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smartinsight.co.uk screenshot

Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

smartinsight.co.uk

SMART Insight Ltd - Loyalty Card and Database Marketing Systems

Page Load Speed

3.6 sec in total

First Response

436 ms

Resources Loaded

2.3 sec

Page Rendered

841 ms

smartinsight.co.uk screenshot

About Website

Welcome to smartinsight.co.uk homepage info - get ready to check SMART Insight best content right away, or after learning these important things about smartinsight.co.uk

Understand your customers better, communicate with them more effectively and build your profits, the SMART way with SMART-Loyalty, SMART-Client, SMART-Clinic and SMART-Coach

Visit smartinsight.co.uk

Key Findings

We analyzed Smartinsight.co.uk page load time and found that the first response time was 436 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

smartinsight.co.uk performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

44/100

10%

LCP (Largest Contentful Paint)

Value3.2 s

73/100

25%

SI (Speed Index)

Value3.6 s

87/100

10%

TBT (Total Blocking Time)

Value2,150 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value9.7 s

29/100

10%

Network Requests Diagram

smartinsight.co.uk

436 ms

smartinsight.co.uk

355 ms

js

80 ms

bootstrap.min.css

53 ms

slick.css

92 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 75% of them (61 requests) were addressed to the original Smartinsight.co.uk, 6% (5 requests) were made to Fonts.gstatic.com and 6% (5 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Smartinsight.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 307.6 kB (9%)

Content Size

3.5 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smartinsight.co.uk main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 44.8 kB

  • Original 55.7 kB
  • After minification 46.1 kB
  • After compression 10.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.7 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 44.8 kB or 80% of the original size.

Image Optimization

-8%

Potential reduce by 246.6 kB

  • Original 3.1 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. SMART Insight images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 15.5 kB

  • Original 254.0 kB
  • After minification 253.9 kB
  • After compression 238.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 643 B

  • Original 43.9 kB
  • After minification 43.9 kB
  • After compression 43.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartinsight.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (19%)

Requests Now

73

After Optimization

59

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SMART Insight. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smartinsight.co.uk

smartinsight.co.uk

436 ms

smartinsight.co.uk

smartinsight.co.uk

355 ms

js

js

80 ms

bootstrap.min.css

bootstrap.min.css

53 ms

slick.css

slick.css

92 ms

slick-theme.css

slick-theme.css

174 ms

css2

css2

50 ms

smartinsight-logo.png

smartinsight-logo.png

288 ms

trelawney-card.png

trelawney-card.png

684 ms

glebe-card.png

glebe-card.png

613 ms

gardens-etc-card.png

gardens-etc-card.png

607 ms

blue-diamond-card.png

blue-diamond-card.png

849 ms

rewarding-you-card.png

rewarding-you-card.png

850 ms

blackdown-card.png

blackdown-card.png

531 ms

skin-health-spa-card.png

skin-health-spa-card.png

694 ms

wroes-card.png

wroes-card.png

688 ms

lawson-card.png

lawson-card.png

781 ms

cadbury-card.png

cadbury-card.png

847 ms

garden-delight-card.png

garden-delight-card.png

777 ms

shoots-card.png

shoots-card.png

783 ms

countrymans-choice-card.png

countrymans-choice-card.png

861 ms

view-card.png

view-card.png

864 ms

jquery-3.7.0.min.js

jquery-3.7.0.min.js

33 ms

popper.min.js

popper.min.js

32 ms

bootstrap.min.js

bootstrap.min.js

64 ms

api.js

api.js

53 ms

slick.min.js

slick.min.js

872 ms

smart-client-ro.png

smart-client-ro.png

952 ms

smart-loyalty-ro.png

smart-loyalty-ro.png

953 ms

smart-clinic-ro.png

smart-clinic-ro.png

954 ms

smart-coach-ro.png

smart-coach-ro.png

955 ms

smart-mail.png

smart-mail.png

956 ms

smart-text.png

smart-text.png

969 ms

smart-surveys.png

smart-surveys.png

1044 ms

smart-app.png

smart-app.png

1044 ms

smart-tickets.png

smart-tickets.png

1045 ms

smart-contact.png

smart-contact.png

1046 ms

smart-calendar.png

smart-calendar.png

1048 ms

smart-pos.png

smart-pos.png

1095 ms

smart-vouchers.png

smart-vouchers.png

1099 ms

smart-websites.png

smart-websites.png

1100 ms

smart-store.png

smart-store.png

1100 ms

smart-files.png

smart-files.png

1138 ms

smart-brochure.png

smart-brochure.png

1138 ms

smart-training.png

smart-training.png

1139 ms

smart-pay.png

smart-pay.png

1086 ms

KFOmCnqEu92Fr1Me5Q.ttf

KFOmCnqEu92Fr1Me5Q.ttf

32 ms

KFOlCnqEu92Fr1MmEU9vAw.ttf

KFOlCnqEu92Fr1MmEU9vAw.ttf

81 ms

smart-property.png

smart-property.png

983 ms

recaptcha__en.js

recaptcha__en.js

37 ms

smart-cube.png

smart-cube.png

893 ms

smart-coachtours.png

smart-coachtours.png

690 ms

smart-coachschools.png

smart-coachschools.png

613 ms

smart-coachhire.png

smart-coachhire.png

609 ms

smart-jobs.png

smart-jobs.png

575 ms

blue-diamond-logo.png

blue-diamond-logo.png

571 ms

view-garden-centre-logo.png

view-garden-centre-logo.png

567 ms

wroes-logo.png

wroes-logo.png

525 ms

lawson-logo.png

lawson-logo.png

521 ms

extra-mile-printing-logo.png

extra-mile-printing-logo.png

522 ms

fairfield-school-logo.png

fairfield-school-logo.png

492 ms

flint-plus-flint-logo.png

flint-plus-flint-logo.png

494 ms

skin-health-spa-logo.png

skin-health-spa-logo.png

494 ms

the-chocolate-tart-logo.png

the-chocolate-tart-logo.png

525 ms

hunter-barrington-logo.png

hunter-barrington-logo.png

519 ms

anchor

anchor

60 ms

styles__ltr.css

styles__ltr.css

16 ms

recaptcha__en.js

recaptcha__en.js

20 ms

bakers-dolphin-logo.png

bakers-dolphin-logo.png

432 ms

all-trades-logo.png

all-trades-logo.png

465 ms

rwl-400x400.jpg

rwl-400x400.jpg

467 ms

favicon.png

favicon.png

466 ms

ajax-loader.gif

ajax-loader.gif

505 ms

slick.woff

slick.woff

505 ms

DU0eRIPNFKmmfQTbS7JHMyBYwY9DEaC76-5CPNiVm3Q.js

DU0eRIPNFKmmfQTbS7JHMyBYwY9DEaC76-5CPNiVm3Q.js

42 ms

webworker.js

webworker.js

41 ms

logo_48.png

logo_48.png

29 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

12 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

51 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

56 ms

recaptcha__en.js

recaptcha__en.js

54 ms

Accessibility Review

smartinsight.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

smartinsight.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

smartinsight.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartinsight.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartinsight.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartinsight.co.uk

Open Graph description is not detected on the main page of SMART Insight. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: