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smartwool.co.uk screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 58

    Accessibility

    Visual factors better than
    that of 25% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

smartwool.co.uk

Smartwool® | Europe Store | Merino Wool socks and clothing

Page Load Speed

5.6 sec in total

First Response

104 ms

Resources Loaded

5.2 sec

Page Rendered

310 ms

smartwool.co.uk screenshot

About Website

Visit smartwool.co.uk now to see the best up-to-date Smartwool content and also check out these interesting facts you probably never knew about smartwool.co.uk

Merino wool clothing and accessories for men and women by Smartwool. Comfortable, breathable, odor resistant. 100% Guarantee. Stay warm in cold conditions!

Visit smartwool.co.uk

Key Findings

We analyzed Smartwool.co.uk page load time and found that the first response time was 104 ms and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

smartwool.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value26.0 s

0/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value3,980 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.072

96/100

15%

TTI (Time to Interactive)

Value27.8 s

0/100

10%

Network Requests Diagram

104 ms

44780b8a6ddd0b8b91b2dc8b6e428359.min.css

189 ms

styles-l.min.css

172 ms

font-awesome.min.css

37 ms

logo.svg

575 ms

Our browser made a total of 305 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Smartwool.co.uk, 95% (290 requests) were made to Cdn2.smartwool.filoblu.com and 1% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (575 ms) relates to the external source Cdn2.smartwool.filoblu.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 402.5 kB (22%)

Content Size

1.8 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smartwool.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 724.6 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 259.2 kB

  • Original 291.9 kB
  • After minification 289.2 kB
  • After compression 32.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 259.2 kB or 89% of the original size.

Image Optimization

-1%

Potential reduce by 7.0 kB

  • Original 724.6 kB
  • After minification 717.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smartwool images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 19.6 kB

  • Original 639.2 kB
  • After minification 639.1 kB
  • After compression 619.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-83%

Potential reduce by 116.7 kB

  • Original 141.3 kB
  • After minification 24.6 kB
  • After compression 24.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartwool.co.uk needs all CSS files to be minified and compressed as it can save up to 116.7 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 269 (90%)

Requests Now

300

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 300 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smartwool. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 267 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

104 ms

44780b8a6ddd0b8b91b2dc8b6e428359.min.css

44780b8a6ddd0b8b91b2dc8b6e428359.min.css

189 ms

styles-l.min.css

styles-l.min.css

172 ms

font-awesome.min.css

font-awesome.min.css

37 ms

logo.svg

logo.svg

575 ms

logo_mobile.svg

logo_mobile.svg

165 ms

transparent_1.png

transparent_1.png

169 ms

a8063ebd145b00837d845295ff216dfe.min.js

a8063ebd145b00837d845295ff216dfe.min.js

172 ms

snippet.js

snippet.js

54 ms

iubenda_cs.js

iubenda_cs.js

57 ms

8276ab8db86e6e1ed890f32b8.js

8276ab8db86e6e1ed890f32b8.js

77 ms

lib.js

lib.js

575 ms

loader_2.gif

loader_2.gif

94 ms

FB.png

FB.png

94 ms

TW.png

TW.png

93 ms

IN.png

IN.png

91 ms

YT.png

YT.png

96 ms

Applepay.png

Applepay.png

91 ms

Bank.png

Bank.png

183 ms

Gpay.png

Gpay.png

181 ms

klarna.png

klarna.png

184 ms

Mastercard.png

Mastercard.png

182 ms

Paypal.png

Paypal.png

184 ms

Visa.png

Visa.png

188 ms

please-wait.gif

please-wait.gif

184 ms

Poppins-Regular.woff

Poppins-Regular.woff

327 ms

Poppins-SemiBold.woff

Poppins-SemiBold.woff

215 ms

Poppins-Bold.woff

Poppins-Bold.woff

382 ms

smartwool.woff

smartwool.woff

203 ms

jquery.min.js

jquery.min.js

246 ms

common.min.js

common.min.js

212 ms

dataPost.min.js

dataPost.min.js

291 ms

bootstrap.min.js

bootstrap.min.js

295 ms

app.min.js

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294 ms

form-key-provider.min.js

form-key-provider.min.js

318 ms

mage-translation-dictionary.min.js

mage-translation-dictionary.min.js

342 ms

configurable.min.js

configurable.min.js

370 ms

theme.min.js

theme.min.js

384 ms

url.min.js

url.min.js

384 ms

cookies.min.js

cookies.min.js

407 ms

compat.min.js

compat.min.js

425 ms

jquery.validate.min.js

jquery.validate.min.js

454 ms

translate.min.js

translate.min.js

459 ms

utils.min.js

utils.min.js

485 ms

domReady.min.js

domReady.min.js

461 ms

session.min.js

session.min.js

497 ms

calendar.min.js

calendar.min.js

510 ms

datepicker.min.js

datepicker.min.js

541 ms

jquery-migrate.min.js

jquery-migrate.min.js

307 ms

utils.min.js

utils.min.js

304 ms

jquery-mixin.min.js

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325 ms

jquery.min.js

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329 ms

template.min.js

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316 ms

confirm.min.js

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344 ms

widget.min.js

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356 ms

main.min.js

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353 ms

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373 ms

types.min.js

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373 ms

layout.min.js

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394 ms

text.min.js

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377 ms

underscore.min.js

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364 ms

price-utils.min.js

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366 ms

jquery.parsequery.min.js

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383 ms

fotorama-add-video-events.min.js

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388 ms

price-box.min.js

price-box.min.js

372 ms

pricebox-widget-mixin.min.js

pricebox-widget-mixin.min.js

398 ms

smart-keyboard-handler.min.js

smart-keyboard-handler.min.js

415 ms

mage.min.js

mage.min.js

418 ms

ie-class-fixer.min.js

ie-class-fixer.min.js

433 ms

cookie-wrapper.min.js

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435 ms

core.min.js

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437 ms

accordion.min.js

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460 ms

autocomplete.min.js

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482 ms

button.min.js

button.min.js

482 ms

dialog.min.js

dialog.min.js

499 ms

draggable.min.js

draggable.min.js

507 ms

droppable.min.js

droppable.min.js

524 ms

effect-blind.min.js

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515 ms

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536 ms

effect-clip.min.js

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534 ms

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523 ms

effect-fade.min.js

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effect-fold.min.js

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511 ms

effect-highlight.min.js

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530 ms

effect-scale.min.js

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player.js

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528 ms

effect-shake.min.js

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533 ms

effect-slide.min.js

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523 ms

effect-transfer.min.js

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512 ms

effect.min.js

effect.min.js

536 ms

menu.min.js

menu.min.js

534 ms

mouse.min.js

mouse.min.js

528 ms

position.min.js

position.min.js

540 ms

progressbar.min.js

progressbar.min.js

519 ms

resizable.min.js

resizable.min.js

513 ms

selectable.min.js

selectable.min.js

528 ms

selectmenu.min.js

selectmenu.min.js

529 ms

sortable.min.js

sortable.min.js

528 ms

spinner.min.js

spinner.min.js

539 ms

tabs.min.js

tabs.min.js

521 ms

timepicker.min.js

timepicker.min.js

516 ms

tooltip.min.js

tooltip.min.js

531 ms

jquery.metadata.min.js

jquery.metadata.min.js

530 ms

intlTelInput.min.js

intlTelInput.min.js

445 ms

Session.min.js

Session.min.js

526 ms

version.min.js

version.min.js

434 ms

keycode.min.js

keycode.min.js

413 ms

wrapper.min.js

wrapper.min.js

477 ms

modal.min.js

modal.min.js

476 ms

scripts.min.js

scripts.min.js

479 ms

knockout.min.js

knockout.min.js

540 ms

knockout-es5.min.js

knockout-es5.min.js

402 ms

main.min.js

main.min.js

467 ms

engine.min.js

engine.min.js

459 ms

bootstrap.min.js

bootstrap.min.js

486 ms

observable_array.min.js

observable_array.min.js

385 ms

bound-nodes.min.js

bound-nodes.min.js

452 ms

registry.min.js

registry.min.js

456 ms

console-logger.min.js

console-logger.min.js

471 ms

gallery.min.js

gallery.min.js

477 ms

vimeo-wrapper.min.js

vimeo-wrapper.min.js

465 ms

js.cookie.min.js

js.cookie.min.js

453 ms

data.min.js

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disable-selection.min.js

disable-selection.min.js

472 ms

focusable.min.js

focusable.min.js

457 ms

form.min.js

form.min.js

471 ms

ie.min.js

ie.min.js

457 ms

labels.min.js

labels.min.js

450 ms

jquery-patch.min.js

jquery-patch.min.js

455 ms

plugin.min.js

plugin.min.js

474 ms

safe-active-element.min.js

safe-active-element.min.js

460 ms

safe-blur.min.js

safe-blur.min.js

474 ms

scroll-parent.min.js

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376 ms

tabbable.min.js

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462 ms

unique-id.min.js

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450 ms

controlgroup.min.js

controlgroup.min.js

455 ms

checkboxradio.min.js

checkboxradio.min.js

493 ms

effect-size.min.js

effect-size.min.js

509 ms

jquery-var-for-color.min.js

jquery-var-for-color.min.js

421 ms

jquery.color.min.js

jquery.color.min.js

479 ms

form-reset-mixin.min.js

form-reset-mixin.min.js

486 ms

class.min.js

class.min.js

470 ms

Data.min.js

Data.min.js

511 ms

key-codes.min.js

key-codes.min.js

513 ms

z-index.min.js

z-index.min.js

481 ms

arrays.min.js

arrays.min.js

467 ms

compare.min.js

compare.min.js

408 ms

misc.min.js

misc.min.js

493 ms

objects.min.js

objects.min.js

412 ms

strings.min.js

strings.min.js

495 ms

template.min.js

template.min.js

390 ms

observable_source.min.js

observable_source.min.js

460 ms

renderer.min.js

renderer.min.js

448 ms

events.min.js

events.min.js

443 ms

knockout-repeat.min.js

knockout-repeat.min.js

441 ms

knockout-fast-foreach.min.js

knockout-fast-foreach.min.js

392 ms

resizable.min.js

resizable.min.js

441 ms

i18n.min.js

i18n.min.js

355 ms

scope.min.js

scope.min.js

428 ms

range.min.js

range.min.js

358 ms

mage-init.min.js

mage-init.min.js

440 ms

keyboard.min.js

keyboard.min.js

436 ms

optgroup.min.js

optgroup.min.js

432 ms

after-render.min.js

after-render.min.js

393 ms

autoselect.min.js

autoselect.min.js

423 ms

datepicker.min.js

datepicker.min.js

425 ms

outer_click.min.js

outer_click.min.js

440 ms

fadeVisible.min.js

fadeVisible.min.js

440 ms

collapsible.min.js

collapsible.min.js

437 ms

staticChecked.min.js

staticChecked.min.js

433 ms

simple-checked.min.js

simple-checked.min.js

442 ms

bind-html.min.js

bind-html.min.js

444 ms

tooltip.min.js

tooltip.min.js

433 ms

color-picker.min.js

color-picker.min.js

435 ms

local.min.js

local.min.js

392 ms

logger.min.js

logger.min.js

393 ms

entry-factory.min.js

entry-factory.min.js

439 ms

console-output-handler.min.js

console-output-handler.min.js

458 ms

formatter.min.js

formatter.min.js

376 ms

message-pool.min.js

message-pool.min.js

458 ms

levels-pool.min.js

levels-pool.min.js

444 ms

logger-utils.min.js

logger-utils.min.js

442 ms

js-translation.json

js-translation.json

441 ms

player.min.js

player.min.js

487 ms

startsWith.min.js

startsWith.min.js

506 ms

modal-popup.html

modal-popup.html

472 ms

modal-slide.html

modal-slide.html

472 ms

modal-custom.html

modal-custom.html

461 ms

calendar.png

calendar.png

458 ms

class.min.js

class.min.js

492 ms

loader.min.js

loader.min.js

499 ms

async.min.js

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466 ms

moment.min.js

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266 ms

spectrum.min.js

spectrum.min.js

275 ms

tinycolor.min.js

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316 ms

entry.min.js

entry.min.js

278 ms

load-player.min.js

load-player.min.js

118 ms

tooltip.html

tooltip.html

86 ms

dom-observer.min.js

dom-observer.min.js

86 ms

bindings.min.js

bindings.min.js

99 ms

print.min.css

print.min.css

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loader.min.js

loader.min.js

14 ms

page-cache.min.js

page-cache.min.js

90 ms

tabs.min.js

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88 ms

menumanager-main-js.min.js

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14 ms

lazy_script.min.js

lazy_script.min.js

86 ms

form-mini.min.js

form-mini.min.js

91 ms

main-slider.min.js

main-slider.min.js

107 ms

campaigncatcher.min.js

campaigncatcher.min.js

154 ms

validation.min.js

validation.min.js

171 ms

report245.min.js

report245.min.js

88 ms

tabs-widget.min.js

tabs-widget.min.js

172 ms

swiper.min.js

swiper.min.js

173 ms

trim-input.min.js

trim-input.min.js

172 ms

accordion.min.js

accordion.min.js

171 ms

google-tag-manager.min.js

google-tag-manager.min.js

236 ms

widget-initializer.min.js

widget-initializer.min.js

252 ms

cookie-status.min.js

cookie-status.min.js

254 ms

google-tag-manager-cart.min.js

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257 ms

block-loader.min.js

block-loader.min.js

258 ms

section-config.min.js

section-config.min.js

254 ms

invalidation-processor.min.js

invalidation-processor.min.js

312 ms

validation.min.js

validation.min.js

342 ms

layout.min.js

layout.min.js

336 ms

theme.min.js

theme.min.js

337 ms

in-view.min.js

in-view.min.js

338 ms

menu.min.js

menu.min.js

333 ms

customer-data.min.js

customer-data.min.js

400 ms

customer-data-mixin.min.js

customer-data-mixin.min.js

434 ms

matchMedia.min.js

matchMedia.min.js

427 ms

wishlist.min.js

wishlist.min.js

427 ms

idea-minicart.min.js

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427 ms

collection.min.js

collection.min.js

427 ms

totals.min.js

totals.min.js

469 ms

totals.min.js

totals.min.js

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cart-item-renderer.min.js

cart-item-renderer.min.js

492 ms

image.min.js

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499 ms

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authentication-popup.min.js

499 ms

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loginCaptcha.min.js

457 ms

social-buttons.min.js

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497 ms

customer.min.js

customer.min.js

522 ms

geoip-data-misfits.min.js

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532 ms

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515 ms

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524 ms

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bat.js

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collect

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captchaList.min.js

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438 ms

clarity.js

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sociallogin.min.js

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storage-service.min.js

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419 ms

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426 ms

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390 ms

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408 ms

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316 ms

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272 ms

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291 ms

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271 ms

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278 ms

adapter.min.js

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283 ms

captcha.min.js

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288 ms

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293 ms

legacy-build.min.js

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330 ms

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280 ms

data-storage.min.js

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288 ms

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292 ms

messages.min.js

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299 ms

loader-1.gif

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223 ms

buttons.min.js

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163 ms

refresh.min.js

refresh.min.js

161 ms

query-builder.min.js

query-builder.min.js

89 ms

Accessibility Review

smartwool.co.uk accessibility score

58

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

smartwool.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

smartwool.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartwool.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartwool.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartwool.co.uk

Open Graph data is detected on the main page of Smartwool. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: