Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

startmart.ru

Проекты кафе и магазина продуктов. Готовые решения и на заказ

Page Load Speed

7.3 sec in total

First Response

582 ms

Resources Loaded

5.2 sec

Page Rendered

1.5 sec

startmart.ru screenshot

About Website

Click here to check amazing Startmart content for Russia. Otherwise, check out these important facts you probably never knew about startmart.ru

Startmart - ведущий поставщик товаров для сектора HoReCa, магазинов и малых пищевых производств. Реализует полный спектр услуг по проектированию, открытию, ресторанов, кафе, магазинов.

Visit startmart.ru

Key Findings

We analyzed Startmart.ru page load time and found that the first response time was 582 ms and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

startmart.ru performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

13/100

10%

LCP (Largest Contentful Paint)

Value9.3 s

1/100

25%

SI (Speed Index)

Value7.3 s

29/100

10%

TBT (Total Blocking Time)

Value5,790 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.2 s

7/100

10%

Network Requests Diagram

startmart.ru

582 ms

www.startmart.ru

979 ms

jquery.min.js

105 ms

common.js

245 ms

new_foot.css

338 ms

Our browser made a total of 104 requests to load all elements on the main page. We found that 84% of them (87 requests) were addressed to the original Startmart.ru, 5% (5 requests) were made to Mc.yandex.ru and 4% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Startmart.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 609.2 kB (27%)

Content Size

2.3 MB

After Optimization

1.7 MB

In fact, the total size of Startmart.ru main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 110.7 kB

  • Original 128.9 kB
  • After minification 83.2 kB
  • After compression 18.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 45.7 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 110.7 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 51.5 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Startmart images are well optimized though.

JavaScript Optimization

-57%

Potential reduce by 285.2 kB

  • Original 497.4 kB
  • After minification 457.5 kB
  • After compression 212.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 285.2 kB or 57% of the original size.

CSS Optimization

-86%

Potential reduce by 161.8 kB

  • Original 188.8 kB
  • After minification 162.6 kB
  • After compression 27.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Startmart.ru needs all CSS files to be minified and compressed as it can save up to 161.8 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 47 (54%)

Requests Now

87

After Optimization

40

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Startmart. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

startmart.ru accessibility score

67

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

startmart.ru best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

startmart.ru SEO score

69

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    WINDOWS-1251

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Startmart.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Startmart.ru main page’s claimed encoding is windows-1251. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Startmart. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: