Tools & Wizards About Us
simplesmile.se screenshot

Report Summary

  • 59

    Performance

    Renders faster than
    74% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

simplesmile.se

Startsida - SimpleSmile

Page Load Speed

5 sec in total

First Response

407 ms

Resources Loaded

4 sec

Page Rendered

594 ms

simplesmile.se screenshot

About Website

Click here to check amazing Simple Smile content. Otherwise, check out these important facts you probably never knew about simplesmile.se

SimpleSmile och våra produkter hjälper dig att bleka dina tänder hemma snabbt, smidigt och effektivt. Tandblekning med garanterat resultat.

Visit simplesmile.se

Key Findings

We analyzed Simplesmile.se page load time and found that the first response time was 407 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

simplesmile.se performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

62/100

10%

LCP (Largest Contentful Paint)

Value3.2 s

72/100

25%

SI (Speed Index)

Value6.1 s

44/100

10%

TBT (Total Blocking Time)

Value740 ms

40/100

30%

CLS (Cumulative Layout Shift)

Value0.125

83/100

15%

TTI (Time to Interactive)

Value6.5 s

58/100

10%

Network Requests Diagram

simplesmile.se

407 ms

2426 ms

js

51 ms

gtm.js

85 ms

init.js

607 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Simplesmile.se, 64% (25 requests) were made to Simplesmile.com and 13% (5 requests) were made to Scontent-arn2-1.cdninstagram.com. The less responsive or slowest element that took the longest time to load (2.4 sec) relates to the external source Simplesmile.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 248.3 kB (13%)

Content Size

1.9 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Simplesmile.se main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 216.3 kB

  • Original 282.8 kB
  • After minification 282.4 kB
  • After compression 66.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 216.3 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Simple Smile images are well optimized though.

JavaScript Optimization

-59%

Potential reduce by 32.0 kB

  • Original 53.8 kB
  • After minification 53.8 kB
  • After compression 21.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.0 kB or 59% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (32%)

Requests Now

31

After Optimization

21

  • AJAX
  • Images
  • JavaScript

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Simple Smile. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

simplesmile.se

simplesmile.se

407 ms

2426 ms

js

js

51 ms

gtm.js

gtm.js

85 ms

init.js

init.js

607 ms

simple-smile-logotype.svg

simple-smile-logotype.svg

192 ms

bildspel.jpg

bildspel.jpg

679 ms

Kvinna-som-ler.jpg

Kvinna-som-ler.jpg

751 ms

js

js

43 ms

129791371_739604880002783_6418266944353735849_n.jpg

129791371_739604880002783_6418266944353735849_n.jpg

417 ms

127666310_1149904792091958_3079716773166753774_n.jpg

127666310_1149904792091958_3079716773166753774_n.jpg

507 ms

127811014_369358430824812_4101858025839886991_n.jpg

127811014_369358430824812_4101858025839886991_n.jpg

607 ms

127665514_2537615333202627_8338633363465937084_n.jpg

127665514_2537615333202627_8338633363465937084_n.jpg

686 ms

127236525_200626608210993_8338296185087231925_n.jpg

127236525_200626608210993_8338296185087231925_n.jpg

687 ms

js

js

76 ms

analytics.js

analytics.js

7 ms

linkid.js

linkid.js

106 ms

collect

collect

15 ms

flag-sek.svg

flag-sek.svg

101 ms

flag-dkk.svg

flag-dkk.svg

101 ms

flag-nok.svg

flag-nok.svg

117 ms

flag-fi.svg

flag-fi.svg

102 ms

flag-gbp.svg

flag-gbp.svg

199 ms

Simplesmile-Expert-Kit-350x280.jpg

Simplesmile-Expert-Kit-350x280.jpg

200 ms

SimpleSmile%C2%AE-SUPERWHITE-box-tube-350x280.jpeg

SimpleSmile%C2%AE-SUPERWHITE-box-tube-350x280.jpeg

202 ms

SS1200_start_kit-3-350x280.jpg

SS1200_start_kit-3-350x280.jpg

348 ms

Simplesmile-Expert-Refill-350x280.jpg

Simplesmile-Expert-Refill-350x280.jpg

407 ms

SS1201_Refill_Simplesmile-1-350x280.jpg

SS1201_Refill_Simplesmile-1-350x280.jpg

308 ms

Simplesmile_triple-refill3-350x280.jpg

Simplesmile_triple-refill3-350x280.jpg

300 ms

SS1310_Dual_Foam_Simplesmile-1-350x280.jpg

SS1310_Dual_Foam_Simplesmile-1-350x280.jpg

308 ms

Simplesmile-Expert-Pen-350x280.jpg

Simplesmile-Expert-Pen-350x280.jpg

301 ms

SS1202_Touchup_pen_Simplesmile-350x280.jpg

SS1202_Touchup_pen_Simplesmile-350x280.jpg

402 ms

om-foretaget-glad-kille.png

om-foretaget-glad-kille.png

501 ms

om-foretaget-glad-kille_desktop.png

om-foretaget-glad-kille_desktop.png

508 ms

Visa_2014_logo_detail.svg

Visa_2014_logo_detail.svg

408 ms

mastercard-seeklogo.com.svg

mastercard-seeklogo.com.svg

462 ms

klarna-seeklogo.com.svg

klarna-seeklogo.com.svg

501 ms

postnord-seeklogo.com.svg

postnord-seeklogo.com.svg

506 ms

UPS_Flat_Shield_cncontract_Blk_RGB_H20.png

UPS_Flat_Shield_cncontract_Blk_RGB_H20.png

508 ms

Accessibility Review

simplesmile.se accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

simplesmile.se best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

simplesmile.se SEO score

77

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Document doesn't have a valid hreflang

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    SV

  • Language Claimed

    SV

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Simplesmile.se can be misinterpreted by Google and other search engines. Our service has detected that Swedish is used on the page, and it matches the claimed language. Our system also found out that Simplesmile.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

simplesmile.se

Open Graph data is detected on the main page of Simple Smile. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: