674 ms
6a00e008cd6c2b883401bb08c068b6970d-320wi
383 ms
6a00e008cd6c2b883401b7c81a579e970b-320wi
390 ms
6a00e008cd6c2b883401b8d1a37e04970c-320wi
457 ms
6a00e008cd6c2b883401b8d1a33b5f970c-320wi
886 ms
entry.png
22 ms
transparent-black-010.png
37 ms
jquery-1.4.2.min.js
15 ms
collect
50 ms
buttons.js
6 ms
stats
151 ms
collect
17 ms
pixel;r=89100115;a=p-fcYWUmj5YbYKM;tags=typepad.extended;fpan=1;fpa=P0-382692923-1458195268049;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1458195268049;tzo=-180;ref=;url=http%3A%2F%2Fwww.shopperculture.com%2F;ogl=
14 ms
beacon.js
12 ms
getAllAppDefault.esi
46 ms
getSegment.php
164 ms
checkOAuth.esi
6 ms
t.dhj
6 ms
t.dhj
11 ms
cm
41 ms
s-3271.xgi
23 ms
hbpix
29 ms
5 ms
9 ms
xrefid.xgi
6 ms
pixel
18 ms
pixel
14 ms
2981
25 ms
shopperculture.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
List items (<li>) are not contained within <ul> or <ol> parent elements.
shopperculture.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
shopperculture.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shopperculture.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shopperculture.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
shopperculture.com
Open Graph description is not detected on the main page of Shopper Culture. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: