Tools & Wizards About Us
smartwool.co.uk screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 51

    Accessibility

    Visual factors better than
    that of 21% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

smartwool.co.uk

Smartwool® | Europe Store | Merino Wool socks and clothing

Page Load Speed

6.7 sec in total

First Response

99 ms

Resources Loaded

6.2 sec

Page Rendered

348 ms

smartwool.co.uk screenshot

About Website

Visit smartwool.co.uk now to see the best up-to-date Smartwool content and also check out these interesting facts you probably never knew about smartwool.co.uk

Merino wool clothing and accessories for men and women by Smartwool. Comfortable, breathable, odor resistant. 100% Guarantee. Stay warm in cold conditions!

Visit smartwool.co.uk

Key Findings

We analyzed Smartwool.co.uk page load time and found that the first response time was 99 ms and then it took 6.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

smartwool.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value63.6 s

0/100

25%

SI (Speed Index)

Value26.6 s

0/100

10%

TBT (Total Blocking Time)

Value3,230 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.072

96/100

15%

TTI (Time to Interactive)

Value63.2 s

0/100

10%

Network Requests Diagram

99 ms

43b4d8084ce2432f132adc6f74a29b08.min.css

372 ms

styles-l.min.css

224 ms

font-awesome.min.css

79 ms

logo.svg

99 ms

Our browser made a total of 306 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Smartwool.co.uk, 94% (287 requests) were made to Cdn2.smartwool.filoblu.com and 2% (5 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (882 ms) relates to the external source Eu-library.klarnaservices.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 653.5 kB (13%)

Content Size

4.9 MB

After Optimization

4.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smartwool.co.uk main page is 4.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 274.4 kB

  • Original 309.8 kB
  • After minification 306.9 kB
  • After compression 35.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 274.4 kB or 89% of the original size.

Image Optimization

-7%

Potential reduce by 242.9 kB

  • Original 3.7 MB
  • After minification 3.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smartwool images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 9.3 kB

  • Original 773.5 kB
  • After minification 773.3 kB
  • After compression 764.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-83%

Potential reduce by 126.8 kB

  • Original 153.6 kB
  • After minification 26.8 kB
  • After compression 26.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartwool.co.uk needs all CSS files to be minified and compressed as it can save up to 126.8 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 275 (91%)

Requests Now

301

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 301 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smartwool. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 268 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

99 ms

43b4d8084ce2432f132adc6f74a29b08.min.css

43b4d8084ce2432f132adc6f74a29b08.min.css

372 ms

styles-l.min.css

styles-l.min.css

224 ms

font-awesome.min.css

font-awesome.min.css

79 ms

logo.svg

logo.svg

99 ms

logo_mobile.svg

logo_mobile.svg

95 ms

transparent_1.png

transparent_1.png

186 ms

8c1d367f04b72af6ed94b61da4cbfe10.min.js

8c1d367f04b72af6ed94b61da4cbfe10.min.js

202 ms

snippet.js

snippet.js

72 ms

2436010.js

2436010.js

210 ms

stub.js

stub.js

88 ms

iubenda_cs.js

iubenda_cs.js

181 ms

8276ab8db86e6e1ed890f32b8.js

8276ab8db86e6e1ed890f32b8.js

100 ms

lib.js

lib.js

882 ms

loader_2.gif

loader_2.gif

28 ms

FB.png

FB.png

449 ms

TW.png

TW.png

450 ms

IN.png

IN.png

449 ms

YT.png

YT.png

448 ms

Applepay.png

Applepay.png

27 ms

Bank.png

Bank.png

450 ms

Gpay.png

Gpay.png

447 ms

klarna.png

klarna.png

451 ms

Mastercard.png

Mastercard.png

451 ms

Paypal.png

Paypal.png

451 ms

Visa.png

Visa.png

452 ms

please-wait.gif

please-wait.gif

449 ms

Poppins-Regular.woff

Poppins-Regular.woff

422 ms

Poppins-SemiBold.woff

Poppins-SemiBold.woff

565 ms

smartwool.woff

smartwool.woff

423 ms

Poppins-Bold.woff

Poppins-Bold.woff

480 ms

tag.js

tag.js

61 ms

jquery.min.js

jquery.min.js

160 ms

common.min.js

common.min.js

94 ms

dataPost.min.js

dataPost.min.js

100 ms

bootstrap.min.js

bootstrap.min.js

104 ms

app.min.js

app.min.js

99 ms

form-key-provider.min.js

form-key-provider.min.js

133 ms

mage-translation-dictionary.min.js

mage-translation-dictionary.min.js

181 ms

configurable.min.js

configurable.min.js

190 ms

theme.min.js

theme.min.js

192 ms

url.min.js

url.min.js

194 ms

cookies.min.js

cookies.min.js

224 ms

compat.min.js

compat.min.js

271 ms

translate.min.js

translate.min.js

272 ms

session.min.js

session.min.js

272 ms

calendar.min.js

calendar.min.js

272 ms

datepicker.min.js

datepicker.min.js

282 ms

domReady.min.js

domReady.min.js

234 ms

jquery-mixin.min.js

jquery-mixin.min.js

247 ms

jquery.min.js

jquery.min.js

284 ms

template.min.js

template.min.js

280 ms

confirm.min.js

confirm.min.js

287 ms

widget.min.js

widget.min.js

311 ms

main.min.js

main.min.js

319 ms

bootstrap.min.js

bootstrap.min.js

334 ms

types.min.js

types.min.js

368 ms

layout.min.js

layout.min.js

370 ms

api.js

api.js

35 ms

jquery-migrate.min.js

jquery-migrate.min.js

310 ms

utils.min.js

utils.min.js

332 ms

text.min.js

text.min.js

333 ms

underscore.min.js

underscore.min.js

343 ms

price-utils.min.js

price-utils.min.js

369 ms

jquery.parsequery.min.js

jquery.parsequery.min.js

371 ms

fotorama-add-video-events.min.js

fotorama-add-video-events.min.js

388 ms

smart-keyboard-handler.min.js

smart-keyboard-handler.min.js

410 ms

mage.min.js

mage.min.js

416 ms

ie-class-fixer.min.js

ie-class-fixer.min.js

434 ms

price-box.min.js

price-box.min.js

457 ms

pricebox-widget-mixin.min.js

pricebox-widget-mixin.min.js

459 ms

recaptcha__en.js

recaptcha__en.js

24 ms

cookie-wrapper.min.js

cookie-wrapper.min.js

455 ms

core.min.js

core.min.js

399 ms

accordion.min.js

accordion.min.js

403 ms

autocomplete.min.js

autocomplete.min.js

419 ms

button.min.js

button.min.js

443 ms

dialog.min.js

dialog.min.js

447 ms

draggable.min.js

draggable.min.js

475 ms

droppable.min.js

droppable.min.js

499 ms

effect-blind.min.js

effect-blind.min.js

496 ms

effect-bounce.min.js

effect-bounce.min.js

512 ms

effect-clip.min.js

effect-clip.min.js

537 ms

effect-drop.min.js

effect-drop.min.js

546 ms

effect-explode.min.js

effect-explode.min.js

570 ms

effect-fade.min.js

effect-fade.min.js

583 ms

effect-fold.min.js

effect-fold.min.js

574 ms

effect-highlight.min.js

effect-highlight.min.js

570 ms

effect-scale.min.js

effect-scale.min.js

556 ms

effect-pulsate.min.js

effect-pulsate.min.js

565 ms

effect-shake.min.js

effect-shake.min.js

591 ms

effect-slide.min.js

effect-slide.min.js

583 ms

effect-transfer.min.js

effect-transfer.min.js

574 ms

effect.min.js

effect.min.js

577 ms

menu.min.js

menu.min.js

560 ms

mouse.min.js

mouse.min.js

567 ms

position.min.js

position.min.js

596 ms

progressbar.min.js

progressbar.min.js

586 ms

player.js

player.js

79 ms

resizable.min.js

resizable.min.js

593 ms

selectable.min.js

selectable.min.js

571 ms

selectmenu.min.js

selectmenu.min.js

563 ms

sortable.min.js

sortable.min.js

566 ms

spinner.min.js

spinner.min.js

594 ms

tabs.min.js

tabs.min.js

585 ms

timepicker.min.js

timepicker.min.js

601 ms

tooltip.min.js

tooltip.min.js

577 ms

Session.min.js

Session.min.js

566 ms

version.min.js

version.min.js

577 ms

keycode.min.js

keycode.min.js

591 ms

wrapper.min.js

wrapper.min.js

583 ms

modal.min.js

modal.min.js

603 ms

scripts.min.js

scripts.min.js

586 ms

knockout.min.js

knockout.min.js

592 ms

knockout-es5.min.js

knockout-es5.min.js

585 ms

engine.min.js

engine.min.js

592 ms

bootstrap.min.js

bootstrap.min.js

581 ms

observable_array.min.js

observable_array.min.js

602 ms

bound-nodes.min.js

bound-nodes.min.js

584 ms

main.min.js

main.min.js

588 ms

registry.min.js

registry.min.js

583 ms

console-logger.min.js

console-logger.min.js

596 ms

gallery.min.js

gallery.min.js

596 ms

vimeo-wrapper.min.js

vimeo-wrapper.min.js

588 ms

js.cookie.min.js

js.cookie.min.js

593 ms

data.min.js

data.min.js

585 ms

disable-selection.min.js

disable-selection.min.js

593 ms

focusable.min.js

focusable.min.js

579 ms

form.min.js

form.min.js

595 ms

ie.min.js

ie.min.js

607 ms

labels.min.js

labels.min.js

591 ms

jquery-patch.min.js

jquery-patch.min.js

585 ms

plugin.min.js

plugin.min.js

587 ms

safe-active-element.min.js

safe-active-element.min.js

572 ms

safe-blur.min.js

safe-blur.min.js

582 ms

scroll-parent.min.js

scroll-parent.min.js

611 ms

tabbable.min.js

tabbable.min.js

595 ms

unique-id.min.js

unique-id.min.js

591 ms

controlgroup.min.js

controlgroup.min.js

587 ms

checkboxradio.min.js

checkboxradio.min.js

575 ms

effect-size.min.js

effect-size.min.js

577 ms

jquery-var-for-color.min.js

jquery-var-for-color.min.js

634 ms

jquery.color.min.js

jquery.color.min.js

626 ms

form-reset-mixin.min.js

form-reset-mixin.min.js

577 ms

class.min.js

class.min.js

583 ms

Data.min.js

Data.min.js

567 ms

key-codes.min.js

key-codes.min.js

564 ms

z-index.min.js

z-index.min.js

579 ms

observable_source.min.js

observable_source.min.js

572 ms

renderer.min.js

renderer.min.js

569 ms

knockout-repeat.min.js

knockout-repeat.min.js

587 ms

knockout-fast-foreach.min.js

knockout-fast-foreach.min.js

574 ms

resizable.min.js

resizable.min.js

569 ms

i18n.min.js

i18n.min.js

578 ms

scope.min.js

scope.min.js

580 ms

range.min.js

range.min.js

570 ms

mage-init.min.js

mage-init.min.js

586 ms

keyboard.min.js

keyboard.min.js

567 ms

optgroup.min.js

optgroup.min.js

572 ms

after-render.min.js

after-render.min.js

576 ms

autoselect.min.js

autoselect.min.js

574 ms

datepicker.min.js

datepicker.min.js

568 ms

outer_click.min.js

outer_click.min.js

559 ms

fadeVisible.min.js

fadeVisible.min.js

570 ms

collapsible.min.js

collapsible.min.js

573 ms

staticChecked.min.js

staticChecked.min.js

582 ms

simple-checked.min.js

simple-checked.min.js

574 ms

bind-html.min.js

bind-html.min.js

564 ms

tooltip.min.js

tooltip.min.js

560 ms

color-picker.min.js

color-picker.min.js

575 ms

events.min.js

events.min.js

571 ms

arrays.min.js

arrays.min.js

581 ms

compare.min.js

compare.min.js

582 ms

misc.min.js

misc.min.js

564 ms

objects.min.js

objects.min.js

530 ms

strings.min.js

strings.min.js

545 ms

template.min.js

template.min.js

545 ms

local.min.js

local.min.js

576 ms

js-translation.json

js-translation.json

486 ms

logger.min.js

logger.min.js

566 ms

entry-factory.min.js

entry-factory.min.js

544 ms

console-output-handler.min.js

console-output-handler.min.js

560 ms

formatter.min.js

formatter.min.js

570 ms

message-pool.min.js

message-pool.min.js

542 ms

levels-pool.min.js

levels-pool.min.js

570 ms

logger-utils.min.js

logger-utils.min.js

564 ms

player.min.js

player.min.js

555 ms

startsWith.min.js

startsWith.min.js

595 ms

modal-popup.html

modal-popup.html

572 ms

modal-slide.html

modal-slide.html

537 ms

modal-custom.html

modal-custom.html

569 ms

class.min.js

class.min.js

572 ms

loader.min.js

loader.min.js

560 ms

async.min.js

async.min.js

583 ms

calendar.png

calendar.png

486 ms

spectrum.min.js

spectrum.min.js

404 ms

tinycolor.min.js

tinycolor.min.js

429 ms

entry.min.js

entry.min.js

283 ms

moment.min.js

moment.min.js

265 ms

load-player.min.js

load-player.min.js

236 ms

dom-observer.min.js

dom-observer.min.js

97 ms

bindings.min.js

bindings.min.js

105 ms

tooltip.html

tooltip.html

136 ms

print.min.css

print.min.css

111 ms

loader.min.js

loader.min.js

104 ms

page-cache.min.js

page-cache.min.js

102 ms

tabs.min.js

tabs.min.js

106 ms

menumanager-main-js.min.js

menumanager-main-js.min.js

104 ms

lazy_script.min.js

lazy_script.min.js

104 ms

form-mini.min.js

form-mini.min.js

173 ms

main-slider.min.js

main-slider.min.js

189 ms

campaigncatcher.min.js

campaigncatcher.min.js

186 ms

validation.min.js

validation.min.js

197 ms

report245.min.js

report245.min.js

191 ms

tabs-widget.min.js

tabs-widget.min.js

195 ms

swiper.min.js

swiper.min.js

174 ms

trim-input.min.js

trim-input.min.js

267 ms

accordion.min.js

accordion.min.js

274 ms

google-tag-manager.min.js

google-tag-manager.min.js

276 ms

widget-initializer.min.js

widget-initializer.min.js

287 ms

cookie-status.min.js

cookie-status.min.js

286 ms

google-tag-manager-cart.min.js

google-tag-manager-cart.min.js

294 ms

block-loader.min.js

block-loader.min.js

404 ms

section-config.min.js

section-config.min.js

405 ms

invalidation-processor.min.js

invalidation-processor.min.js

406 ms

validation.min.js

validation.min.js

404 ms

layout.min.js

layout.min.js

399 ms

theme.min.js

theme.min.js

399 ms

in-view.min.js

in-view.min.js

394 ms

customer-data.min.js

customer-data.min.js

462 ms

customer-data-mixin.min.js

customer-data-mixin.min.js

462 ms

wishlist.min.js

wishlist.min.js

450 ms

idea-minicart.min.js

idea-minicart.min.js

470 ms

collection.min.js

collection.min.js

469 ms

totals.min.js

totals.min.js

469 ms

totals.min.js

totals.min.js

564 ms

cart-item-renderer.min.js

cart-item-renderer.min.js

564 ms

image.min.js

image.min.js

564 ms

authentication-popup.min.js

authentication-popup.min.js

873 ms

loginCaptcha.min.js

loginCaptcha.min.js

812 ms

social-buttons.min.js

social-buttons.min.js

809 ms

customer.min.js

customer.min.js

826 ms

geoip-data-misfits.min.js

geoip-data-misfits.min.js

825 ms

geoip-data.min.js

geoip-data.min.js

824 ms

storage-manager.min.js

storage-manager.min.js

820 ms

messages.min.js

messages.min.js

755 ms

ui-messages-mixin.min.js

ui-messages-mixin.min.js

751 ms

messages.min.js

messages.min.js

878 ms

messages.min.js

messages.min.js

743 ms

menu.min.js

menu.min.js

740 ms

lazyload_library.min.js

lazyload_library.min.js

734 ms

collapsible.min.js

collapsible.min.js

732 ms

matchMedia.min.js

matchMedia.min.js

659 ms

swiper.min-4.0.6.min.js

swiper.min-4.0.6.min.js

660 ms

report-abstract.min.js

report-abstract.min.js

658 ms

gtm.js

gtm.js

76 ms

validation.min.js

validation.min.js

774 ms

validator-mixin.min.js

validator-mixin.min.js

646 ms

validation-mixin.min.js

validation-mixin.min.js

639 ms

google-analytics-universal.min.js

google-analytics-universal.min.js

656 ms

google-analytics-universal-cart.min.js

google-analytics-universal-cart.min.js

583 ms

js

js

127 ms

destination

destination

124 ms

destination

destination

124 ms

destination

destination

65 ms

element.min.js

element.min.js

504 ms

jquery.validate.min.js

jquery.validate.min.js

576 ms

storage.min.js

storage.min.js

503 ms

storage-wrapper.min.js

storage-wrapper.min.js

578 ms

idea-sidebar.min.js

idea-sidebar.min.js

563 ms

src=12043178;type=track0;cat=all_p0;ord=540078058745;npa=1;gdid=dZTJkMz;pscdl=denied;frm=0;gtm=45fe4bk0v9190769535z8831365515za201zb831365515;gcs=G100;gcd=13q3q3q3q5l1;dma_cps=-;dma=0;tag_exp=101925629~102067555~102067808~102077855~102081485;epver=2;~oref=https%3A%2F%2Fwww.smartwool.co.uk%2Fuk

src=12043178;type=track0;cat=all_p0;ord=540078058745;npa=1;gdid=dZTJkMz;pscdl=denied;frm=0;gtm=45fe4bk0v9190769535z8831365515za201zb831365515;gcs=G100;gcd=13q3q3q3q5l1;dma_cps=-;dma=0;tag_exp=101925629~102067555~102067808~102077855~102081485;epver=2;~oref=https%3A%2F%2Fwww.smartwool.co.uk%2Fuk

342 ms

src=9375862;type=uinve0;cat=unive0;ord=1301082933438;npa=1;gdid=dZTJkMz;pscdl=denied;frm=0;gtm=45fe4bk0v9189070629z8831365515za201zb831365515;gcs=G100;gcd=13q3q3q3q5l1;dma_cps=-;dma=0;tag_exp=101925629~102067555~102067808~102077855~102081485;epver=2;~oref=https%3A%2F%2Fwww.smartwool.co.uk%2Fuk

src=9375862;type=uinve0;cat=unive0;ord=1301082933438;npa=1;gdid=dZTJkMz;pscdl=denied;frm=0;gtm=45fe4bk0v9189070629z8831365515za201zb831365515;gcs=G100;gcd=13q3q3q3q5l1;dma_cps=-;dma=0;tag_exp=101925629~102067555~102067808~102077855~102081485;epver=2;~oref=https%3A%2F%2Fwww.smartwool.co.uk%2Fuk

88 ms

form.min.js

form.min.js

197 ms

login.min.js

login.min.js

145 ms

authentication-popup.min.js

authentication-popup.min.js

147 ms

alert.min.js

alert.min.js

148 ms

sociallogin.min.js

sociallogin.min.js

148 ms

captchaList.min.js

captchaList.min.js

148 ms

registry.min.js

registry.min.js

147 ms

storage-service.min.js

storage-service.min.js

144 ms

defaultCaptcha.min.js

defaultCaptcha.min.js

141 ms

defaultCaptcha-mixin.min.js

defaultCaptcha-mixin.min.js

209 ms

messageList.min.js

messageList.min.js

137 ms

block-loader.html

block-loader.html

44 ms

escaper.min.js

escaper.min.js

110 ms

decorate.min.js

decorate.min.js

13 ms

jquery.metadata.min.js

jquery.metadata.min.js

108 ms

js.storage.min.js

js.storage.min.js

10 ms

legacy-build.min.js

legacy-build.min.js

27 ms

ids-storage.min.js

ids-storage.min.js

26 ms

data-storage.min.js

data-storage.min.js

27 ms

ids-storage-compare.min.js

ids-storage-compare.min.js

27 ms

captcha.min.js

captcha.min.js

27 ms

F24_Cyber_Week_220X220_EN-copy-1.png

F24_Cyber_Week_220X220_EN-copy-1.png

203 ms

F24_Cyber_Week_220X220_EN.png

F24_Cyber_Week_220X220_EN.png

283 ms

F24_Cyber_Week_1920x840_EN.png

F24_Cyber_Week_1920x840_EN.png

694 ms

loader-1.gif

loader-1.gif

23 ms

links.min.js

links.min.js

46 ms

messages.min.js

messages.min.js

124 ms

spinner.min.js

spinner.min.js

84 ms

resolver.min.js

resolver.min.js

84 ms

adapter.min.js

adapter.min.js

70 ms

query-builder.min.js

query-builder.min.js

80 ms

refresh.min.js

refresh.min.js

137 ms

skipRefreshCaptcha.min.js

skipRefreshCaptcha.min.js

79 ms

buttons.min.js

buttons.min.js

17 ms

Accessibility Review

smartwool.co.uk accessibility score

51

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

smartwool.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

smartwool.co.uk SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartwool.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartwool.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartwool.co.uk

Open Graph data is detected on the main page of Smartwool. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: