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southwest.com screenshot

Report Summary

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    Performance

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    SEO

southwest.com

Southwest Airlines - Error

Page Load Speed

6.8 sec in total

First Response

236 ms

Resources Loaded

6.2 sec

Page Rendered

320 ms

southwest.com screenshot

About Website

Click here to check amazing Southwest content for United States. Otherwise, check out these important facts you probably never knew about southwest.com

Official Southwest Airlines website, the only place to find Southwest Airlines fares online. Book lowest airfare deals, view flight schedules, get flight status, and book rental cars and hotels.

Visit southwest.com

Key Findings

We analyzed Southwest.com page load time and found that the first response time was 236 ms and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

southwest.com performance score

0

Network Requests Diagram

southwest.com

236 ms

www.southwest.com

135 ms

cookiesDisabled.js

25 ms

a11y.css

58 ms

standard-navigation-combined.css

52 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 79% of them (33 requests) were addressed to the original Southwest.com, 7% (3 requests) were made to Swa.demdex.net and 7% (3 requests) were made to Southwestairlines.tt.omtrdc.net. The less responsive or slowest element that took the longest time to load (3 sec) relates to the external source Southwestairlines.tt.omtrdc.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 926.2 kB (54%)

Content Size

1.7 MB

After Optimization

791.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Southwest.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 674.3 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 349.1 kB

  • Original 409.8 kB
  • After minification 397.9 kB
  • After compression 60.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 349.1 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 2.4 kB

  • Original 525.2 kB
  • After minification 522.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Southwest images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 486.4 kB

  • Original 674.3 kB
  • After minification 670.6 kB
  • After compression 188.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 486.4 kB or 72% of the original size.

CSS Optimization

-82%

Potential reduce by 88.5 kB

  • Original 108.3 kB
  • After minification 107.6 kB
  • After compression 19.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Southwest.com needs all CSS files to be minified and compressed as it can save up to 88.5 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (36%)

Requests Now

39

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Southwest. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

southwest.com

southwest.com

236 ms

www.southwest.com

www.southwest.com

135 ms

cookiesDisabled.js

cookiesDisabled.js

25 ms

a11y.css

a11y.css

58 ms

standard-navigation-combined.css

standard-navigation-combined.css

52 ms

swa-css-base.min.css

swa-css-base.min.css

59 ms

swa-components.min.css

swa-components.min.css

47 ms

home2-combined.css

home2-combined.css

51 ms

standard-navigation-vendor-combined.js

standard-navigation-vendor-combined.js

55 ms

swa-components.min.js

swa-components.min.js

58 ms

contentSwap.js

contentSwap.js

84 ms

mbox.js

mbox.js

56 ms

standard-navigation-combined.js

standard-navigation-combined.js

111 ms

mpel.js

mpel.js

130 ms

home2-combined.js

home2-combined.js

108 ms

firstevent

firstevent

43 ms

standard

standard

2051 ms

swa_logo_light.svg

swa_logo_light.svg

57 ms

swa-earlybird.png

swa-earlybird.png

24 ms

swa-giftcard.png

swa-giftcard.png

24 ms

header_navigation_rr_25000_chaseEN.jpg

header_navigation_rr_25000_chaseEN.jpg

25 ms

rr_homepage_flyout_200x270.png

rr_homepage_flyout_200x270.png

24 ms

polaroid_1_aud1_swav_160226.jpg

polaroid_1_aud1_swav_160226.jpg

24 ms

polaroid_2_aud1_hotels_160226.jpg

polaroid_2_aud1_hotels_160226.jpg

31 ms

polaroid_3_aud1_intl_160226.jpg

polaroid_3_aud1_intl_160226.jpg

44 ms

icon_earlybird_aud1_160226.gif

icon_earlybird_aud1_160226.gif

37 ms

icon_bff_transfarency_aud1_160226.gif

icon_bff_transfarency_aud1_160226.gif

30 ms

icons_bs_aud1_160226.png

icons_bs_aud1_160226.png

31 ms

icon_zika_aud1_160226.gif

icon_zika_aud1_160226.gif

60 ms

swa-icon.woff

swa-icon.woff

111 ms

promo_1_car_aud1_160226.svg

promo_1_car_aud1_160226.svg

77 ms

promo_2_25k_aud1_160226.svg

promo_2_25k_aud1_160226.svg

56 ms

standard

standard

2987 ms

swa_footer_logo_business_travel.svg

swa_footer_logo_business_travel.svg

73 ms

swa_footer_logo_swa_cargo.svg

swa_footer_logo_swa_cargo.svg

200 ms

mpel_storage.html

mpel_storage.html

15 ms

standard

standard

151 ms

default_overlay_160226.png

default_overlay_160226.png

32 ms

default_bkgnd_160226.jpg

default_bkgnd_160226.jpg

29 ms

event

event

37 ms

s34888484268449

s34888484268449

9 ms

dest4.html

dest4.html

11 ms

SEO Factors

southwest.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Southwest.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Southwest.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

southwest.com

Open Graph data is detected on the main page of Southwest. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: