Tools & Wizards About Us
socialmedialab.se screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

socialmedialab.se

Digital marknadsföringsbyrå: Social Media Lab | SML

Page Load Speed

3.1 sec in total

First Response

141 ms

Resources Loaded

2.3 sec

Page Rendered

689 ms

socialmedialab.se screenshot

About Website

Welcome to socialmedialab.se homepage info - get ready to check Social Media Lab best content for Sweden right away, or after learning these important things about socialmedialab.se

Facebook- & Google-byrå i Sverige. Experter på social media, webbutveckling och search engine marketing.

Visit socialmedialab.se

Key Findings

We analyzed Socialmedialab.se page load time and found that the first response time was 141 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

socialmedialab.se performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value10.2 s

0/100

25%

SI (Speed Index)

Value5.4 s

57/100

10%

TBT (Total Blocking Time)

Value270 ms

82/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.0 s

26/100

10%

Network Requests Diagram

socialmedialab.se

141 ms

www.socialmedialab.se

226 ms

analytics.js

35 ms

style.min.css

19 ms

css

51 ms

Our browser made a total of 151 requests to load all elements on the main page. We found that 74% of them (112 requests) were addressed to the original Socialmedialab.se, 7% (10 requests) were made to Fonts.gstatic.com and 5% (7 requests) were made to Apis.google.com. The less responsive or slowest element that took the longest time to load (870 ms) belongs to the original domain Socialmedialab.se.

Page Optimization Overview & Recommendations

Page size can be reduced by 55.9 kB (1%)

Content Size

4.4 MB

After Optimization

4.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Socialmedialab.se main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.9 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 35.1 kB

  • Original 45.0 kB
  • After minification 45.0 kB
  • After compression 10.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.1 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 14.2 kB

  • Original 3.9 MB
  • After minification 3.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Social Media Lab images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 6.0 kB

  • Original 365.1 kB
  • After minification 365.1 kB
  • After compression 359.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 603 B

  • Original 54.0 kB
  • After minification 54.0 kB
  • After compression 53.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Socialmedialab.se has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 43 (32%)

Requests Now

136

After Optimization

93

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 136 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Social Media Lab. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

socialmedialab.se

socialmedialab.se

141 ms

www.socialmedialab.se

www.socialmedialab.se

226 ms

analytics.js

analytics.js

35 ms

style.min.css

style.min.css

19 ms

css

css

51 ms

css

css

73 ms

css

css

80 ms

foundation.css

foundation.css

51 ms

owl.carousel.css

owl.carousel.css

50 ms

jquery.modal.css

jquery.modal.css

51 ms

main.css

main.css

54 ms

modernizr.js

modernizr.js

47 ms

179321f7ed.js

179321f7ed.js

109 ms

jquery.js

jquery.js

52 ms

style.css

style.css

70 ms

v.js

v.js

348 ms

210759.js

210759.js

64 ms

email-decode.min.js

email-decode.min.js

58 ms

platform.js

platform.js

59 ms

jquery.visible.min.js

jquery.visible.min.js

66 ms

jquery.scrollto.js

jquery.scrollto.js

71 ms

jquery.modal.min.js

jquery.modal.min.js

74 ms

owl.carousel.min.js

owl.carousel.min.js

77 ms

foundation.min.js

foundation.min.js

77 ms

app.js

app.js

98 ms

collect

collect

21 ms

179321f7ed.css

179321f7ed.css

71 ms

font-awesome-css.min.css

font-awesome-css.min.css

10 ms

gtm.js

gtm.js

62 ms

logo.png

logo.png

222 ms

buyingprofessional.png

buyingprofessional.png

88 ms

us.png

us.png

88 ms

se.png

se.png

88 ms

baloon.png

baloon.png

87 ms

staropramen.2.jpg

staropramen.2.jpg

96 ms

elementspa-1.png

elementspa-1.png

167 ms

cola.png

cola.png

265 ms

fantasprite2.png

fantasprite2.png

221 ms

coop.png

coop.png

266 ms

Indianmexmex.png

Indianmexmex.png

200 ms

svenska-spel-1.jpg

svenska-spel-1.jpg

199 ms

midroc_l.png

midroc_l.png

220 ms

wb_cut.png

wb_cut.png

220 ms

Ledarna_logo_svart_transparent_.png

Ledarna_logo_svart_transparent_.png

257 ms

adecco_cut_1.png

adecco_cut_1.png

263 ms

ClearOn_vit_bkg.jpg

ClearOn_vit_bkg.jpg

262 ms

app-sc.png

app-sc.png

263 ms

insp-1.png

insp-1.png

458 ms

insp-2.png

insp-2.png

459 ms

insp-3.png

insp-3.png

296 ms

join-us-eng.png

join-us-eng.png

296 ms

svenskaspel.png

svenskaspel.png

295 ms

Filmstaden.png

Filmstaden.png

296 ms

R%C3%B6hnisch.png

R%C3%B6hnisch.png

297 ms

more-clients.png

more-clients.png

319 ms

ledarna.png

ledarna.png

327 ms

verahill.png

verahill.png

327 ms

Macskal.png

Macskal.png

322 ms

chimi.png

chimi.png

322 ms

1889.png

1889.png

364 ms

Vapiano.png

Vapiano.png

366 ms

DIF-1.png

DIF-1.png

365 ms

Nautiska.png

Nautiska.png

366 ms

SESastra.png

SESastra.png

369 ms

peab.png

peab.png

369 ms

Raysearch.png

Raysearch.png

370 ms

fbevents.js

fbevents.js

92 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

119 ms

S6u9w4BMUTPHh50XSwiPHA.ttf

S6u9w4BMUTPHh50XSwiPHA.ttf

161 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

183 ms

S6u8w4BMUTPHh30AXC-v.ttf

S6u8w4BMUTPHh30AXC-v.ttf

209 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

208 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

208 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

207 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

207 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

209 ms

wEO_EBrAnc9BLjLQAUk1VvoP.ttf

wEO_EBrAnc9BLjLQAUk1VvoP.ttf

209 ms

Sj%C3%B6strand-Coffee.png

Sj%C3%B6strand-Coffee.png

286 ms

Wicked-Family.png

Wicked-Family.png

300 ms

mos.png

mos.png

294 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

60 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

103 ms

badge.html

badge.html

98 ms

zespri.png

zespri.png

231 ms

428174350865502

428174350865502

172 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

61 ms

Sheraton.png

Sheraton.png

194 ms

Prioritet-finans.png

Prioritet-finans.png

189 ms

PDF.png

PDF.png

197 ms

OLW.png

OLW.png

193 ms

Kitchen-table.png

Kitchen-table.png

200 ms

Kenzan-tours.png

Kenzan-tours.png

207 ms

Hallbergs-guld.png

Hallbergs-guld.png

170 ms

Goteborgskex.png

Goteborgskex.png

164 ms

badge.css

badge.css

32 ms

api.js

api.js

32 ms

badge_compiled.js

badge_compiled.js

32 ms

Guldfynd.png

Guldfynd.png

165 ms

Goodcash.png

Goodcash.png

170 ms

Clarion.png

Clarion.png

170 ms

carpe-diem-beds.png

carpe-diem-beds.png

181 ms

Bonnier.png

Bonnier.png

177 ms

postmessageRelay

postmessageRelay

83 ms

css

css

30 ms

Albrekts-guld.png

Albrekts-guld.png

161 ms

Yamaha.png

Yamaha.png

159 ms

vigarda1.png

vigarda1.png

163 ms

warner.png

warner.png

173 ms

taby-c1.png

taby-c1.png

154 ms

travronden.png

travronden.png

153 ms

telenor.png

telenor.png

150 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

7 ms

tacobar.png

tacobar.png

146 ms

Souperb.png

Souperb.png

146 ms

solna.png

solna.png

157 ms

smh.png

smh.png

125 ms

sibylla.png

sibylla.png

121 ms

sca.png

sca.png

131 ms

3192416480-postmessagerelay.js

3192416480-postmessagerelay.js

25 ms

rpc:shindig_random.js

rpc:shindig_random.js

18 ms

Radisson.png

Radisson.png

119 ms

Primewine.png

Primewine.png

124 ms

paf.png

paf.png

136 ms

origin-nordic.png

origin-nordic.png

132 ms

Nova.png

Nova.png

157 ms

nacka-forum.png

nacka-forum.png

119 ms

mekonomen.png

mekonomen.png

136 ms

Jarnia1.png

Jarnia1.png

125 ms

Hooks.png

Hooks.png

129 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

4 ms

hemfrid1.png

hemfrid1.png

121 ms

Bioline.png

Bioline.png

124 ms

adecco-1.png

adecco-1.png

124 ms

proxy.html

proxy.html

120 ms

sml-logo-102x102.png

sml-logo-102x102.png

116 ms

hero-blog-desktop.jpg

hero-blog-desktop.jpg

124 ms

box-green.png

box-green.png

117 ms

box-light-blue.png

box-light-blue.png

112 ms

box-dark-blue.png

box-dark-blue.png

119 ms

box-blue.png

box-blue.png

121 ms

box-purple.png

box-purple.png

123 ms

title-border-big.png

title-border-big.png

112 ms

apps-bg-new.png

apps-bg-new.png

733 ms

arrow-right.png

arrow-right.png

108 ms

agency-bg-1680.jpg

agency-bg-1680.jpg

504 ms

footer-bg.png

footer-bg.png

870 ms

contact-details-circle.png

contact-details-circle.png

297 ms

arrow-scroll-up.png

arrow-scroll-up.png

113 ms

dot-active.png

dot-active.png

109 ms

dot.png

dot.png

114 ms

googlelogo_color_150x54dp.png

googlelogo_color_150x54dp.png

23 ms

Accessibility Review

socialmedialab.se accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

socialmedialab.se best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

socialmedialab.se SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Socialmedialab.se can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Socialmedialab.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

socialmedialab.se

Open Graph description is not detected on the main page of Social Media Lab. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: