Tools & Wizards About Us
sleepstore.co.nz screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 78

    SEO

    Google-friendlier than
    39% of websites

sleepstore.co.nz

Voted NZ's best baby store | Baby sleeping bags, Baby Gifts, Swaddles, Carriers | The Sleep Store Shop Online

Page Load Speed

4.2 sec in total

First Response

285 ms

Resources Loaded

3.2 sec

Page Rendered

662 ms

sleepstore.co.nz screenshot

About Website

Click here to check amazing Sleep Store content. Otherwise, check out these important facts you probably never knew about sleepstore.co.nz

4 times winner of NZ Best Online Baby Store, with Best range of baby gifts, 5-star service & NZ's best range of baby products. Specialists in baby swaddles, baby wraps, baby sleeping bags, cot & ...

Visit sleepstore.co.nz

Key Findings

We analyzed Sleepstore.co.nz page load time and found that the first response time was 285 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

sleepstore.co.nz performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

8/100

10%

LCP (Largest Contentful Paint)

Value10.5 s

0/100

25%

SI (Speed Index)

Value17.4 s

0/100

10%

TBT (Total Blocking Time)

Value3,720 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value33.6 s

0/100

10%

Network Requests Diagram

www.thesleepstore.co.nz

285 ms

www.thesleepstore.co.nz

607 ms

jry2zca.css

76 ms

theme-bundle.head_async.js

104 ms

theme-eb6e6980-7e0b-013d-0940-5632fd0d9de0.css

74 ms

Our browser made a total of 158 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Sleepstore.co.nz, 35% (56 requests) were made to Cdn11.bigcommerce.com and 4% (7 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source I.shgcdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 749.1 kB (10%)

Content Size

7.5 MB

After Optimization

6.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sleepstore.co.nz main page is 7.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.4 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 682.4 kB

  • Original 918.1 kB
  • After minification 807.4 kB
  • After compression 235.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 110.7 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 682.4 kB or 74% of the original size.

Image Optimization

-1%

Potential reduce by 65.2 kB

  • Original 6.4 MB
  • After minification 6.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Sleep Store images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.5 kB

  • Original 110.9 kB
  • After minification 110.9 kB
  • After compression 109.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 70 B

  • Original 21.9 kB
  • After minification 21.9 kB
  • After compression 21.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sleepstore.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 33 (22%)

Requests Now

147

After Optimization

114

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 147 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sleep Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.thesleepstore.co.nz

www.thesleepstore.co.nz

285 ms

www.thesleepstore.co.nz

www.thesleepstore.co.nz

607 ms

jry2zca.css

jry2zca.css

76 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

104 ms

theme-eb6e6980-7e0b-013d-0940-5632fd0d9de0.css

theme-eb6e6980-7e0b-013d-0940-5632fd0d9de0.css

74 ms

google_analytics4-1c2b7be4d55eec47587da63febce263d4592b327.js

google_analytics4-1c2b7be4d55eec47587da63febce263d4592b327.js

104 ms

loader.js

loader.js

112 ms

acp-magento.js

acp-magento.js

103 ms

vMPBi60tF5Y82w7wEJYJFg

vMPBi60tF5Y82w7wEJYJFg

187 ms

fast-simon-autocomplete-init.umd.js

fast-simon-autocomplete-init.umd.js

409 ms

index.js

index.js

81 ms

acp-magento.js

acp-magento.js

118 ms

clipboard.min.js

clipboard.min.js

89 ms

slick-theme.min.css

slick-theme.min.css

159 ms

slick.min.css

slick.min.css

158 ms

jquery.min.js

jquery.min.js

38 ms

slick.min.js

slick.min.js

159 ms

swell-rewards.js

swell-rewards.js

62 ms

674cc276317bd7b780d0683f_674cc276317bd7b780d06bcf.css

674cc276317bd7b780d0683f_674cc276317bd7b780d06bcf.css

297 ms

global-assets-7f11e87f31db131c13af9a07f7e6557dc763c46b.js

global-assets-7f11e87f31db131c13af9a07f7e6557dc763c46b.js

584 ms

add_ons_asset_674cc276317bd7b780d0683f_674cc276317bd7b780d06bcf.js

add_ons_asset_674cc276317bd7b780d0683f_674cc276317bd7b780d06bcf.js

674 ms

p.css

p.css

61 ms

theme-bundle.main.js

theme-bundle.main.js

282 ms

WT4tDGnt0fQUQBH7LO2emaW42kv4jqYC8tpS5Mc1

WT4tDGnt0fQUQBH7LO2emaW42kv4jqYC8tpS5Mc1

27 ms

vMPBi60tF5Y82w7wEJYJFg.js

vMPBi60tF5Y82w7wEJYJFg.js

280 ms

ab65eba0-caf7-4f96-9939-6be48ae1298c.js

ab65eba0-caf7-4f96-9939-6be48ae1298c.js

476 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

42 ms

visitor_stencil.js

visitor_stencil.js

53 ms

collector.js

collector.js

102 ms

klaviyo.js

klaviyo.js

332 ms

14be19555ecd4f9e92e49aa9553ee463.min.js

14be19555ecd4f9e92e49aa9553ee463.min.js

408 ms

embed.js

embed.js

57 ms

01J5PNVEC5XCAZA93XBB3DGB41

01J5PNVEC5XCAZA93XBB3DGB41

107 ms

fbevents.js

fbevents.js

454 ms

gtm.js

gtm.js

482 ms

hotjar-2410560.js

hotjar-2410560.js

309 ms

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loading.svg

loading.svg

184 ms

1124%20bfcm%20sale%20mini%20menu%20tile%20square__29222.original.png

1124%20bfcm%20sale%20mini%20menu%20tile%20square__29222.original.png

184 ms

woolbabe%20dune%20seascape%20and%20dusk%20wilderness__59500.original.jpg

woolbabe%20dune%20seascape%20and%20dusk%20wilderness__59500.original.jpg

183 ms

swaddles%20%26%20wraps%20-%20baby%20swaddled%20in%20merino%20swaddle%20blanket__88109.original.jpg

swaddles%20%26%20wraps%20-%20baby%20swaddled%20in%20merino%20swaddle%20blanket__88109.original.jpg

183 ms

sleep%20aids%20-%20yogasleep%20hushh2__33956.original.jpg

sleep%20aids%20-%20yogasleep%20hushh2__33956.original.jpg

419 ms

feed%20-%20purple%20replay%20dish%2C%20dipper%2C%20sippy%20cup%20and%20spoon%20and%20forl%20on%20table__02369.original.jpg

feed%20-%20purple%20replay%20dish%2C%20dipper%2C%20sippy%20cup%20and%20spoon%20and%20forl%20on%20table__02369.original.jpg

183 ms

baby%20basics%20range%20of%20organic%20cotton%20bodysuits__60962.original.jpg

baby%20basics%20range%20of%20organic%20cotton%20bodysuits__60962.original.jpg

440 ms

nursery%20-%20baby%20lying%20in%20the%20sleep%20store%20frank%20cot%20with%20shelf%20of%20nursery%20accessories%20nearby__66801.original.jpg

nursery%20-%20baby%20lying%20in%20the%20sleep%20store%20frank%20cot%20with%20shelf%20of%20nursery%20accessories%20nearby__66801.original.jpg

358 ms

bedding%20category%20-%20toddler%20bedding%20set__27835.original.jpg

bedding%20category%20-%20toddler%20bedding%20set__27835.original.jpg

439 ms

bath-change%20-%20the%20sleep%20store%20towels%20hanging%20on%20a%20rack__75854.original.jpg

bath-change%20-%20the%20sleep%20store%20towels%20hanging%20on%20a%20rack__75854.original.jpg

357 ms

care%20and%20wellbeing%20-%20crane%203%20in%201%20humidifiers__24976.original.png

care%20and%20wellbeing%20-%20crane%203%20in%201%20humidifiers__24976.original.png

357 ms

for%20mum%20-%20mum%20cuddling%20sleeping%20baby%20wearing%20woolbabe%20merino%20organic%20cotton%20sleepwear%20-flip__86290.original.jpg

for%20mum%20-%20mum%20cuddling%20sleeping%20baby%20wearing%20woolbabe%20merino%20organic%20cotton%20sleepwear%20-flip__86290.original.jpg

443 ms

out%20%26%20about%20-%20mum%20wearing%20little%20baby%20in%20a%20boba%20bliss%20baby%20carrier%20-%20posy__14316.original.jpg

out%20%26%20about%20-%20mum%20wearing%20little%20baby%20in%20a%20boba%20bliss%20baby%20carrier%20-%20posy__14316.original.jpg

444 ms

woolbabe%203%20seasons%20front%20zip%20meadow%20stripe__15642.original.jpg

woolbabe%203%20seasons%20front%20zip%20meadow%20stripe__15642.original.jpg

444 ms

clearance-and-discontinued-menu-image__01953.original.png

clearance-and-discontinued-menu-image__01953.original.png

518 ms

specials-menu-image__68322.original.png

specials-menu-image__68322.original.png

522 ms

newborn%20in%20woolbabe%20mini__60894.original.jpg

newborn%20in%20woolbabe%20mini__60894.original.jpg

523 ms

best%20sellers%20-%20woolbabe%20pebble%203%20seasons%20side%20zip%20sleeping%20bag%2009__39526.original.jpg

best%20sellers%20-%20woolbabe%20pebble%203%20seasons%20side%20zip%20sleeping%20bag%2009__39526.original.jpg

528 ms

menu-icon--gift-registry.png

menu-icon--gift-registry.png

632 ms

menu-icon--sleep-advice.png

menu-icon--sleep-advice.png

635 ms

menu-icon--woolbabe.png

menu-icon--woolbabe.png

633 ms

menu-icon--the-sleep-store.png

menu-icon--the-sleep-store.png

543 ms

menu-icon--yogasleep.jpg

menu-icon--yogasleep.jpg

629 ms

menu-icon--boba.png

menu-icon--boba.png

639 ms

menu-icon--bumkins.png

menu-icon--bumkins.png

639 ms

menu-icon--crane.png

menu-icon--crane.png

641 ms

menu-icon--baby-basics.png

menu-icon--baby-basics.png

644 ms

menu-icon--ergopouch.jpg

menu-icon--ergopouch.jpg

642 ms

1124%20bfcm%20sale%20mini%20menu%20tile%20copy__84523.original.png

1124%20bfcm%20sale%20mini%20menu%20tile%20copy__84523.original.png

641 ms

1124-bfcm-selling-fast-menu-tile__34322.original.png

1124-bfcm-selling-fast-menu-tile__34322.original.png

645 ms

1124-bfcm-under20__89001.original.png

1124-bfcm-under20__89001.original.png

647 ms

menu-icon--rewards-item-1.png

menu-icon--rewards-item-1.png

649 ms

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menu-icon--rewards-item-2.png

652 ms

menu-icon--rewards-item-3.png

menu-icon--rewards-item-3.png

654 ms

swell-loader.svg

swell-loader.svg

649 ms

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155 ms

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327 ms

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414 ms

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327 ms

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328 ms

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328 ms

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crane%20tower%20fan%20for%20higlights__58436.original.jpg

597 ms

app.v1.0.368.js

app.v1.0.368.js

384 ms

b.box%20lunchbox%20higlight__22760.original.jpg

b.box%20lunchbox%20higlight__22760.original.jpg

473 ms

boy%20in%20sand%20wearingneon%20rash%20vest__72710.original.jpg

boy%20in%20sand%20wearingneon%20rash%20vest__72710.original.jpg

475 ms

the%20sleep%20store%20hooded%20baby%20towel%20-%20grey%20-%20highlights__92328.original.jpg

the%20sleep%20store%20hooded%20baby%20towel%20-%20grey%20-%20highlights__92328.original.jpg

475 ms

postpartum%20range%20for%20highlights__54441.original.jpg

postpartum%20range%20for%20highlights__54441.original.jpg

475 ms

0.2%20tog%20sleeping%20bags%20in%20fern%20and%20fern%20safari__29457.original.jpg

0.2%20tog%20sleeping%20bags%20in%20fern%20and%20fern%20safari__29457.original.jpg

474 ms

connetix__00294.original.jpg

connetix__00294.original.jpg

302 ms

honeysticks%20bath%20toys__29924.original.jpg

honeysticks%20bath%20toys__29924.original.jpg

303 ms

baby%20wearing%20pointelle%20gown__62573.original.jpg

baby%20wearing%20pointelle%20gown__62573.original.jpg

410 ms

nobot

nobot

177 ms

sleepy%20socks%20highlights__16676.original.jpg

sleepy%20socks%20highlights__16676.original.jpg

224 ms

sleeping%20suits%20higlight__50900.original.jpg

sleeping%20suits%20higlight__50900.original.jpg

223 ms

bibs%20dummies%20-%20petrol%20-%20higlights__68478.original.jpg

bibs%20dummies%20-%20petrol%20-%20higlights__68478.original.jpg

221 ms

index.php

index.php

353 ms

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clearance-and-discontinued-menu-image__37897.original.png

325 ms

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323 ms

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carts

carts

356 ms

current.jwt

current.jwt

360 ms

bootstrap.min.css

bootstrap.min.css

55 ms

font-awesome.min.css

font-awesome.min.css

143 ms

css

css

78 ms

Accessibility Review

sleepstore.co.nz accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

sleepstore.co.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

sleepstore.co.nz SEO score

78

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sleepstore.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sleepstore.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sleepstore.co.nz

Open Graph description is not detected on the main page of Sleep Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: