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smartmarkglobal.com screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    47% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 57% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

smartmarkglobal.com

SmartMark Communications - Global Consulting, PR and Communications

Page Load Speed

3.3 sec in total

First Response

941 ms

Resources Loaded

1.8 sec

Page Rendered

538 ms

smartmarkglobal.com screenshot

About Website

Visit smartmarkglobal.com now to see the best up-to-date Smart Mark Global content and also check out these interesting facts you probably never knew about smartmarkglobal.com

SmartMark offers end-to-end communications solutions under one roof including: strategic consulting, public relations, public affairs, innovation strategy, partner and community outreach, outsourcing ...

Visit smartmarkglobal.com

Key Findings

We analyzed Smartmarkglobal.com page load time and found that the first response time was 941 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

smartmarkglobal.com performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value5.2 s

23/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value3,510 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.131

81/100

15%

TTI (Time to Interactive)

Value8.5 s

37/100

10%

Network Requests Diagram

smartmarkglobal.com

941 ms

js

87 ms

css

116 ms

style.min.css

98 ms

styles.css

72 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 68% of them (28 requests) were addressed to the original Smartmarkglobal.com, 10% (4 requests) were made to Use.fontawesome.com and 10% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (941 ms) belongs to the original domain Smartmarkglobal.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 307.7 kB (13%)

Content Size

2.3 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smartmarkglobal.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 28.4 kB

  • Original 35.1 kB
  • After minification 29.8 kB
  • After compression 6.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.2 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.4 kB or 81% of the original size.

Image Optimization

-13%

Potential reduce by 274.0 kB

  • Original 2.2 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Smart Mark Global needs image optimization as it can save up to 274.0 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 615 B

  • Original 75.6 kB
  • After minification 75.6 kB
  • After compression 75.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 4.6 kB

  • Original 41.0 kB
  • After minification 40.9 kB
  • After compression 36.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartmarkglobal.com needs all CSS files to be minified and compressed as it can save up to 4.6 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (60%)

Requests Now

35

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smart Mark Global. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smartmarkglobal.com

smartmarkglobal.com

941 ms

js

js

87 ms

css

css

116 ms

style.min.css

style.min.css

98 ms

styles.css

styles.css

72 ms

style.css

style.css

37 ms

framework.css

framework.css

71 ms

masterslider.main.css

masterslider.main.css

164 ms

custom.css

custom.css

68 ms

jquery.min.js

jquery.min.js

158 ms

jquery-migrate.min.js

jquery-migrate.min.js

160 ms

83475eb385.js

83475eb385.js

386 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

160 ms

wp-polyfill.min.js

wp-polyfill.min.js

159 ms

index.js

index.js

160 ms

navigation.js

navigation.js

249 ms

custom.js

custom.js

206 ms

skip-link-focus-fix.js

skip-link-focus-fix.js

206 ms

imagesloaded.min.js

imagesloaded.min.js

205 ms

masonry.min.js

masonry.min.js

193 ms

analytics.js

analytics.js

104 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

109 ms

collect

collect

70 ms

83475eb385.css

83475eb385.css

175 ms

font-awesome-css.min.css

font-awesome-css.min.css

43 ms

word-header-2.jpg

word-header-2.jpg

95 ms

mha-logo.png

mha-logo.png

198 ms

smartmark-logo.png

smartmark-logo.png

67 ms

customer-experience-2.jpg

customer-experience-2.jpg

67 ms

communications-bucket.jpg

communications-bucket.jpg

151 ms

research-bucket.jpg

research-bucket.jpg

153 ms

policy-bucket.jpg

policy-bucket.jpg

152 ms

smartmark-labs-img.jpg

smartmark-labs-img.jpg

151 ms

bge-bg.png

bge-bg.png

266 ms

BGE-Logo.png

BGE-Logo.png

182 ms

mha-bg.jpg

mha-bg.jpg

183 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

118 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

153 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

165 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

165 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

195 ms

Accessibility Review

smartmarkglobal.com accessibility score

84

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

smartmarkglobal.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

smartmarkglobal.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartmarkglobal.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartmarkglobal.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartmarkglobal.com

Open Graph data is detected on the main page of Smart Mark Global. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: