Analyze Over 50 Life Insurance, Equity Release, Funeral Plans | SunLife

Welcome to life after 50. Straightforward, affordable over 50s life cover, equity release, funeral plans and insurance from SunLife

Page load speed analysis

  • 54/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    301 ms

  • Resources loaded

    4 sec

  • Page rendered

    520 ms

  • Total page load time

    4.8 sec

Welcome to homepage info - get ready to check Sun Life Direct best content for United Kingdom right away, or after learning these important things about

We analyzed page load time and found that the first response time was 301 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Page optimization

  • HTML 165.3 kB
    Images 114.7 kB
    Javascripts 717.4 kB
    CSS 33.6 kB

    In fact, the total size of main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 717.4 kB which makes up the majority of the site volume.

    • Original 165.3 kB
    • After minification 147.2 kB
    • After compression 51.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 114.0 kB or 69% of the original size.

    • Original 114.7 kB
    • After optimization 97.8 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sun Life Direct needs image optimization as it can save up to 16.8 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 717.4 kB
    • After minification 710.1 kB
    • After compression 236.1 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 481.3 kB or 67% of the original size.

    • Original 33.6 kB
    • After minification 25.2 kB
    • After compression 5.7 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 27.9 kB or 83% of the original size.

Network requests diagram

  • ektron.stylesheet.ashx
  • ektron.javascript.ashx
  • init.less
  • le-mtagconfig.js
  • WebResource.axd
  • ScriptResource.axd
  • ScriptResource.axd
  • nontransactionalmasterpage
  • trackingCode.js
  • tag.js
  • gtm.js
  • 05f69134-e980-4a21-99ed-b093ba758cf0.png
  • transparent.gif
  • 67ca5d86-3357-4491-aa9f-6e7ff54b2e2e.woff
  • icomoon.ttf
  • a6ce32ca-86c3-4639-a19a-76d9e1a15627.png
  • b889ef6d-2c60-4a34-99c1-c7ec7b47c6b5.png
  • 2f0599ad-88b3-4ee8-88dd-3979fe5dda1d.png
  • e0b92cc3-d065-46c8-beb6-d818024a8023.png
  • 1d5feba2-66cd-4ac5-8bd1-7c558c41ad6c.png
  • 79249231-c0a9-405e-b092-0611123c4501.png
  • 13e9cea6-1c03-461a-b54a-ef8b7f4c9d13.png
  • e6e1ee94-2e83-4a3b-812c-99534a9674bf.png
  • 19345e83-458c-4110-b338-9e7e3a2cf162.png
  • 94dfc7e6-ec1f-4b80-ab17-849e838519bb.png
  • 6ef1c145-8127-4ea0-972b-642c11ad4385.jpg
  • sector-pattern-bkg.png
  • feature-list-item.png
  • sprite.png
  • addthis_widget.js
  • .jsonp
  • analytics.js
  • conversion_async.js
  • tag4arm.js
  • fbds.js
  • activityi;src=4076953;type=homep0;cat=SLHom0;ord=3261696948810;
  • 300lo.json
  • sh.7c7179124ea24ac6ba46caac.html
  • mTag.js
  • ec.js
  • 2092
  • collect
  • collect
  • pixel
  • pixel
  • match-result
  • match-result
  • tc.min.js
  • x30436r6461232
  • fbevents.js
  • quant.js
  • ga-audiences
  • print.min.css
  • pixel;r=1165081231;a=p-UVu39SmPu1x3H;labels=_fp.event.Homepage;fpan=u;fpa=;ns=1;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456771864606;tzo=-180;;;ogl=
  • ca.html
  • pixel
  • Pug
  • cx
  • rum
  • adb.gif
  • 1
  • cs
  • demconf.jpg
  • cm
  • sync
  • 360947.gif
  • cm
  • cm
  • rum
  • pixel
  • cx
  • mapuid
  • xrefid.xgi
  • 362378.gif
  • lr.gif
  • cx
  • xrefid.xgi
  • sd
  • cm
  • pixel.gif
  • pixel.gif
  • tap.php
  • 34c09d1b-55b7-4b8a-bf8a-3dacea36e2de.jpg

Our browser made a total of 99 requests to load all elements on the main page. We found that 31% of them (31 requests) were addressed to the original, 6% (6 requests) were made to and 4% (4 requests) were made to The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain

Additional info on


The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sun Life Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP addresses which are currently shared with 5 other domains. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 54
A 54
NS 60
NS 60
NS 60

Language and encoding

Normal result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 100% of all visits is United Kingdom. It lies approximately 3450 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to United Kingdom or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Sun Life Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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