Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 81

    SEO

    Google-friendlier than
    43% of websites

sina.com.cn

新浪网

Page Load Speed

5.9 sec in total

First Response

678 ms

Resources Loaded

4.6 sec

Page Rendered

573 ms

sina.com.cn screenshot

About Website

Visit sina.com.cn now to see the best up-to-date Sina content for China and also check out these interesting facts you probably never knew about sina.com.cn

新浪网为全球用户24小时提供全面及时的中文资讯,内容覆盖国内外突发新闻事件、体坛赛事、娱乐时尚、产业资讯、实用信息等,设有新闻、体育、娱乐、财经、科技、房产、汽车等30多个内容频道,同时开设博客、视频、论坛等自由互动交流空间。

Visit sina.com.cn

Key Findings

We analyzed Sina.com.cn page load time and found that the first response time was 678 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

sina.com.cn performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.9 s

4/100

10%

LCP (Largest Contentful Paint)

Value6.0 s

13/100

25%

SI (Speed Index)

Value20.4 s

0/100

10%

TBT (Total Blocking Time)

Value3,110 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.139

79/100

15%

TTI (Time to Interactive)

Value25.1 s

0/100

10%

Network Requests Diagram

sina.com.cn

678 ms

www.sina.com.cn

710 ms

index_style.css

14 ms

sinaads.js

732 ms

sima.js

460 ms

Our browser made a total of 130 requests to load all elements on the main page. We found that 5% of them (7 requests) were addressed to the original Sina.com.cn, 51% (66 requests) were made to K.sinaimg.cn and 6% (8 requests) were made to N.sinaimg.cn. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Hq.sinajs.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 796.6 kB (38%)

Content Size

2.1 MB

After Optimization

1.3 MB

In fact, the total size of Sina.com.cn main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 980.3 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 355.6 kB

  • Original 455.1 kB
  • After minification 390.5 kB
  • After compression 99.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 64.7 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 355.6 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 22.5 kB

  • Original 980.3 kB
  • After minification 957.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Sina images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 413.3 kB

  • Original 657.4 kB
  • After minification 617.6 kB
  • After compression 244.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 413.3 kB or 63% of the original size.

CSS Optimization

-24%

Potential reduce by 5.2 kB

  • Original 21.5 kB
  • After minification 21.5 kB
  • After compression 16.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sina.com.cn needs all CSS files to be minified and compressed as it can save up to 5.2 kB or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (27%)

Requests Now

128

After Optimization

93

The browser has sent 128 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sina. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

sina.com.cn accessibility score

64

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

sina.com.cn best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

sina.com.cn SEO score

81

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sina.com.cn can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Sina.com.cn main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Sina. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: