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smartland.com screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

smartland.com

Smartland – Multifamily Real Estate Invesment Company

Page Load Speed

3.4 sec in total

First Response

55 ms

Resources Loaded

3 sec

Page Rendered

363 ms

smartland.com screenshot

About Website

Welcome to smartland.com homepage info - get ready to check Smartland best content for United States right away, or after learning these important things about smartland.com

Smartland® is an ecosystem-based private equity firm, focused on multifamily real estate and light industrial opportunities in Florida & Ohio

Visit smartland.com

Key Findings

We analyzed Smartland.com page load time and found that the first response time was 55 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

smartland.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value4.1 s

47/100

25%

SI (Speed Index)

Value3.7 s

86/100

10%

TBT (Total Blocking Time)

Value3,130 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.4 s

5/100

10%

Network Requests Diagram

smartland.com

55 ms

smartland.com

1493 ms

gtm.js

79 ms

autoptimize_b887fae0289ecb01eec07f7eeb952d02.css

158 ms

autoptimize_6189094d98f55d4f4030c49817c43498.css

47 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 12% of them (5 requests) were addressed to the original Smartland.com, 76% (32 requests) were made to D20sxau8kfshpa.cloudfront.net and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Smartland.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 499.2 kB (45%)

Content Size

1.1 MB

After Optimization

604.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smartland.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 676.8 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 159.6 kB

  • Original 197.6 kB
  • After minification 197.2 kB
  • After compression 38.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 159.6 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 7.5 kB

  • Original 155.3 kB
  • After minification 147.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smartland images are well optimized though.

JavaScript Optimization

-49%

Potential reduce by 331.8 kB

  • Original 676.8 kB
  • After minification 676.8 kB
  • After compression 345.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 331.8 kB or 49% of the original size.

CSS Optimization

-0%

Potential reduce by 238 B

  • Original 74.4 kB
  • After minification 74.4 kB
  • After compression 74.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartland.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 16 (44%)

Requests Now

36

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smartland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smartland.com

smartland.com

55 ms

smartland.com

smartland.com

1493 ms

gtm.js

gtm.js

79 ms

autoptimize_b887fae0289ecb01eec07f7eeb952d02.css

autoptimize_b887fae0289ecb01eec07f7eeb952d02.css

158 ms

autoptimize_6189094d98f55d4f4030c49817c43498.css

autoptimize_6189094d98f55d4f4030c49817c43498.css

47 ms

animate.min.css

animate.min.css

52 ms

jquery.min.js

jquery.min.js

46 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

26 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

26 ms

wp-polyfill.min.js

wp-polyfill.min.js

29 ms

dom-ready.min.js

dom-ready.min.js

30 ms

hooks.min.js

hooks.min.js

28 ms

i18n.min.js

i18n.min.js

30 ms

a11y.min.js

a11y.min.js

29 ms

api.js

api.js

48 ms

autoptimize_a2aa2c18024e800cd9756b2c866e4d17.js

autoptimize_a2aa2c18024e800cd9756b2c866e4d17.js

33 ms

calculator_icon.svg

calculator_icon.svg

25 ms

1862442.js

1862442.js

167 ms

autoptimize_single_3e85c0a757f48a5c902e199b9541202e.js

autoptimize_single_3e85c0a757f48a5c902e199b9541202e.js

13 ms

smartland-logo.svg

smartland-logo.svg

14 ms

search.svg

search.svg

10 ms

background.jpg

background.jpg

247 ms

e-book.png

e-book.png

121 ms

meet_our_team.svg

meet_our_team.svg

10 ms

map.png

map.png

93 ms

telephone.png

telephone.png

91 ms

smartland-logo-white.svg

smartland-logo-white.svg

83 ms

explore-offering.jpeg

explore-offering.jpeg

1242 ms

back-to-top-scroll.svg

back-to-top-scroll.svg

92 ms

facebook-lgd.svg

facebook-lgd.svg

116 ms

linkedin-lgd.svg

linkedin-lgd.svg

93 ms

youtube-lgd.svg

youtube-lgd.svg

113 ms

instagram-lgd.svg

instagram-lgd.svg

116 ms

twitter-lgd.svg

twitter-lgd.svg

119 ms

whatsapp.svg

whatsapp.svg

121 ms

mail.svg

mail.svg

123 ms

AkkuratProLight.woff

AkkuratProLight.woff

89 ms

AkkuratProBold.woff

AkkuratProBold.woff

39 ms

recaptcha__en.js

recaptcha__en.js

25 ms

AkkuratProBold.woff2

AkkuratProBold.woff2

4 ms

AkkuratProLight.woff2

AkkuratProLight.woff2

5 ms

autoptimize_f637c8737ec7525695a5301f7a69ccd9.css

autoptimize_f637c8737ec7525695a5301f7a69ccd9.css

4 ms

Accessibility Review

smartland.com accessibility score

100

Accessibility Issues

Best Practices

smartland.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

smartland.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartland.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartland.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartland.com

Open Graph data is detected on the main page of Smartland. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: