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sunderlandgroup.com screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

sunderlandgroup.com

Sunderland Group, A Simplicity Company || Home

Page Load Speed

1.4 sec in total

First Response

64 ms

Resources Loaded

1.1 sec

Page Rendered

294 ms

sunderlandgroup.com screenshot

About Website

Click here to check amazing Sunderland Group content for United States. Otherwise, check out these important facts you probably never knew about sunderlandgroup.com

Sunderland Group is one of the premier marketing organizations in the the insurance business, also known as a Field Marketing Organization (FMO), National Marketing Organizaion, (NMO), Independent Mar...

Visit sunderlandgroup.com

Key Findings

We analyzed Sunderlandgroup.com page load time and found that the first response time was 64 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

sunderlandgroup.com performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value3.5 s

87/100

10%

TBT (Total Blocking Time)

Value760 ms

38/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.7 s

56/100

10%

Network Requests Diagram

sunderlandgroup.com

64 ms

sunderlandgroup.com

179 ms

css

43 ms

bootstrap.min.css

63 ms

style.css

86 ms

Our browser made a total of 134 requests to load all elements on the main page. We found that 91% of them (122 requests) were addressed to the original Sunderlandgroup.com, 3% (4 requests) were made to Maxcdn.bootstrapcdn.com and 1% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (373 ms) belongs to the original domain Sunderlandgroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 347.3 kB (23%)

Content Size

1.5 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sunderlandgroup.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 34.6 kB

  • Original 42.6 kB
  • After minification 37.6 kB
  • After compression 8.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.9 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.6 kB or 81% of the original size.

Image Optimization

-11%

Potential reduce by 138.5 kB

  • Original 1.2 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sunderland Group needs image optimization as it can save up to 138.5 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-52%

Potential reduce by 73.2 kB

  • Original 141.6 kB
  • After minification 135.6 kB
  • After compression 68.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 73.2 kB or 52% of the original size.

CSS Optimization

-88%

Potential reduce by 100.9 kB

  • Original 114.0 kB
  • After minification 88.8 kB
  • After compression 13.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sunderlandgroup.com needs all CSS files to be minified and compressed as it can save up to 100.9 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (11%)

Requests Now

130

After Optimization

116

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 130 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sunderland Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

sunderlandgroup.com

sunderlandgroup.com

64 ms

sunderlandgroup.com

sunderlandgroup.com

179 ms

css

css

43 ms

bootstrap.min.css

bootstrap.min.css

63 ms

style.css

style.css

86 ms

animate.min.css

animate.min.css

49 ms

owl.carousel.css

owl.carousel.css

98 ms

font-awesome.min.css

font-awesome.min.css

77 ms

sg-logo-cmyk.png

sg-logo-cmyk.png

141 ms

sg-logo-health-wealth-550x199.png

sg-logo-health-wealth-550x199.png

170 ms

slu.jpg

slu.jpg

137 ms

sau-logo-cmyk-final-175px-1.png

sau-logo-cmyk-final-175px-1.png

135 ms

advanced-sales-training-logo-cmyk-175px.png

advanced-sales-training-logo-cmyk-175px.png

138 ms

advisor-growth-forum-logo-final-175px.png

advisor-growth-forum-logo-final-175px.png

139 ms

simplicity-abltc-logo.jpg

simplicity-abltc-logo.jpg

153 ms

nothing.jpg

nothing.jpg

142 ms

simplicity-wealth.png

simplicity-wealth.png

165 ms

toolbox.jpg

toolbox.jpg

314 ms

salessupport-homepage.jpg

salessupport-homepage.jpg

239 ms

compliance_homepage.jpg

compliance_homepage.jpg

324 ms

ace150x150.png

ace150x150.png

177 ms

aetna-silverscript150x150.png

aetna-silverscript150x150.png

178 ms

aetna-supplemental-150x150.jpg

aetna-supplemental-150x150.jpg

192 ms

aflac150x150.png

aflac150x150.png

189 ms

allianz-preferred150x150.png

allianz-preferred150x150.png

187 ms

allianz150x150.png

allianz150x150.png

201 ms

allstate-health-solutions150x150.png

allstate-health-solutions150x150.png

208 ms

american-life150x150.png

american-life150x150.png

211 ms

americanequity-150x150.png

americanequity-150x150.png

226 ms

americannational-150x150.png

americannational-150x150.png

229 ms

americo150x150.png

americo150x150.png

298 ms

amerigroup150x150.png

amerigroup150x150.png

299 ms

ameritas150x150.png

ameritas150x150.png

301 ms

anthem-150x150.png

anthem-150x150.png

302 ms

aspida-150x150.png

aspida-150x150.png

303 ms

assurity150x150.jpg

assurity150x150.jpg

304 ms

athene-ann150x150.png

athene-ann150x150.png

307 ms

atlanticcoastlife150x150.png

atlanticcoastlife150x150.png

307 ms

baltimore150x150.png

baltimore150x150.png

307 ms

bcbsmn.png

bcbsmn.png

309 ms

bcbsnd.png

bcbsnd.png

310 ms

jquery.min.js

jquery.min.js

55 ms

bootstrap.min.js

bootstrap.min.js

55 ms

js

js

116 ms

owl.carousel.min.js

owl.carousel.min.js

311 ms

active.js

active.js

239 ms

font

font

23 ms

umbracoforms-dependencies.js

umbracoforms-dependencies.js

196 ms

umbracoforms.js

umbracoforms.js

203 ms

umbracoforms-conditions.js

umbracoforms-conditions.js

204 ms

blue-shield-ca-150x150.png

blue-shield-ca-150x150.png

352 ms

cigna-healthcare.png

cigna-healthcare.png

354 ms

cigna150x150.png

cigna150x150.png

354 ms

clear-spring-health150x150.png

clear-spring-health150x150.png

350 ms

clear-spring150x150.png

clear-spring150x150.png

342 ms

corebridge-150x150.png

corebridge-150x150.png

373 ms

crum-forster150x150.png

crum-forster150x150.png

371 ms

elevance-health-150x150.png

elevance-health-150x150.png

365 ms

equitable150x150.png

equitable150x150.png

365 ms

essence-150x150.png

essence-150x150.png

352 ms

fg150x150.png

fg150x150.png

344 ms

family-benefit150x150.jpg

family-benefit150x150.jpg

345 ms

federal-life-150x150.png

federal-life-150x150.png

332 ms

fidelity-life-150x150.png

fidelity-life-150x150.png

327 ms

foresters150x150.png

foresters150x150.png

325 ms

forethought150x150.png

forethought150x150.png

311 ms

gerberlife-150x150.png

gerberlife-150x150.png

311 ms

global-atlantic-150x150.png

global-atlantic-150x150.png

242 ms

gpm-150x150.png

gpm-150x150.png

241 ms

greatamericanlife-150x150.png

greatamericanlife-150x150.png

241 ms

guaranty-income-150x150.png

guaranty-income-150x150.png

241 ms

guaranty-trust-life150x150.jpg

guaranty-trust-life150x150.jpg

241 ms

humana150x150.png

humana150x150.png

242 ms

ibexis150x150.png

ibexis150x150.png

240 ms

illinois-mutual.png

illinois-mutual.png

239 ms

investors-heritage150x150.jpg

investors-heritage150x150.jpg

241 ms

lafayette-life150x150.jpg

lafayette-life150x150.jpg

242 ms

legacy_logo-150x150.jpg

legacy_logo-150x150.jpg

242 ms

legal-general150x150.png

legal-general150x150.png

239 ms

libertybankerslife150x150.png

libertybankerslife150x150.png

241 ms

lifeshield150x150.png

lifeshield150x150.png

241 ms

lincolnnationallife-150x150.png

lincolnnationallife-150x150.png

241 ms

manhattan-life150x150.png

manhattan-life150x150.png

238 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

209 ms

medica150x150.png

medica150x150.png

238 ms

medico.png

medico.png

85 ms

metlife150x150.png

metlife150x150.png

86 ms

minnesotalife-150x150.png

minnesotalife-150x150.png

83 ms

mtl150x150.png

mtl150x150.png

85 ms

mutualofomaha-150x150.png

mutualofomaha-150x150.png

84 ms

nassau-re150x150.png

nassau-re150x150.png

84 ms

national-guardian-life-150x150.png

national-guardian-life-150x150.png

98 ms

nationalwestern-150x150.png

nationalwestern-150x150.png

91 ms

ncd-by-metlife150x150.png

ncd-by-metlife150x150.png

87 ms

north-american-company-150x150.png

north-american-company-150x150.png

87 ms

oceanview-150x150.png

oceanview-150x150.png

87 ms

oceanview-150x150.png

oceanview-150x150.png

87 ms

ohio-state-life-150x150.png

ohio-state-life-150x150.png

87 ms

ohio-state-life-150x150.png

ohio-state-life-150x150.png

87 ms

omaha-insurance-co150x150.png

omaha-insurance-co150x150.png

87 ms

one-america150x150.jpg

one-america150x150.jpg

87 ms

oxford-life-150x150.png

oxford-life-150x150.png

88 ms

pacific-life-150x150.png

pacific-life-150x150.png

86 ms

principal-150x150.png

principal-150x150.png

86 ms

protective-150x150.jpg

protective-150x150.jpg

85 ms

prudential150x150.png

prudential150x150.png

85 ms

reliance-standard150x150.jpg

reliance-standard150x150.jpg

92 ms

sbli150x150.png

sbli150x150.png

91 ms

securian-150x150.png

securian-150x150.png

89 ms

sentinel-security-150x150.png

sentinel-security-150x150.png

88 ms

silac150x150.png

silac150x150.png

87 ms

silverscript150x150.png

silverscript150x150.png

113 ms

symetra150x150.jpg

symetra150x150.jpg

112 ms

the-standard150x150.jpg

the-standard150x150.jpg

110 ms

transamericalife-150x150.png

transamericalife-150x150.png

112 ms

trinity150x150.jpg

trinity150x150.jpg

110 ms

ucare150x150.png

ucare150x150.png

109 ms

unitedhealthcare150x150.png

unitedhealthcare150x150.png

165 ms

unitedofomaha-150x150.png

unitedofomaha-150x150.png

165 ms

unity150x150.png

unity150x150.png

164 ms

wellcare150x150.png

wellcare150x150.png

164 ms

western-catholic-union150x150.jpg

western-catholic-union150x150.jpg

164 ms

sg-logo-cmyk-white.png

sg-logo-cmyk-white.png

163 ms

menu_bg.png

menu_bg.png

163 ms

webinar-banner-3.jpg

webinar-banner-3.jpg

196 ms

slider_overlay.png

slider_overlay.png

161 ms

js

js

84 ms

analytics.js

analytics.js

51 ms

blue-with-white-starburst.jpeg

blue-with-white-starburst.jpeg

170 ms

advanced-sales-training-logo-cmyk.png

advanced-sales-training-logo-cmyk.png

179 ms

medicare-exchange.png

medicare-exchange.png

115 ms

kai-zen-800-x200.png

kai-zen-800-x200.png

218 ms

about_bg.jpg

about_bg.jpg

113 ms

collect

collect

64 ms

Accessibility Review

sunderlandgroup.com accessibility score

84

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

sunderlandgroup.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

sunderlandgroup.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sunderlandgroup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sunderlandgroup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sunderlandgroup.com

Open Graph description is not detected on the main page of Sunderland Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: