Tools & Wizards About Us
stockmann.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 39% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

stockmann.com

Stockmann - verkkokaupassa ja tavarataloissa | Stockmann

Page Load Speed

6.5 sec in total

First Response

560 ms

Resources Loaded

5.6 sec

Page Rendered

357 ms

stockmann.com screenshot

About Website

Visit stockmann.com now to see the best up-to-date Stockmann content for Finland and also check out these interesting facts you probably never knew about stockmann.com

Kiinnostava kattaus naisten, miesten ja lasten muotia, urheilua sekä kodin tuotteita ja kosmetiikkaa verkkokaupassa. Tutustu ja tilaa suosikkisi!

Visit stockmann.com

Key Findings

We analyzed Stockmann.com page load time and found that the first response time was 560 ms and then it took 5.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

stockmann.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

81/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value1,580 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.201

62/100

15%

TTI (Time to Interactive)

Value19.1 s

3/100

10%

Network Requests Diagram

fi

560 ms

stockmann.css

1451 ms

checkout.css

493 ms

web-form.css

521 ms

colorbox.css

520 ms

Our browser made a total of 146 requests to load all elements on the main page. We found that 51% of them (75 requests) were addressed to the original Stockmann.com, 17% (25 requests) were made to Imaging.stockmann.com and 7% (10 requests) were made to Connect.nosto.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Stockmann.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (54%)

Content Size

2.8 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Stockmann.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 310.4 kB

  • Original 376.1 kB
  • After minification 326.2 kB
  • After compression 65.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 49.9 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 310.4 kB or 83% of the original size.

Image Optimization

-9%

Potential reduce by 75.6 kB

  • Original 869.7 kB
  • After minification 794.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Stockmann images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 764.2 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 385.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 764.2 kB or 66% of the original size.

CSS Optimization

-88%

Potential reduce by 354.5 kB

  • Original 405.0 kB
  • After minification 318.8 kB
  • After compression 50.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Stockmann.com needs all CSS files to be minified and compressed as it can save up to 354.5 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (41%)

Requests Now

141

After Optimization

83

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 141 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Stockmann. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fi

fi

560 ms

stockmann.css

stockmann.css

1451 ms

checkout.css

checkout.css

493 ms

web-form.css

web-form.css

521 ms

colorbox.css

colorbox.css

520 ms

jScrollPane.css

jScrollPane.css

525 ms

contentStyles.css

contentStyles.css

526 ms

jquery-1.4.1.min.js

jquery-1.4.1.min.js

853 ms

jquery.colorbox.js

jquery.colorbox.js

650 ms

jquery.cookie.js

jquery.cookie.js

647 ms

jquery-plugins.min.js

jquery-plugins.min.js

1291 ms

infoTooltips.js

infoTooltips.js

656 ms

MessageHelper.js

MessageHelper.js

780 ms

cartService.js

cartService.js

780 ms

stockmann.js

stockmann.js

1936 ms

loginuser.js

loginuser.js

910 ms

loginUser.validation.js

loginUser.validation.js

909 ms

form.validation.helper.js

form.validation.helper.js

970 ms

resetPassword.validation.js

resetPassword.validation.js

1040 ms

checkIntraUrl.js

checkIntraUrl.js

1039 ms

newsLetterOrderEmailValidation.js

newsLetterOrderEmailValidation.js

1090 ms

addthis_widget.js

addthis_widget.js

24 ms

conversion.js

conversion.js

33 ms

j.php

j.php

39 ms

tavaratalot1.jpg

tavaratalot1.jpg

136 ms

herkku1.jpg

herkku1.jpg

141 ms

lisanavigaatio_meikkaus.jpg

lisanavigaatio_meikkaus.jpg

129 ms

stockmann.jpg

stockmann.jpg

154 ms

165x230-1602-naisten-leiju.jpg

165x230-1602-naisten-leiju.jpg

153 ms

350x250-1602-miesten-leiju.jpg

350x250-1602-miesten-leiju.jpg

154 ms

350x210-1602-lasten-leiju.jpg

350x210-1602-lasten-leiju.jpg

260 ms

350x165-1602-urheilun-leiju.jpg

350x165-1602-urheilun-leiju.jpg

260 ms

959x600-1602-naistenpaiva.jpg_1542386290.jpg

959x600-1602-naistenpaiva.jpg_1542386290.jpg

1047 ms

959x464-1602-miesten-muoti_boosting.jpg_1188960266.jpg

959x464-1602-miesten-muoti_boosting.jpg_1188960266.jpg

777 ms

959x50-1602-uutta-verkkkokaupassa.gif_1845612447.gif

959x50-1602-uutta-verkkkokaupassa.gif_1845612447.gif

277 ms

319x450-1602-iittala-issey-miyake.jpg_918091355.jpg

319x450-1602-iittala-issey-miyake.jpg_918091355.jpg

277 ms

319x450-1602-tussardi.jpg_918091355.jpg

319x450-1602-tussardi.jpg_918091355.jpg

369 ms

319x450-1602-american-vintage.jpg_918091355.jpg

319x450-1602-american-vintage.jpg_918091355.jpg

499 ms

kertaluotto.png

kertaluotto.png

405 ms

lasku.png

lasku.png

407 ms

stockmann_mastercard_exclusive.png

stockmann_mastercard_exclusive.png

490 ms

mastercard.png

mastercard.png

534 ms

maestro.png

maestro.png

535 ms

credit_card_visa.png

credit_card_visa.png

609 ms

credit_card_visa_electron.png

credit_card_visa_electron.png

620 ms

amex.jpg

amex.jpg

664 ms

nordea_logo_2.png

nordea_logo_2.png

664 ms

danskebank_logo_2.png

danskebank_logo_2.png

730 ms

handelsbanken_logo_2.png

handelsbanken_logo_2.png

744 ms

alandsbanken_logo_2.png

alandsbanken_logo_2.png

861 ms

spankki.png

spankki.png

862 ms

spmaksunappi.png

spmaksunappi.png

864 ms

popmaksunappi.png

popmaksunappi.png

1026 ms

op.png

op.png

1028 ms

aktia_verkkomaksu_logo.png

aktia_verkkomaksu_logo.png

1037 ms

kotiinkuljetus.png

kotiinkuljetus.png

1036 ms

kirjelahetys.png

kirjelahetys.png

1036 ms

postipaketti.png

postipaketti.png

1036 ms

pikatoimitus.png

pikatoimitus.png

1035 ms

gtm.js

gtm.js

124 ms

1keue2t

1keue2t

154 ms

sdk.js

sdk.js

272 ms

nouto_tavaratalosta.png

nouto_tavaratalosta.png

1159 ms

nyfjwycg

nyfjwycg

53 ms

v.gif

v.gif

18 ms

invite

invite

690 ms

StockmannSans-Regular.woff

StockmannSans-Regular.woff

1396 ms

StockmannSans-Light.woff

StockmannSans-Light.woff

1390 ms

StockmannSans-Bold.woff

StockmannSans-Bold.woff

1373 ms

search-icon.gif

search-icon.gif

1044 ms

shopping_cart.png

shopping_cart.png

1043 ms

analytics.js

analytics.js

65 ms

fbds.js

fbds.js

122 ms

429 ms

linkid.js

linkid.js

12 ms

collect

collect

12 ms

collect

collect

70 ms

32 ms

ga-audiences

ga-audiences

38 ms

111 ms

147 ms

wrap

wrap

21 ms

icon-email-new.png

icon-email-new.png

730 ms

190 ms

GetCartDetailsAsJSON

GetCartDetailsAsJSON

603 ms

fpcatscripts.js

fpcatscripts.js

540 ms

300lo.json

300lo.json

85 ms

sh.7c7179124ea24ac6ba46caac.html

sh.7c7179124ea24ac6ba46caac.html

53 ms

ie67-css.d20541e614a2e495c355.js

ie67-css.d20541e614a2e495c355.js

62 ms

ev1

ev1

52 ms

overlay.png

overlay.png

530 ms

loading_background.png

loading_background.png

529 ms

loading.gif

loading.gif

531 ms

controls.png

controls.png

532 ms

btx-closebtn.png

btx-closebtn.png

533 ms

82 ms

126854358_1.jpg

126854358_1.jpg

602 ms

jquery-1.9.1.min.js

jquery-1.9.1.min.js

87 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

59 ms

126344552_1.jpg

126344552_1.jpg

600 ms

126889541_1.jpg

126889541_1.jpg

601 ms

126827277_1.jpg

126827277_1.jpg

599 ms

126854914_1.jpg

126854914_1.jpg

603 ms

126860328_1.jpg

126860328_1.jpg

599 ms

126871317_1.jpg

126871317_1.jpg

683 ms

126894873_1.jpg

126894873_1.jpg

723 ms

118997452_1.jpg

118997452_1.jpg

723 ms

125951041_1.jpg

125951041_1.jpg

722 ms

124846423_1.jpg

124846423_1.jpg

724 ms

124127461_1.jpg

124127461_1.jpg

738 ms

126854846_1.jpg

126854846_1.jpg

807 ms

126823224_1.jpg

126823224_1.jpg

848 ms

124720310_1.jpg

124720310_1.jpg

850 ms

126932766_1.jpg

126932766_1.jpg

849 ms

124847574_1.jpg

124847574_1.jpg

851 ms

126576779_1.jpg

126576779_1.jpg

854 ms

125644332_1.jpg

125644332_1.jpg

923 ms

126952160_1.jpg

126952160_1.jpg

939 ms

127024309_1.jpg

127024309_1.jpg

948 ms

126938294_1.jpg

126938294_1.jpg

947 ms

126971277_1.jpg

126971277_1.jpg

961 ms

126532133_1.jpg

126532133_1.jpg

1061 ms

126537541_1.jpg

126537541_1.jpg

1069 ms

24 ms

layers.3643cb2e25fb91c29386.js

layers.3643cb2e25fb91c29386.js

36 ms

transparent.gif

transparent.gif

24 ms

push

push

344 ms

discount-popup.js

discount-popup.js

21 ms

fi.js

fi.js

96 ms

js

js

171 ms

push

push

127 ms

icon-wishlist.gif

icon-wishlist.gif

171 ms

icon-comparison.gif

icon-comparison.gif

175 ms

show

show

55 ms

ZeroClipboard.min.js

ZeroClipboard.min.js

41 ms

closeButton.png

closeButton.png

43 ms

i.js

i.js

83 ms

StockmannSans-RegularItalic.woff

StockmannSans-RegularItalic.woff

243 ms

StockmannSans-LightItalic.woff

StockmannSans-LightItalic.woff

266 ms

transparent.gif

transparent.gif

2 ms

info2

info2

138 ms

icon-close-minicart.gif

icon-close-minicart.gif

135 ms

js

js

56 ms

img

img

28 ms

layersIE6.css

layersIE6.css

45 ms

25 ms

Accessibility Review

stockmann.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role] values are not valid

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

stockmann.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Uses deprecated APIs

High

Browser errors were logged to the console

SEO Factors

stockmann.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    FI

  • Language Claimed

    FI

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Stockmann.com can be misinterpreted by Google and other search engines. Our service has detected that Finnish is used on the page, and it matches the claimed language. Our system also found out that Stockmann.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

stockmann.com

Open Graph description is not detected on the main page of Stockmann. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: