Tools & Wizards About Us
start.is screenshot

Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 62% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 64

    SEO

    Google-friendlier than
    24% of websites

start.is

Page Load Speed

5.7 sec in total

First Response

1.4 sec

Resources Loaded

4 sec

Page Rendered

323 ms

start.is screenshot

About Website

Welcome to start.is homepage info - get ready to check Start best content for Iceland right away, or after learning these important things about start.is

örgjörvar tölvur fartölvur dreamware netbúnaður skjákort harðir diskar tölvuviðgerðir

Visit start.is

Key Findings

We analyzed Start.is page load time and found that the first response time was 1.4 sec and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

start.is performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.2 s

99/100

10%

LCP (Largest Contentful Paint)

Value1.2 s

100/100

25%

SI (Speed Index)

Value1.6 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.2 s

100/100

10%

Network Requests Diagram

start.is

1379 ms

css

25 ms

super-menu.css

622 ms

style.css

741 ms

superfish.css

639 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 64% of them (59 requests) were addressed to the original Start.is, 22% (20 requests) were made to Static.xx.fbcdn.net and 10% (9 requests) were made to Scontent.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Start.is.

Page Optimization Overview & Recommendations

Page size can be reduced by 563.1 kB (55%)

Content Size

1.0 MB

After Optimization

456.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Start.is main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 432.8 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 62.7 kB

  • Original 73.3 kB
  • After minification 62.5 kB
  • After compression 10.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.8 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.7 kB or 86% of the original size.

Image Optimization

-10%

Potential reduce by 34.7 kB

  • Original 338.8 kB
  • After minification 304.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Start images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 316.6 kB

  • Original 432.8 kB
  • After minification 394.8 kB
  • After compression 116.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 316.6 kB or 73% of the original size.

CSS Optimization

-85%

Potential reduce by 149.0 kB

  • Original 174.5 kB
  • After minification 126.1 kB
  • After compression 25.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Start.is needs all CSS files to be minified and compressed as it can save up to 149.0 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (56%)

Requests Now

89

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Start. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

start.is

start.is

1379 ms

css

css

25 ms

super-menu.css

super-menu.css

622 ms

style.css

style.css

741 ms

superfish.css

superfish.css

639 ms

blog_journal.css

blog_journal.css

644 ms

jquery-ui-1.8.16.custom.css

jquery-ui-1.8.16.custom.css

643 ms

colorbox.css

colorbox.css

640 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

858 ms

jquery.fs.stepper.css

jquery.fs.stepper.css

763 ms

jquery.fs.stepper.min.js

jquery.fs.stepper.min.js

770 ms

responsive.css

responsive.css

771 ms

header_ii.css

header_ii.css

772 ms

jquery.pnotify.default.css

jquery.pnotify.default.css

856 ms

jquery.pnotify.min.js

jquery.pnotify.min.js

889 ms

jquery-ui-1.8.16.custom.min.js

jquery-ui-1.8.16.custom.min.js

1170 ms

cookie.js

cookie.js

899 ms

jquery.colorbox.js

jquery.colorbox.js

900 ms

tabs.js

tabs.js

973 ms

common.js

common.js

972 ms

plugins.js

plugins.js

1014 ms

hoverIntent.js

hoverIntent.js

1028 ms

superfish.js

superfish.js

1029 ms

jquery.mobile.customized.min.js

jquery.mobile.customized.min.js

1089 ms

jquery.autocomplete.min.js

jquery.autocomplete.min.js

1091 ms

journal.js

journal.js

1139 ms

jquery.hoverIntent.minified.js

jquery.hoverIntent.minified.js

1156 ms

css

css

13 ms

pat.jpg

pat.jpg

172 ms

OpenCartlogo.jpg

OpenCartlogo.jpg

164 ms

search.png

search.png

162 ms

AWM5wXtMJeRP-AcRTgT4qQ.ttf

AWM5wXtMJeRP-AcRTgT4qQ.ttf

22 ms

icons.woff

icons.woff

143 ms

KingstonFuryDDR4-80x80.jpg

KingstonFuryDDR4-80x80.jpg

142 ms

KVR16S11-80x80.jpg

KVR16S11-80x80.jpg

143 ms

QPAD-UC90-80x80.jpg

QPAD-UC90-80x80.jpg

224 ms

QPAD-FX90-80x80.jpg

QPAD-FX90-80x80.jpg

213 ms

80NT00AJMX-80x80.jpeg

80NT00AJMX-80x80.jpeg

237 ms

F4-3000C15D-16GVRB-80x80.jpg

F4-3000C15D-16GVRB-80x80.jpg

234 ms

Corsair%20Carbide%20200R%20kassi-280x280.png

Corsair%20Carbide%20200R%20kassi-280x280.png

500 ms

W840SU-280x280.jpg

W840SU-280x280.jpg

258 ms

P651RE6_GsyncWhite-280x280.jpg

P651RE6_GsyncWhite-280x280.jpg

329 ms

jsOU59gSGKc0AGLS_500.jpg-280x280.png

jsOU59gSGKc0AGLS_500.jpg-280x280.png

609 ms

stars-5.png

stars-5.png

350 ms

R4T-00039-280x280.jpg

R4T-00039-280x280.jpg

362 ms

CoolerMaster%20Silencio%20352-280x280.jpg

CoolerMaster%20Silencio%20352-280x280.jpg

391 ms

Gjafabr%C3%A9f%20fyrir%20facebook-280x280.jpg

Gjafabr%C3%A9f%20fyrir%20facebook-280x280.jpg

445 ms

back-top2.png

back-top2.png

464 ms

kubbur_verkstaedi.png

kubbur_verkstaedi.png

454 ms

kubbur_dreamware.png

kubbur_dreamware.png

483 ms

kubbur_tilbodsklubbur.png

kubbur_tilbodsklubbur.png

529 ms

home-20x20.png

home-20x20.png

544 ms

phone-20x20.png

phone-20x20.png

586 ms

mail-20x20.png

mail-20x20.png

587 ms

dreamware_profile_start-20x20.png

dreamware_profile_start-20x20.png

610 ms

facebook.png

facebook.png

664 ms

youtube.png

youtube.png

667 ms

controls.png

controls.png

621 ms

border.png

border.png

624 ms

loading_background.png

loading_background.png

622 ms

loading.gif

loading.gif

870 ms

logoBanner.png

logoBanner.png

871 ms

likebox.php

likebox.php

240 ms

kyEKgjk51ZE.css

kyEKgjk51ZE.css

177 ms

xgj7bXhJNEH.css

xgj7bXhJNEH.css

221 ms

kE_Z8j4XNUS.css

kE_Z8j4XNUS.css

262 ms

q68gy-v_YMF.js

q68gy-v_YMF.js

338 ms

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376 ms

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302 ms

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301 ms

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303 ms

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422 ms

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401 ms

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400 ms

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pObvZSrFc_4.js

400 ms

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Kt4tkgSRvHH.js

398 ms

H3EKDTObx05.js

H3EKDTObx05.js

417 ms

eR-qA8bp1RM.js

eR-qA8bp1RM.js

419 ms

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12670113_10153432674648367_157806556020139679_n.png

289 ms

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324 ms

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364 ms

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401 ms

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403 ms

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404 ms

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406 ms

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403 ms

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411 ms

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154 ms

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152 ms

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44 ms

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43 ms

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pQrUxxo5oQp.js

82 ms

Accessibility Review

start.is accessibility score

86

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

start.is best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

start.is SEO score

64

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    IS

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Start.is can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Icelandic language. Our system also found out that Start.is main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

start.is

Open Graph description is not detected on the main page of Start. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: