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smartoutdoor.co.uk screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

smartoutdoor.co.uk

Intelligent Digital Outdoor Advertising - Smart Outdoor

Page Load Speed

6 sec in total

First Response

1.3 sec

Resources Loaded

3.4 sec

Page Rendered

1.3 sec

smartoutdoor.co.uk screenshot

About Website

Welcome to smartoutdoor.co.uk homepage info - get ready to check Smart Outdoor best content right away, or after learning these important things about smartoutdoor.co.uk

Smart Outdoor are the UK’s innovative specialists in digital out of home (DOOH) advertising with over 300 screens across the UK. Based near Newcastle, we can bring your business to the forefront of yo...

Visit smartoutdoor.co.uk

Key Findings

We analyzed Smartoutdoor.co.uk page load time and found that the first response time was 1.3 sec and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

smartoutdoor.co.uk performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value14.6 s

0/100

25%

SI (Speed Index)

Value12.1 s

3/100

10%

TBT (Total Blocking Time)

Value830 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0.092

91/100

15%

TTI (Time to Interactive)

Value23.4 s

1/100

10%

Network Requests Diagram

www.smartoutdoor.co.uk

1287 ms

autoptimize_c4f2c2e6b2864a97850d6b167bae8baf.css

585 ms

custom-frontend.min.css

306 ms

custom-pro-frontend.min.css

415 ms

all.css

46 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 57% of them (47 requests) were addressed to the original Smartoutdoor.co.uk, 33% (27 requests) were made to Fonts.gstatic.com and 5% (4 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Smartoutdoor.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 412.7 kB (8%)

Content Size

5.0 MB

After Optimization

4.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smartoutdoor.co.uk main page is 5.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 4.2 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 188.9 kB

  • Original 230.3 kB
  • After minification 230.2 kB
  • After compression 41.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 188.9 kB or 82% of the original size.

Image Optimization

-5%

Potential reduce by 223.1 kB

  • Original 4.2 MB
  • After minification 3.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smart Outdoor images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 333 B

  • Original 424.4 kB
  • After minification 424.3 kB
  • After compression 424.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 355 B

  • Original 213.1 kB
  • After minification 213.1 kB
  • After compression 212.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartoutdoor.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 39 (81%)

Requests Now

48

After Optimization

9

  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smart Outdoor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.smartoutdoor.co.uk

www.smartoutdoor.co.uk

1287 ms

autoptimize_c4f2c2e6b2864a97850d6b167bae8baf.css

autoptimize_c4f2c2e6b2864a97850d6b167bae8baf.css

585 ms

custom-frontend.min.css

custom-frontend.min.css

306 ms

custom-pro-frontend.min.css

custom-pro-frontend.min.css

415 ms

all.css

all.css

46 ms

css

css

41 ms

jquery.min.js

jquery.min.js

399 ms

jquery-migrate.min.js

jquery-migrate.min.js

303 ms

widget.min.js

widget.min.js

310 ms

select2.min.js

select2.min.js

315 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

542 ms

autoptimize_single_c5592a6fda4d0b779f56db2d5ddac010.js

autoptimize_single_c5592a6fda4d0b779f56db2d5ddac010.js

426 ms

geodirectory.min.js

geodirectory.min.js

427 ms

script.min.js

script.min.js

541 ms

v4-shims.min.js

v4-shims.min.js

543 ms

js

js

84 ms

221827.js

221827.js

51 ms

autoptimize_single_00ba53efb8e7e4a77e9b199b7fb2e178.js

autoptimize_single_00ba53efb8e7e4a77e9b199b7fb2e178.js

472 ms

js

js

123 ms

oms.min.js

oms.min.js

471 ms

goMap.min.js

goMap.min.js

559 ms

autoptimize_single_7073b2ced90c5224fab4fc87c78bd1e8.js

autoptimize_single_7073b2ced90c5224fab4fc87c78bd1e8.js

560 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

560 ms

lottie.min.js

lottie.min.js

684 ms

jquery-numerator.min.js

jquery-numerator.min.js

561 ms

imagesloaded.min.js

imagesloaded.min.js

560 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

592 ms

webpack.runtime.min.js

webpack.runtime.min.js

612 ms

frontend-modules.min.js

frontend-modules.min.js

648 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

648 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

694 ms

wp-polyfill.min.js

wp-polyfill.min.js

698 ms

hooks.min.js

hooks.min.js

709 ms

i18n.min.js

i18n.min.js

737 ms

frontend.min.js

frontend.min.js

739 ms

waypoints.min.js

waypoints.min.js

742 ms

core.min.js

core.min.js

745 ms

frontend.min.js

frontend.min.js

795 ms

elements-handlers.min.js

elements-handlers.min.js

814 ms

underscore.min.js

underscore.min.js

845 ms

wp-util.min.js

wp-util.min.js

842 ms

frontend.min.js

frontend.min.js

848 ms

Smart-Outdoor-700x90.png

Smart-Outdoor-700x90.png

396 ms

Great-North-Screen-1-1.jpg

Great-North-Screen-1-1.jpg

522 ms

York-Designer-Village-58-of-60-700x394.jpg

York-Designer-Village-58-of-60-700x394.jpg

545 ms

RGCF-Smart-Media-Group.jpg

RGCF-Smart-Media-Group.jpg

1172 ms

IMG_150sd4-1-700x1243.png

IMG_150sd4-1-700x1243.png

994 ms

York-Designer-Village-58-of-60-300x169.jpg

York-Designer-Village-58-of-60-300x169.jpg

504 ms

IMG_150sd4-1-169x300.png

IMG_150sd4-1-169x300.png

591 ms

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pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

46 ms

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47 ms

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47 ms

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47 ms

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48 ms

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48 ms

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71 ms

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73 ms

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pxiByp8kv8JHgFVrLBT5Z1xlEA.ttf

72 ms

MYRIADPRO-COND.woff

MYRIADPRO-COND.woff

513 ms

MyriadPro-BlackCond.woff

MyriadPro-BlackCond.woff

531 ms

fa-brands-400.ttf

fa-brands-400.ttf

30 ms

MYRIADPRO-REGULAR.woff

MYRIADPRO-REGULAR.woff

646 ms

fa-solid-900.ttf

fa-solid-900.ttf

46 ms

fa-regular-400.ttf

fa-regular-400.ttf

81 ms

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72 ms

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73 ms

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74 ms

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73 ms

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73 ms

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74 ms

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75 ms

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75 ms

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76 ms

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78 ms

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74 ms

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75 ms

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77 ms

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76 ms

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77 ms

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78 ms

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79 ms

Accessibility Review

smartoutdoor.co.uk accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

smartoutdoor.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

smartoutdoor.co.uk SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartoutdoor.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartoutdoor.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartoutdoor.co.uk

Open Graph data is detected on the main page of Smart Outdoor. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: