Report Summary

  • 0

    Performance

  • 69

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

Page Load Speed

55.7 sec in total

First Response

400 ms

Resources Loaded

42.7 sec

Page Rendered

12.6 sec

smythstoys.com screenshot

About Website

Visit smythstoys.com now to see the best up-to-date Smythstoys content for United Kingdom and also check out these interesting facts you probably never knew about smythstoys.com

Get the best deals on kids toys in the United Kingdom by shopping online at Smyths Toys. We also have baby toys, nursery and more kids toys

Visit smythstoys.com

Key Findings

We analyzed Smythstoys.com page load time and found that the first response time was 400 ms and then it took 55.3 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

smythstoys.com performance score

0

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0

0/100

10%

LCP (Largest Contentful Paint)

Value0

0/100

25%

SI (Speed Index)

Value0

0/100

10%

TBT (Total Blocking Time)

Value0

0/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value0

0/100

10%

Network Requests Diagram

smythstoys.com

400 ms

www.smythstoys.com

900 ms

bvapi.js

347 ms

fonts.css

775 ms

all_responsive.css

880 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 19% of them (12 requests) were addressed to the original Smythstoys.com, 40% (25 requests) were made to Image.smythstoys.com and 6% (4 requests) were made to Display.ugc.bazaarvoice.com. The less responsive or slowest element that took the longest time to load (11.7 sec) relates to the external source Stats.g.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 485.4 kB (24%)

Content Size

2.0 MB

After Optimization

1.5 MB

In fact, the total size of Smythstoys.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-59%

Potential reduce by 158.7 kB

  • Original 269.2 kB
  • After minification 253.0 kB
  • After compression 110.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 158.7 kB or 59% of the original size.

Image Optimization

-1%

Potential reduce by 13.0 kB

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smythstoys images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 310.5 kB

  • Original 517.8 kB
  • After minification 471.9 kB
  • After compression 207.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 310.5 kB or 60% of the original size.

CSS Optimization

-83%

Potential reduce by 3.1 kB

  • Original 3.8 kB
  • After minification 1.4 kB
  • After compression 654 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smythstoys.com needs all CSS files to be minified and compressed as it can save up to 3.1 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (54%)

Requests Now

52

After Optimization

24

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smythstoys. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

smythstoys.com accessibility score

69

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Document doesn't have a <title> element

High

<frame> or <iframe> elements do not have a title

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

smythstoys.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

smythstoys.com SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a <title> element

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smythstoys.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Smythstoys.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Smythstoys. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: