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softlineuk.com screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

softlineuk.com

Softline UK - Scalable distribution, ecommerce, marketplace sales and fulfilment

Page Load Speed

3.8 sec in total

First Response

249 ms

Resources Loaded

2.8 sec

Page Rendered

750 ms

softlineuk.com screenshot

About Website

Click here to check amazing Softline UK content. Otherwise, check out these important facts you probably never knew about softlineuk.com

The UK’s number one choice for online, marketplace and retailer sales, value added distribution and seamless fulfilment. - Scalable distribution - Omni-channel sales and logistics

Visit softlineuk.com

Key Findings

We analyzed Softlineuk.com page load time and found that the first response time was 249 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

softlineuk.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

8/100

25%

SI (Speed Index)

Value6.1 s

44/100

10%

TBT (Total Blocking Time)

Value540 ms

54/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value8.3 s

40/100

10%

Network Requests Diagram

softlineuk.com

249 ms

softlineuk.com

335 ms

www.softline.co.uk

586 ms

js

55 ms

style.min.css

94 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Softlineuk.com, 94% (93 requests) were made to Softline.co.uk and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (701 ms) relates to the external source Softline.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 377.6 kB (26%)

Content Size

1.5 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Softlineuk.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 979.8 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 196.2 kB

  • Original 229.1 kB
  • After minification 223.4 kB
  • After compression 32.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 196.2 kB or 86% of the original size.

Image Optimization

-12%

Potential reduce by 118.7 kB

  • Original 979.8 kB
  • After minification 861.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Softline UK needs image optimization as it can save up to 118.7 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 190 B

  • Original 132.2 kB
  • After minification 132.2 kB
  • After compression 132.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-46%

Potential reduce by 62.5 kB

  • Original 136.2 kB
  • After minification 136.1 kB
  • After compression 73.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Softlineuk.com needs all CSS files to be minified and compressed as it can save up to 62.5 kB or 46% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (42%)

Requests Now

92

After Optimization

53

  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Softline UK. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

softlineuk.com

softlineuk.com

249 ms

softlineuk.com

softlineuk.com

335 ms

www.softline.co.uk

www.softline.co.uk

586 ms

js

js

55 ms

style.min.css

style.min.css

94 ms

css

css

32 ms

header-footer-elementor.css

header-footer-elementor.css

176 ms

frontend-lite.min.css

frontend-lite.min.css

252 ms

swiper.min.css

swiper.min.css

258 ms

post-513.css

post-513.css

261 ms

frontend-lite.min.css

frontend-lite.min.css

264 ms

all.min.css

all.min.css

268 ms

v4-shims.min.css

v4-shims.min.css

272 ms

post-518.css

post-518.css

335 ms

post-450.css

post-450.css

338 ms

astra-addon-66068b38cac906-02493429.css

astra-addon-66068b38cac906-02493429.css

344 ms

frontend.min.css

frontend.min.css

348 ms

css

css

46 ms

v4-shims.min.js

v4-shims.min.js

353 ms

jquery.min.js

jquery.min.js

365 ms

jquery-migrate.min.js

jquery-migrate.min.js

414 ms

widget-carousel.min.css

widget-carousel.min.css

480 ms

widget-icon-box.min.css

widget-icon-box.min.css

481 ms

widget-nav-menu.min.css

widget-nav-menu.min.css

481 ms

frontend.css

frontend.css

493 ms

style.min.js

style.min.js

508 ms

dom-ready.min.js

dom-ready.min.js

529 ms

main.js

main.js

529 ms

astra-addon-66068b38cb6110-43062760.js

astra-addon-66068b38cb6110-43062760.js

530 ms

imagesloaded.min.js

imagesloaded.min.js

530 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

531 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

535 ms

webpack.runtime.min.js

webpack.runtime.min.js

579 ms

frontend-modules.min.js

frontend-modules.min.js

669 ms

hooks.min.js

hooks.min.js

597 ms

i18n.min.js

i18n.min.js

601 ms

frontend.min.js

frontend.min.js

616 ms

waypoints.min.js

waypoints.min.js

624 ms

core.min.js

core.min.js

662 ms

frontend.min.js

frontend.min.js

682 ms

elements-handlers.min.js

elements-handlers.min.js

688 ms

underscore.min.js

underscore.min.js

701 ms

wp-util.min.js

wp-util.min.js

624 ms

frontend.min.js

frontend.min.js

580 ms

softline-logo-white.png

softline-logo-white.png

337 ms

softline-logo-white-150.png

softline-logo-white-150.png

338 ms

video-movie-back.jpg

video-movie-back.jpg

500 ms

softline-logo-withoutshadow-1.png

softline-logo-withoutshadow-1.png

601 ms

distribution-icon1-150x150.png

distribution-icon1-150x150.png

364 ms

marketplace-icon1-150x150.png

marketplace-icon1-150x150.png

396 ms

fulfilment-icon1-p9dvegbnhm07e3kpkicsb12dfhbet6gwxgum97xbay.png

fulfilment-icon1-p9dvegbnhm07e3kpkicsb12dfhbet6gwxgum97xbay.png

403 ms

softline-logo-bullet2.png

softline-logo-bullet2.png

423 ms

homepage-softline-main-distribution2-pmcaka2lyn4bussi4qemjhfuhbwr48qwkgj38h0d5c.png

homepage-softline-main-distribution2-pmcaka2lyn4bussi4qemjhfuhbwr48qwkgj38h0d5c.png

693 ms

third-party-logistic-services-large-p0z6x7pqjudx8sld05xeadfsssnrakc0ih1nhs2eaw.png

third-party-logistic-services-large-p0z6x7pqjudx8sld05xeadfsssnrakc0ih1nhs2eaw.png

480 ms

ecommerce-software-services-large-100x100.png

ecommerce-software-services-large-100x100.png

485 ms

amazon-and-marketplace-large-p0z6x5u266bclko3b5455dwvm0x0v64ju7qoj856nc.png

amazon-and-marketplace-large-p0z6x5u266bclko3b5455dwvm0x0v64ju7qoj856nc.png

507 ms

softline-logo-withoutshadow-1-150x150.png

softline-logo-withoutshadow-1-150x150.png

525 ms

large-icons-development-150x150.png

large-icons-development-150x150.png

524 ms

large-icons-marketing2-150x150.png

large-icons-marketing2-150x150.png

526 ms

large-icons-barcode-150x150.png

large-icons-barcode-150x150.png

516 ms

large-icons-returns-150x150.png

large-icons-returns-150x150.png

575 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

28 ms

gothambold1.woff

gothambold1.woff

580 ms

GothamBook.woff

GothamBook.woff

576 ms

GothamLight.woff

GothamLight.woff

653 ms

large-icons-reports-150x150.png

large-icons-reports-150x150.png

592 ms

satechi.png

satechi.png

633 ms

scosche.png

scosche.png

640 ms

tomtom.png

tomtom.png

659 ms

nomad.png

nomad.png

626 ms

defunc.png

defunc.png

615 ms

spinmaster.png

spinmaster.png

643 ms

terraillon.png

terraillon.png

635 ms

fitbit.png

fitbit.png

643 ms

thule.png

thule.png

603 ms

immotion.png

immotion.png

619 ms

twin.png

twin.png

615 ms

nuki.png

nuki.png

636 ms

sketchboard-pro-logo.png

sketchboard-pro-logo.png

633 ms

withings.png

withings.png

639 ms

uag.png

uag.png

581 ms

greensgroup-logo6.png

greensgroup-logo6.png

605 ms

tomtom-logo2.png

tomtom-logo2.png

611 ms

teraillon-logo3.png

teraillon-logo3.png

687 ms

amazon.png

amazon.png

588 ms

argos.png

argos.png

593 ms

microsoft.png

microsoft.png

578 ms

currys-pcworld.png

currys-pcworld.png

546 ms

jigsaw.png

jigsaw.png

551 ms

trams.png

trams.png

568 ms

selfridges.png

selfridges.png

574 ms

capi.png

capi.png

516 ms

bluebaum.png

bluebaum.png

540 ms

go-outdoors.png

go-outdoors.png

539 ms

wh-smith.png

wh-smith.png

546 ms

krcs.png

krcs.png

547 ms

academia.png

academia.png

518 ms

robert-dyas.png

robert-dyas.png

505 ms

costco.png

costco.png

513 ms

Accessibility Review

softlineuk.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

softlineuk.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

softlineuk.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Softlineuk.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Softlineuk.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

softlineuk.com

Open Graph data is detected on the main page of Softline UK. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: